UK dataswitch to US
Sales and retail assistants
processing card and cash payments, stocking shelves with products and recommending products based on customer needs and desires. If that's your week, this page is about your job.
The honest answer
AI changes the edges of this job, not the middle: serving customers in a retail environment is work software can't reach.
What shifts is drafting sales or service contracts for products or services. This page scores what today's tools actually do, not headlines.
Your week, as this page understands it
Sales and retail assistants demonstrate and sell a variety of goods and services in shops, stores, showrooms and similar establishments. The job title says “sales” or “retail assistants”: officially one job, two names. The real job is the part underneath: serving customers in a retail environment. That is the thing someone has to be right about.
The exposed part of this job is specific, and we won’t pretend it is coming back. But sales and retail assistants is not one task. It is 46 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is serving customers in a retail environment, and the ledger below shows exactly why.
Where the work sits, by task weight
- shifting to AI
- 5%
- changing shape
- 12%
- staying human
- 83%
These bars are tasks changing hands, not people being counted out. The ledger below shows which.
Whole-job exposure score 20 out of 100 (15–26 allowing for uncertainty): low exposure, across 46 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.
How we know this
What is measured: Every published task statement for sales and retail assistants is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.
How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.
Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.
Your job, task by task
These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.
- 3 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
- Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.
Shifting to AI
3 tasksTasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.
Drafting sales or service contracts for products or services
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 70 · 7111/00Source: “Draft sales or service contracts for products or services.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Producing a contract from a standard template is one of the things software does most reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Processing email orders as per business requirements
This is reading one thing and writing another: email orders in, a record out. That is the shape today's tools are built for.
importance 60 · 7111/00Source: “Process email orders as per business requirements.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading an emailed order and entering it into the system is exactly the sort of task software automates.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Performing accounting tasks to manage financial records
This is reading one thing and writing another: tasks in, a record out. That is the shape today's tools are built for.
importance 50 · 7111/00Source: “Perform accounting tasks to manage financial records.” (UK task statement)
How this row was scored
Exposure score: 62 out of 100 (55–69 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; someone qualified has to answer for it.
The rating behind it: Bookkeeping is well-documented number work software does well, though a qualified person normally signs it off.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 2/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Changing shape
6 tasksTasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.
Calculating sales prices and total purchase amounts for transactions
The software now makes the first pass at sales prices, but part of it still happens in the physical world. So the job becomes checking and deciding rather than producing.
importance 85 · 7111/00Source: “Calculate sales prices and total purchase amounts for transactions.” (UK task statement)
How this row was scored
Exposure score: 50 out of 100 (46–54 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Working out prices and totals is straightforward arithmetic already done by tills and software.
The five ratings: output a model can produce 4/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Maintaining stock levels to ensure efficient inventory management
The software now makes the first pass at stock levels, but part of it still happens in the physical world. So the job becomes checking and deciding rather than producing.
importance 75 · 7111/00Source: “Maintain stock levels to ensure efficient inventory management.” (UK task statement)
How this row was scored
Exposure score: 41 out of 100 (34–48 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Working out what to reorder and when is well-documented number work software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Coordinating delivery of orders to ensure customer satisfaction
The software now makes the first pass at delivery of orders, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 7111/00Source: “Coordinate delivery of orders to ensure customer satisfaction.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking orders and chasing deliveries is scheduling and messaging work software manages well.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Maintaining customer records to ensure service accuracy
The software now makes the first pass at customer records, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 7111/00Source: “Maintain customer records to ensure service accuracy.” (UK task statement)
How this row was scored
Exposure score: 54 out of 100 (47–61 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping customer records tidy and accurate is routine database work software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Staying human
37 tasksTasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.
Processing card and cash payments
This work happens in the physical world: card, in a real place. Software cannot follow it there.
importance 95 · 7111/00Source: “Process card and cash payments.” (UK task statement)
How this row was scored
Exposure score: 9 out of 100 (5–13 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world.
