Will AI replace Public relations professionals?

Not as a job, but it is already doing parts of the work. Across the 135 official task statements scored for Public relations professionals (United Kingdom, SOC 2493), 59% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 59 out of 100 (range 54–65, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.

Which tasks in “Public relations professionals” can AI already do?

The highest-scoring tasks in release 2026-q4.1 are: “Update the company's social media sites with relevant content” (93/100, very high); “Write press releases to publicise client music or tours” (93/100, very high); “Collate and analyse media coverage” (93/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.

Which tasks in “Public relations professionals” stay human?

About 30% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Participate in select committee hearings, party conferences, and other relevant events” (0/100, minimal); “Attend industry conferences for networking” (0/100, minimal); “Represent the company at press launches” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.

What should someone working in “Public relations professionals” do about AI?

Start from the ledger rather than the headline: 59% of this job's weighted core work is exposed, and roughly 30% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.

How is the AI exposure score for Public relations professionals calculated?

Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 135 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

UK dataswitch to US

Public relations professionals

developing social media strategies to engage with the audience, serving as the sole PR lead or agency PR officer in smaller organisations and engaging with the public and local communities. If that's your week, this page is about your job.

The honest answer

Most tasks in this job are the kind AI has learned to do: updating the company's social media sites with relevant content. The tasks, though, are not you.

Your move: three real directions from here ↓

Where the work sits, by task weight

shifting to AI: 59%
changing shape: 11%
staying human: 30%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 59 out of 100 (54–65 allowing for uncertainty): partial exposure, across 135 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for public relations professionals is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

It would be a lie to soften that; developing and maintaining professional relationships with stakeholders and senior managers is what this work rebuilds around. The plan below starts there.

Your week, as this page understands it

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences. The job title says “public relations professionals”. The real job is the part underneath: developing and maintaining professional relationships with stakeholders and senior managers. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But public relations professionals is not one task. It is 135 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is developing and maintaining professional relationships with stakeholders and senior managers, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI: 59%
changing shape: 11%
staying human: 30%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

How we know this

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

48 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Shifting to AI

80 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

Updating the company's social media sites with relevant content
This is reading one thing and writing another: the company's social media sites in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/01, 2493/02, 2493/03
Source: “Update the company's social media sites with relevant content.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing and posting social content is routine production work software already does at normal standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating posts for social media to engage with the audience
This is reading one thing and writing another: posts in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/02, 2493/03
Source: “Create posts for social media to engage with the audience.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social posts are short, well-patterned pieces of writing that software produces at volume and to a good standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing articles for newsletters
This is reading one thing and writing another: articles in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/01, 2493/02
Source: “Write articles for newsletters.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Newsletter writing is exactly what text software does well, needing only the organisation's own facts and a quick check before it goes out.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing social media strategies to engage with the audience
This is reading one thing and writing another: social media strategies in, a record out. That is the shape today's tools are built for.
importance 95 · 2493/03
Source: “Develop social media strategies to engage with the audience.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social media strategy is one of the best-documented areas of marketing, so drafts come easily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.

Changing shape

13 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

Responding to media enquiries
The software now makes the first pass at media enquiries, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 85 · 2493/01, 2493/02
Source: “Respond to media enquiries.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Holding replies can be drafted instantly, but journalists often want a named person to talk to.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Planning and coordinating advertising campaigns and sales promotions
The software now makes the first pass at campaigns, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 2493/01, 2493/03
Source: “Plan and coordinate advertising campaigns and sales promotions.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans draft easily, but coordinating a live campaign means working with several teams.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Engaging with users on social media sites
The software now makes the first pass at users, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 2493/02
Source: “Engage with users on social media sites such as Twitter and Facebook.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Replies to users can be drafted well, though community goodwill still benefits from a recognisable human voice.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 4/4.

Staying human

42 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

Using public relations skills to enhance company image
The value here is that a specific person handles public relations skills and stands behind it. That is earned, not computed.
importance 95 · 2493/02
Source: “Use public relations skills to enhance company image.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Reputation material can be drafted automatically, but goodwill itself is built by people talking to people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Building strong media relationships to promote clients effectively
The value here is that a specific person handles strong media relationships and stands behind it. That is earned, not computed.
importance 95 · 2493/02
Source: “Build strong media relationships to promote clients effectively.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Media relationships are personal ones; journalists take calls from people they know and trust.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Assessing client's perception by political and other stakeholders
The value here is that a specific person handles client's perception and stands behind it. That is earned, not computed.
importance 90 · 2493/02
Source: “Assess client's perception by political and other stakeholders.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Some sentiment can be measured, but reading what politicians and stakeholders really think comes from private conversations.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.

