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Public Relations Specialists

responding to requests for information from the media or designate an appropriate spokesperson or information source, coaching client representatives in effective communication with the public or with employees and studying the objectives. If that's your week, this page is about your job.

The honest answer

This job is splitting in two: writing press releases or other media communications to promote clients is work AI now does quickly and cheaply, and establishing or maintaining cooperative relationships with representatives of community is work it can't touch.

Your move: what you can actually do about this ↓

Which half fills your week decides your exposure. The ledger below shows which rows you can move toward.

Your week, as this page understands it

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media. The job title says “public relations specialists”. The real job is the part underneath: establishing or maintaining cooperative relationships with representatives of community. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But public relations specialists is not one task. It is 18 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is establishing or maintaining cooperative relationships with representatives of community, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI
38%
changing shape
23%
staying human
40%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 48 out of 100 (43–55 allowing for uncertainty): partial exposure, across 18 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for public relations specialists is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

Shifting to AI

7 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

  • Posting and updating content on the company's Web site and social media outlets

    This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.

    importance 4 · Core
    Source: “Post and update content on the company's Web site and social media outlets.” (O*NET task statement)
    How this row was scored

    Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Writing and scheduling website and social posts is routine content work AI produces at or above typical standard.

    The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

  • Writing press releases or other media communications to promote clients

    This is reading one thing and writing another: press releases in, a record out. That is the shape today's tools are built for.

    importance 4 · Core
    Source: “Write press releases or other media communications to promote clients.” (O*NET task statement)
    How this row was scored

    Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Press releases follow a well-known formula, and AI drafts them to a standard a communications team would lightly edit.

    The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

  • Studying the objectives

    This is reading one thing and writing another: the objectives in, a record out. That is the shape today's tools are built for.

    importance 4 · Core
    Source: “Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.” (O*NET task statement)
    How this row was scored

    Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Turning an organisation's goals into a written communications strategy is analysis and drafting AI does to a usable standard.

    The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

  • Developing plans or materials to communicate organizational activities that are beneficial to the environment

    This is reading one thing and writing another: plans in, a record out. That is the shape today's tools are built for.

    importance 4 · Core
    Source: “Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.” (O*NET task statement)
    How this row was scored

    Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Producing communication plans and supporting materials on these themes is writing work AI delivers at professional standard.

    The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

Changing shape

4 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

  • Responding to requests for information from the media or designate an appropriate spokesperson or information source

    The software now makes the first pass at requests, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.

    importance 5 · Core
    Source: “Respond to requests for information from the media or designate an appropriate spokesperson or information source.” (O*NET task statement)
    How this row was scored

    Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.

    The rating behind it: Drafting a media response is well within AI's range, though journalists deal with a named person they can call back.

    The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

  • Planning or directing development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments

    The software now makes the first pass at development, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.

    importance 4 · Core
    Source: “Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.” (O*NET task statement)
    How this row was scored

    Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.

    Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.

    The rating behind it: AI drafts communication plans, but directing a reputation programme depends on reading the organisation and its audiences.

    The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

  • Consulting with advertising agencies or staff to arrange promotional campaigns in all types of media

    The software now makes the first pass at advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.

    importance 3 · Core
    Source: “Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.” (O*NET task statement)
    How this row was scored

    Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.

    Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.

    The rating behind it: Campaign plans and media briefs draft easily, but agreeing them with an agency is a working conversation between people.

    The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

Staying human

7 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

  • Establishing or maintaining cooperative relationships with representatives of community

    The value here is that a specific person handles cooperative relationships and stands behind it. That is earned, not computed.

    importance 4 · Core
    Source: “Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.” (O*NET task statement)
    How this row was scored

    Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.

    Why it sits in this group: the value is that a specific person does it.

    The rating behind it: The relationship is the whole task here; keeping community and interest groups on side depends on people trusting you.

    The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.

  • Conferring with other managers to identify trends or key group interests or concerns or to provide advice on business decisions

    The value here is that a specific person handles other managers and stands behind it. That is earned, not computed.

    importance 4 · Core
    Source: “Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.” (O*NET task statement)
    How this row was scored

    Exposure score: 32 out of 100 (25–39 allowing for uncertainty): low exposure, medium confidence.

    Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.

    The rating behind it: AI spots trends in data well, but advising managers on decisions happens in meetings where judgement and standing matter.

    The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.

  • Coaching client representatives in effective communication with the public or with employees

    The value here is that a specific person handles client representatives and stands behind it. That is earned, not computed.

    importance 4 · Core
    Source: “Coach client representatives in effective communication with the public or with employees.” (O*NET task statement)
    How this row was scored

    Exposure score: 13 out of 100 (6–20 allowing for uncertainty): minimal exposure, medium confidence.

    Why it sits in this group: the value is that a specific person does it.

    The rating behind it: Prep notes and practice questions can be generated, but coaching someone's delivery works through live feedback from a coach.

    The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.

Show the other 8 tasks

  • Preparing or editing organizational publications

    shifting to AI

    This is reading one thing and writing another: organizational publications in, a record out. That is the shape today's tools are built for.

    importance 4 · Core
    Source: “Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.” (O*NET task statement)
    How this row was scored

    Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Newsletters and shareholder reports follow set formats, so AI produces drafts needing only light editing before sign-off.

    The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

  • Planning or conducting market or public opinion research to test products or determine potential for product success

    shifting to AI

    This is reading one thing and writing another: market in, a record out. That is the shape today's tools are built for.

    importance 4 · Core
    Source: “Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.” (O*NET task statement)
    How this row was scored

    Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Designing a survey, analysing the answers and writing up the findings is structured research work AI does well.

    The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

  • Developing marketing campaigns for environmental technologies or services

    shifting to AI

    This is reading one thing and writing another: campaigns in, a record out. That is the shape today's tools are built for.

    importance 3 · Supplemental
    Source: “Develop marketing campaigns for environmental technologies or services.” (O*NET task statement)
    How this row was scored

    Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Campaign development is research and copywriting, which tools produce to a usable standard.

    The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

  • Purchasing advertising space or time as required to promote client's product or agenda

    changing shape

    The software now makes the first pass at space, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.

    importance 3 · Supplemental
    Source: “Purchase advertising space or time as required to promote client's product or agenda.” (O*NET task statement)
    How this row was scored

    Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.

    Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.

    The rating behind it: Ad buying is already largely automated through platforms, though bigger media deals are still negotiated by a person.

    The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

  • Conferring with production or supporting personnel to produce or coordinate production of advertisements or promotions

    staying human

    The value here is that a specific person handles production and stands behind it. That is earned, not computed.

    importance 4 · Core
    Source: “Confer with production or support personnel to produce or coordinate production of advertisements or promotions.” (O*NET task statement)
    How this row was scored

    Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.

    Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.

    The rating behind it: Briefs and schedules can be drafted automatically, though getting an advert made means working with production people.

    The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

  • Preparing or delivering speeches to further public relations objectives

    staying human

    The value here is that a specific person handles speeches and stands behind it. That is earned, not computed.

    importance 3 · Core
    Source: “Prepare or deliver speeches to further public relations objectives.” (O*NET task statement)
    How this row was scored

    Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.

    Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.

    The rating behind it: Speech drafting is one of AI's strengths, but standing up and delivering it to an audience is a person's job.

    The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.

  • Coordinating public responses to environmental management incidents or conflicts

    staying human

    The value here is that a specific person handles public responses and stands behind it. That is earned, not computed.

    importance 4 · Supplemental
    Source: “Coordinate public responses to environmental management incidents or conflicts.” (O*NET task statement)
    How this row was scored

    Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.

    Why it sits in this group: the value is that a specific person does it.

    The rating behind it: Holding statements can be drafted fast, but handling a live incident depends on trusted people making calls under pressure.

    The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.

  • Arranging public appearances, lectures, contests or exhibits for clients to increase product or service awareness or to promote goodwill

    staying human

    This work happens in the physical world: public appearances, lectures, contests or exhibits, in a real place. Software cannot follow it there.

    importance 4 · Core
    Source: “Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.” (O*NET task statement)
    How this row was scored

    Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.

    Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.

    The rating behind it: Scheduling and paperwork can be automated, but booking venues and running events involves people and places.

    The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

What this job pays, and how many people do it

Median pay
$74,750a year, the middle of the range, so half earn more and half earn less.bls-oews, 2025 · May 2025 estimates (national_M2025_dl.xlsx)
How we know this

Source: bls-oews

Reference period: May 2025 estimates (national_M2025_dl.xlsx)

Rounding: Shown as published.

People doing this job
283,380in the US, 2025.bls-oews · May 2025 estimates (national_M2025_dl.xlsx)

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: press releases in, a record out. The rows above are exactly that shape: writing press releases or other media communications to promote clients and posting and updating content on the company's Web site and social media outlets. What it cannot do is be trusted in person, which is what cooperative relationships run on: someone specific doing it and standing behind it. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

Your week is splitting in two, and which half fills it is the whole question. Writing press releases or other media communications to promote clients is going; establishing or maintaining cooperative relationships with representatives of community is not.

So, given all that: 38% of this job's task weight sits in rows the software is already learning, 23% in rows that change shape rather than disappear, and 40% in rows it is nowhere near. That is the position, measured across 18 scored tasks. It is not a forecast about you.

The occupation is an average and you are not, so the first job below is finding out where your own week actually sits.

This week: one thing

Print the task ledger above and put your own hours next to each row. Roughly, in pen, in one sitting. Then look at which group your hours actually pile up in. Twenty minutes, this week.

What you end up holding
your own week, on one page, sorted into what is shifting and what is not
How long it takes
about twenty minutes

If printing it isn’t practical: Read the rows off this page and write the same list on the back of an envelope. Same twenty minutes, same page, and it works just as well said out loud to someone who knows the job. The point is your hours next to the rows, not the paper it is on.

Over the next 90 days

Volunteer toward the durable end, visibly. Over the next ninety days put your hand up for the work in the bottom group (establishing or maintaining cooperative relationships with representatives of community) and let people see you doing it. Not a new project: the same job, with your mix deliberately tilted. The point is that when the rota or the reorganisation comes, the version of you people picture is the one doing the part that stays.

Over the next 12 months

Claim a specialism at the durable end and let the other end go. Over a year, deliberately become the person who handles establishing or maintaining cooperative relationships with representatives of community, and deliberately stop being the first choice for the rows in the top group. That trade costs something, because the exposed work is often the comfortable work. Decide it on purpose rather than by drift. Before you pay for anything, use CareerOneStop - Find local training. It is free, it is the Labor Department's own service, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest US occupations to public relations specialists (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was health education specialists: only about 7% of its durable work is work you already do, it pays 14.3% less and there are far fewer of those jobs than of yours. Your own job splits about 38/62: that share of the list sits in the top exposure band and the rest does not. On this evidence the honest move is inside the job rather than out of it. Become the person who owns “respond to requests for information from the media or designate an appropriate…”, and let the exposed end go.

How that was checked: this job was compared against all 830 US occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

  • Health Education Specialists

    Why it looked obvious: It came up as a near neighbour on the work AI is not taking: you already establish or maintain cooperative relationships with representatives of community, consumer, employee, or public…, and their equivalent is to develop and maintain cooperative working relationships with agencies and organizations interested in public…. Across both published task lists that is about 7% of the durable work in that job.

    Why I am not recommending it: Almost none of it is work you already do: about 7% of the durable side of that job. That is a different job, not a next step. It is a pay cut, in those words: $64,070 against your $74,750, 14.3% less (OEWS May 2025 (both)). Retraining to earn less is a decision, not advice. And it is a narrow door: about 65,690 of those jobs against 283,380 of yours (OEWS May 2025), 23% as many seats.

    Look at that job’s page anyway →

  • Advertising and Promotions Managers

    Why it looked obvious: It came up as a near neighbour on the work AI is not taking: you already consult with advertising agencies or staff to arrange promotional campaigns in all types…, and their equivalent is to confer with department heads or staff to discuss topics. Across both published task lists that is about 5% of the durable work in that job.