The rating behind it: Handling cash and cards at the till is physical work at a counter.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Assisting customers in finding product locations
This work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 95 · 7111/00Source: “Assist customers in finding product locations.” (UK task statement)
How this row was scored
Exposure score: 7 out of 100 (3–11 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Pointing a customer to the right aisle happens on the shop floor, with the assistant walking them there.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Greeting customers and promoting products in a retail setting
This work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 95 · 7111/00Source: “Greet customers and promote products in a retail setting.” (UK task statement)
How this row was scored
Exposure score: 6 out of 100 (2–10 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Greeting shoppers and talking up products happens face to face in the shop.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Show the other 36 tasks
Maintaining records related to retail and sales transactions
changing shapeThe software now makes the first pass at records, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 50 · 7111/00Source: “Maintain records related to retail and sales transactions.” (UK task statement)
How this row was scored
Exposure score: 54 out of 100 (47–61 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Transaction records are structured data that software compiles and checks reliably.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Placing special orders for desired items to meet customer requests
changing shapeThe software now makes the first pass at special orders, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 7111/00Source: “Place special orders for desired items to meet customer requests.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Placing an order into a supplier system is a routine, well-documented transaction.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Answering customers' questions about merchandise
staying humanThis work happens in the physical world: customers' questions, in a real place. Software cannot follow it there.
importance 85 · 7111/00Source: “Answer customers' questions about merchandise.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Product questions have documented answers, and chat tools already handle many of them.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Recommending products based on customer needs and desires
staying humanThis work happens in the physical world: products, in a real place. Software cannot follow it there.
importance 80 · 7111/00Source: “Recommend products based on customer needs and desires.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Recommending products from stated preferences is exactly what online recommendation tools already do well.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Advising customers on the selection of books available
staying humanThis work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 70 · 7111/00Source: “Advise customers on the selection of books available.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Book recommendations draw on abundant published information and are already generated well by software.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Instructing customers on the proper use and maintenance of purchased goods
staying humanThis work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 70 · 7111/00Source: “Instruct customers on the proper use and maintenance of purchased goods.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Usage and care instructions are published in manuals, so clear explanations are easy to produce.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Selecting goods or services in shop or online that fulfil customers' needs
staying humanThis work happens in the physical world: goods, in a real place. Software cannot follow it there.
importance 90 · 7111/00Source: “Select goods or services in shop or online that fulfil customers' needs.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (25–39 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Matching a customer's stated needs to the right product is something software does well, especially online.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Resolving enquiries and complaints, reporting outcomes
staying humanThis work happens in the physical world: enquiries, in a real place. Software cannot follow it there.
importance 75 · 7111/00Source: “Resolve enquiries and complaints, reporting outcomes as necessary.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Standard replies are easy to draft, though upset customers are usually calmed by a person in front of them.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Achieving performance and sales targets by implementing effective strategies
staying humanThis work happens in the physical world: performance, in a real place. Software cannot follow it there.
importance 80 · 7111/00Source: “Achieve performance and sales targets by implementing effective strategies.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Sales tactics can be suggested by software, but hitting targets happens through daily work on the floor.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Utilising systems, equipment and technology to meet customer needs
staying humanThis work happens in the physical world: systems, equipment and technology, in a real place. Software cannot follow it there.
importance 60 · 7111/00Source: “Utilise systems, equipment, and technology to meet customer needs.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Some of this is screen work, but much of it means operating tills and scanners in the shop.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Consulting with clients to understand their specific needs and preferences
staying humanThis work happens in the physical world: clients, in a real place. Software cannot follow it there.
importance 80 · 7111/00Source: “Consult with clients to understand their specific needs and preferences.” (UK task statement)
How this row was scored
Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Questions can be scripted, but customers explain what they want in conversation with a person.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Promoting products to retailers and sales representatives
staying humanThis work happens in the physical world: products, in a real place. Software cannot follow it there.
importance 50 · 7111/00Source: “Promote products to retailers and sales representatives.” (UK task statement)
How this row was scored
Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Sales materials are easy to write, but the selling itself relies on a person building the relationship.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Collecting payments from customers
staying humanThis work happens in the physical world: payments, in a real place. Software cannot follow it there.
importance 90 · 7111/00Source: “Collect payments from customers.” (UK task statement)
How this row was scored
Exposure score: 16 out of 100 (9–23 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Payment systems do most of the work, but a shop assistant takes payment with the customer standing at the till.
The five ratings: output a model can produce 3/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Balancing cash drawers and making deposits
staying humanThis work happens in the physical world: cash drawers, in a real place. Software cannot follow it there.
importance 80 · 7111/00Source: “Balance cash drawers and make deposits.” (UK task statement)
How this row was scored
Exposure score: 14 out of 100 (10–18 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: The arithmetic is trivial for software, but counting the drawer and banking takings is physical.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Coordinating the return of unsold goods to their respective departments
staying humanThis work happens in the physical world: the return of unsold goods, in a real place. Software cannot follow it there.
importance 60 · 7111/00Source: “Coordinate the return of unsold goods to their respective departments.” (UK task statement)
How this row was scored
Exposure score: 14 out of 100 (10–18 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: The paperwork is simple, but the goods themselves have to be carried back and sorted.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Designing book displays to attract customers and boost sales
staying humanThis work happens in the physical world: book displays, in a real place. Software cannot follow it there.
importance 60 · 7111/00Source: “Design book displays to attract customers and boost sales.” (UK task statement)
How this row was scored
Exposure score: 14 out of 100 (7–21 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Display ideas can be suggested, but building the display is hands-on shop-floor work.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Handling any returns and refunds efficiently
staying humanThis work happens in the physical world: any returns, in a real place. Software cannot follow it there.
importance 85 · 7111/00Source: “Handle any returns and refunds efficiently.” (UK task statement)
How this row was scored
Exposure score: 12 out of 100 (5–19 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Refund rules are clear, but returns are processed at the counter with the goods in hand.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Processing sales, exchanges and refunds in accordance with business policy
staying humanThis work happens in the physical world: sales, exchanges and refunds, in a real place. Software cannot follow it there.
importance 85 · 7111/00Source: “Process sales, exchanges, and refunds in accordance with business policy.” (UK task statement)
How this row was scored
Exposure score: 12 out of 100 (5–19 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: The policy is easy to apply on paper, but transactions happen at the till with the customer.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning and executing special promotions
staying humanThis work happens in the physical world: special promotions, in a real place. Software cannot follow it there.
importance 70 · 7111/00Source: “Plan and execute special promotions, displays, and events to engage customers.” (UK task statement)
How this row was scored
Exposure score: 12 out of 100 (5–19 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Planning is easy to draft, but setting up displays and running events happens physically in store.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Advising customers on merchandise selection
staying humanThis work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 90 · 7111/00Source: “Advise customers on merchandise selection.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Product knowledge is easy to look up, but the advice is given in person as the customer browses.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Assisting customers with purchases and inquiries in a retail environment
staying humanThis work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 90 · 7111/00Source: “Assist customers with purchases and inquiries in a retail environment.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Answers are easy to supply, but the help itself is given face to face in the shop.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Implementing sales strategies to encourage customer purchases
staying humanThis work happens in the physical world: sales strategies, in a real place. Software cannot follow it there.
importance 80 · 7111/00Source: “Implement sales strategies to encourage customer purchases.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Ideas are easy to generate, but persuading shoppers happens face to face in the store.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Following security procedures for collection in shop and online
staying humanThis work happens in the physical world: security procedures, in a real place. Software cannot follow it there.
importance 50 · 7111/00Source: “Follow security procedures for collection in shop and online.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world.
The rating behind it: The checks are documented, but verifying and handing over goods happens at a collection point.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Demonstrating the operation or use of technical or scientific products
staying humanThis work happens in the physical world: the operation, in a real place. Software cannot follow it there.
importance 50 · 7111/00Source: “Demonstrate the operation or use of technical or scientific products.” (UK task statement)
How this row was scored
Exposure score: 7 out of 100 (0–14 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Videos and guides help, but showing a customer how a machine actually runs usually means being there with it.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Serving customers in a retail environment
staying humanThis work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 95 · 7111/00Source: “Serve customers in a retail environment.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Serving in a shop means being on the floor with customers.
The five ratings: output a model can produce 1/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Packing customer purchases in bags or cartons
staying humanThis work happens in the physical world: customer purchases, in a real place. Software cannot follow it there.
importance 90 · 7111/00Source: “Pack customer purchases in bags or cartons.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Packing bags and boxes requires hands.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 1/4.
Dealing with deliveries to ensure stock replenishment
staying humanThis work happens in the physical world: deliveries, in a real place. Software cannot follow it there.
importance 85 · 7111/00Source: “Deal with deliveries to ensure stock replenishment.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Receiving and moving stock deliveries is physical work in the stockroom.
The five ratings: output a model can produce 1/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Opening and closing cash registers
staying humanThis work happens in the physical world: cash registers, in a real place. Software cannot follow it there.
importance 85 · 7111/00Source: “Open and close cash registers, performing tasks such as counting money and separating charge slips, coupons, and vouchers.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world.
The rating behind it: Counting cash and cashing up the till is hands-on work.
The five ratings: output a model can produce 1/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Stocking shelves with products
staying humanThis work happens in the physical world: shelves, in a real place. Software cannot follow it there.
importance 85 · 7111/00Source: “Stock shelves with products.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Filling shelves is physical work.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Wrapping purchases for customers
staying humanThis work happens in the physical world: purchases, in a real place. Software cannot follow it there.
importance 80 · 7111/00Source: “Wrap purchases for customers.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Wrapping purchases requires hands.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 1/4.