    Why I am not recommending it: Almost none of it is work you already do: about 5% of the durable side of that job. That is a different job, not a next step. And it is a narrow door: about 21,470 of those jobs against 283,380 of yours (OEWS May 2025), 8% as many seats.

    Look at that job’s page anyway →

  • Public Relations Managers

    Why it looked obvious: It came up as a near neighbour on the work AI is not taking: you already establish or maintain cooperative relationships with representatives of community, consumer, employee, or public…, and their equivalent is to establish and maintain effective working relationships with clients, government officials, and media representatives…. Across both published task lists that is about 3% of the durable work in that job.

    Why I am not recommending it: Almost none of it is work you already do: about 3% of the durable side of that job. That is a different job, not a next step.

    Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

  • The headline number you read somewhere

    The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 38% of its task weight, across 18 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.

  • The whole-job doom story

    Nothing on this page says this job ends. It says the mix inside it moves. Half the rows above are unchanged or changing shape, and the plan is about which half your week sits in. That is a very different problem, and a solvable one.

  • Panic-buying a course

    Do the twenty-minute sorting exercise first. Most people who buy a course before they have done it buy the wrong one, and the free services listed below will tell you the same thing without charging for it.

  • The “obvious” next job everyone suggests

    I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

You are reading the United States figures

The United Kingdom splits this work across more than one official group, of which Public relations professionals is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United Kingdom page →partial match

In UK official statistics this job is counted as Public relations professionals. Pay and employment stay on this page’s own group; the task list and the scores do not cross over.

Your route through this

Two honest options, and no deadline on either

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

A nearby route

There's no Space built for public relations specialists yet.

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

The closest match is The AI Authority, a community for non-technical managers and domain experts turning one-off AI prompts into workflows a team can trust. It overlaps with the part of your job that is growing: briefing and checking AI-assisted drafting where being wrong is expensive. It is not a communications Space. If that overlap isn't you, the free route below covers the same ground.

Try The AI Authority free →

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

After the trial it is a paid community, and you get identical data either way. If the overlap above is not your job, the moves above cost nothing and stand on their own.

Noted, and thank you. We’ll email you if a Space for public relations specialists launches. Nothing else.

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No Space for public relations specialists yet. Should there be one?

Collab365 launches new communities where the need is real. If one for public relations specialists existed, with researched problems, courses and people in the same boat, would you want in?

We use your email address for one thing: to tell you if a Space for public relations specialists launches. We never sell it, never use it for unrelated marketing, and every email has a one-click unsubscribe. Our privacy policy has the full version.

This unlocks nothing. Every figure, every row and every step on this page is already yours, whether you fill this in or not.

No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Public Relations Specialists?
Not as a job, but it is already doing parts of the work. Across the 18 official task statements scored for Public Relations Specialists (United States, SOC 27-3031), 38% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 48 out of 100 (range 43–55, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Public Relations Specialists” can AI already do?
The highest-scoring tasks in release 2026-q4.1 are: “Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues” (93/100, very high); “Write press releases or other media communications to promote clients” (93/100, very high); “Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences” (81/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Public Relations Specialists” stay human?
About 40% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups” (10/100, minimal); “Coach client representatives in effective communication with the public or with employees” (13/100, minimal); “Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill” (20/100, low). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Public Relations Specialists” do about AI?
Start from the ledger rather than the headline: 38% of this job's weighted core work is exposed, and roughly 40% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Public Relations Specialists calculated?
Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 18 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

Worth knowing about these figures

  • The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
  • 1 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
  • Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.
Task statements
onet-dbProcessing: catalogue-bridge → onet-im-rt-weighting → task-scoring → score-aggregation
Task weights
onet-db (im-rt)
Scores
Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-04.
Pay and employment
bls-oews (May 2025 estimates (national_M2025_dl.xlsx))bls-oews (May 2025 estimates (national_M2025_dl.xlsx))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

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Cite this

Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.

Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published . Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.