Arranging merchandise displays to enhance product visibility and customer appeal
staying humanThis work happens in the physical world: merchandise displays, in a real place. Software cannot follow it there.
importance 75 · 7111/00Source: “Arrange merchandise displays to enhance product visibility and customer appeal.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Building a display means physically moving stock and fittings.
The five ratings: output a model can produce 1/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Conducting stocktakes to verify supply levels in retail and service environments
staying humanThis work happens in the physical world: stocktakes, in a real place. Software cannot follow it there.
importance 75 · 7111/00Source: “Conduct stocktakes to verify supply levels in retail and service environments.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world.
The rating behind it: Counting stock on shelves is done by walking the shop with a scanner.
The five ratings: output a model can produce 1/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Cleaning and organising shelves and displays
staying humanThis work happens in the physical world: shelves, in a real place. Software cannot follow it there.
importance 70 · 7111/00Source: “Clean and organise shelves and displays.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Cleaning and tidying shelves is physical work.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 1/4.
Removing out of date or damaged items from stock to ensure product quality
staying humanThis work happens in the physical world: of date, in a real place. Software cannot follow it there.
importance 70 · 7111/00Source: “Remove out of date or damaged items from stock to ensure product quality.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Pulling stock off shelves is physical work.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Unloading deliveries for retail or catering operations
staying humanThis work happens in the physical world: deliveries, in a real place. Software cannot follow it there.
importance 70 · 7111/00Source: “Unload deliveries for retail or catering operations.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Unloading a delivery is heavy physical work.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 1/4.
Cleaning shelves, counters and tables in the retail store
staying humanThis work happens in the physical world: shelves, counters and tables, in a real place. Software cannot follow it there.
importance 60 · 7111/00Source: “Clean shelves, counters, and tables in the retail store.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Cleaning shelves, counters and tables is physical work.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 1/4.
What this job pays, and how many people do it
- Median pay
- £25,100a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
- People doing this job
- 831,800in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.
Why this is shifting
The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: email orders in, a record out. The rows above are exactly that shape: drafting sales or service contracts for products or services and processing email orders as per business requirements. What it cannot do is be there in the room, and that is still where customers get done. Which is why this page talks about your tasks changing, not your job ending.
Your move
Over a pint: what I’d tell you if you were my friend
Start with what does not change: serving customers in a retail environment is the middle of this job, and the evidence on this page says it stays with a person.
So, given all that: 5% of this job's task weight sits in rows the software is already learning, 12% in rows that change shape rather than disappear, and 83% in rows it is nowhere near. That is the position, measured across 46 scored tasks. It is not a forecast about you.
So the thing worth your attention is not the job going away. It is the layer around it. Drafting sales or service contracts for products or services is the part turning into software, and being the person who understands that layer is worth money.
This week: one thing
Ask the one question. Find whoever is bringing new software into your workplace (the manager, the office, whoever runs the system) and ask them what it is meant to do to email orders, and what it is not meant to touch. Ten minutes, this week, before anyone decides it for you.
- What you end up holding
- a straight answer about what is actually being rolled out, and when
- How long it takes
- ten minutes
If there’s nobody obvious to ask, or you’d rather not ask your manager: Put the same question to your union rep, your shift lead or the person who has been there longest, in person, over a break. Same ten minutes, same answer, and you will usually get a straighter one. Write down what they say. The note is the artifact, and it tells you whether customers are in scope or not. Nothing to log into, no licence needed.
Over the next 90 days
Get inside the tool rollout rather than waiting for it. Over the next ninety days, ask to be in the group that tests, checks or signs off whatever new system arrives near calculating sales prices and total purchase amounts for transactions. It is usually an unglamorous seat that nobody fights for, and it is the one that decides how the software is used on your job rather than to it.
Over the next 12 months
On this evidence I would not retrain out of this job, and I will say that plainly rather than hedge it. The task list here is dominated by work that stays with a person. What I would do with a year is get formally recognised for the layer around it (the systems, the compliance, the planning), so you are the one who understands the software instead of the one it is done to. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.
The roads out of here, and why I am not sending you down them
I looked at the obvious moves out of this job, and here is what I found.
I checked the 12 nearest UK occupations to sales and retail assistants (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was vehicle and parts salespersons and advisers: only about 31% of its durable work is work you already do and there are far fewer of those jobs than of yours. And on the numbers you do not need one. This job scores 20/100 here, with only 5% of the task list in the top band, and “assist customers in finding product locations” is not work that hands over cleanly. None of them beats deepening what you already have.
How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.
3 moves I checked and rejected
These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.
Vehicle and parts salespersons and advisers
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “process sales, exchanges, and refunds in accordance with business policy”. Across the whole of both lists that adds up to about 31% of the work in that job the software is not taking.
Why I am not recommending it: It is closer than most, and still not close enough: about 31% of that job's durable work is already yours, against the 35% I want to see before I will call something a route. And it is a narrow door: about 37,400 of those jobs against 831,800 of yours (ONS via Nomis), 4% as many seats.
Retail cashiers and check-out operators
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “pack customer purchases in bags or cartons”. Across the whole of both lists that adds up to about 29% of the work in that job the software is not taking.
Why I am not recommending it: It is closer than most, and still not close enough: about 29% of that job's durable work is already yours, against the 35% I want to see before I will call something a route. And it is a narrow door: about 134,600 of those jobs against 831,800 of yours (ONS via Nomis), 16% as many seats.
Managers and directors in retail and wholesale
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “implement sales strategies to encourage customer purchases”. Across the whole of both lists that adds up to about 14% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 14% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on.
What I’d stop worrying about
A friend tells you what not to spend fear on. This is that list.
The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 5% of its task weight, across 46 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
The headlines about your trade disappearing
They are usually about the technology, not the timetable. Changes to work like serving customers in a retail environment arrive through rules, insurance and money, slowly and visibly. This page tracks the task evidence and will move when it moves.
Retraining out of a job that is holding up
On this evidence I would not spend money leaving. Spend it on the layer around the job instead: the tools, the paperwork, the planning. That is where the change actually is.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.
You are reading the United Kingdom figures
The United States splits this work across more than one official group, of which Parts Salespersons is the closest. The pay and employment figures are not directly comparable, and we do not average them together.
Switch to the United States page →partial match
The other groups this work is counted across:
In US official statistics this job is counted as Parts Salespersons and Retail Salespersons. Pay is shown separately for each of those groups (medians cannot be averaged together), while the task list and the scores on this page are for this group only.
Your route through this
Where to go next, and what it costs
Free, and complete
The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.
In England:
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
In Wales:
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded
No Space for this job, but one for what is happening to it
Nothing Collab365 runs is built for sales / retail assistants, and we are not going to point you at the nearest one and call it a fit.
There is one that is not about a job title at all. The AI Authority is about being the person who directs these tools at work rather than the person they get compared to. That is worth saying here, because 5% of the work on this page is already inside what they can do.

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.
The AI Authority is a general community about working with AI, not a course for sales / retail assistants. You do not need it to act on anything here: the moves above cost nothing and stand on their own. The data on this page is the same either way.
Noted, and thank you. We’ll email you if a Space for sales / retail assistants launches. Nothing else.
That did not look like an email address, so nothing was saved. Have another go below.
We could not save that. The fault is ours, not yours, and your address was not stored. Please try again later.
No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.
Questions people ask about this job
- Will AI replace Sales and retail assistants?
- Not as a job, but it is already doing parts of the work. Across the 46 official task statements scored for Sales and retail assistants (United Kingdom, SOC 7111), 5% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 20 out of 100 (range 15–26, band: low). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
- Which tasks in “Sales and retail assistants” can AI already do?
- The highest-scoring tasks in release 2026-q4.1 are: “Draft sales or service contracts for products or services” (88/100, very high); “Process email orders as per business requirements” (83/100, very high); “Perform accounting tasks to manage financial records” (62/100, high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
- Which tasks in “Sales and retail assistants” stay human?
- About 83% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Clean shelves, counters, and tables in the retail store” (0/100, minimal); “Unload deliveries for retail or catering operations” (0/100, minimal); “Remove out of date or damaged items from stock to ensure product quality” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
- What should someone working in “Sales and retail assistants” do about AI?
- Start from the ledger rather than the headline: 5% of this job's weighted core work is exposed, and roughly 83% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
- How is the AI exposure score for Sales and retail assistants calculated?
- Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 46 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.
Where these numbers come from
About the data on this page
- Provisional, because the ONS revises this figure in the autumn.
- This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
- The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
- 3 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
- Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.
- Task statements
- gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
- Task weights
- gaisi-index (relatedness)
- Scores
- Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
- Pay and employment
- ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))
Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.
The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.
The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.
Using these figures?
Cite this
Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.
Plain text
Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).
BibTeX
@misc{collab365futureproof2026q41,
title = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
author = {{Collab365}},
year = {2026},
url = {https://futureproof.collab365.com/data/2026-q4.1},
note = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}Data as of release 2026-q4.1, published . Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.