Show the other 125 tasks

Writing press releases to publicise client music or tours
shifting to AI
This is reading one thing and writing another: press releases in, a record out. That is the shape today's tools are built for.
importance 65 · 2493/01
Source: “Write press releases to publicise client music or tours.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Press releases follow a standard shape, and tools write them to publishable quality from the facts.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Collating and analysing media coverage
shifting to AI
This is reading one thing and writing another: media coverage in, a record out. That is the shape today's tools are built for.
importance 90 · 2493/02
Source: “Collate and analyse media coverage.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising coverage is monitoring work software already does end to end.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring various media outlets for opportunities beneficial to clients
shifting to AI
This is reading one thing and writing another: various media outlets in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/02
Source: “Monitor various media outlets for opportunities beneficial to clients.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scanning outlets for useful openings is monitoring work software does faster and around the clock.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing press releases to communicate organisational news and public announcements
shifting to AI
This is reading one thing and writing another: press releases in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/02
Source: “Prepare press releases to communicate organisational news and public announcements.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: A press release from supplied facts is standard-format writing tools produce at normal professional quality.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing interesting and effective press releases
shifting to AI
This is reading one thing and writing another: effective press releases in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/02
Source: “Write interesting and effective press releases.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing sharp press releases is standard-format copywriting that tools do at professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Editing complex information to ensure clarity and accuracy
shifting to AI
This is reading one thing and writing another: complex information in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/02
Source: “Edit complex information to ensure clarity and accuracy.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Editing complicated material into something clear and correct is reliable, everyday work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Producing and uploading textual content and images to the organisation's website
shifting to AI
This is reading one thing and writing another: textual content in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/02
Source: “Produce and upload textual content and images to the organisation's website.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Producing and uploading web content is routine publishing work these tools handle to a good standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing articles for internal or external circulation
shifting to AI
This is reading one thing and writing another: articles in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/02
Source: “Write articles for internal or external circulation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Article writing for newsletters and publications is well within what current tools produce.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Drafting speeches for company executives
shifting to AI
This is reading one thing and writing another: speeches in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/02
Source: “Draft speeches for company executives.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Executive speeches follow well-known structures and are drafted well by software from a few notes.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching topics for press releases
shifting to AI
This is reading one thing and writing another: topics in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/02
Source: “Research topics for press releases.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Background research for a release is exactly the searching and summarising these tools do fastest.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing and editing case studies to showcase success
shifting to AI
This is reading one thing and writing another: case studies in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/02
Source: “Write and edit case studies to showcase success.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Case studies follow a fixed shape and write well from supplied interviews and results.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reading parliamentary publications and printed transcripts
shifting to AI
This is reading one thing and writing another: parliamentary publications in, a record out. That is the shape today's tools are built for.
importance 60 · 2493/02
Source: “Read parliamentary publications and printed transcripts, such as Hansard.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading and summarising Hansard and similar publications is fast, accurate work for current tools.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring, tracking
shifting to AI
This is reading one thing and writing another: performance in, a record out. That is the shape today's tools are built for.
importance 90 · 2493/03
Source: “Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling platform analytics into performance reports is exactly what these tools automate.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Adapting content to suit different channels and target audiences
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Adapt content to suit different channels and target audiences.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reworking the same message for different channels and audiences is a core strength of current tools.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing web tracking data to identify effective strategies on various channels
shifting to AI
This is reading one thing and writing another: web tracking data in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Analyse web tracking data to identify effective strategies on various channels.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading web tracking data for what is working is standard analysis software already performs.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing multiple social media sites using specialised tools
shifting to AI
This is reading one thing and writing another: multiple social media sites in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Manage multiple social media sites using specialised tools.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Running several accounts through scheduling tools is routine platform work already largely automated.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring online platforms for company mentions and customer feedback
shifting to AI
This is reading one thing and writing another: online platforms in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Monitor online platforms for company mentions and customer feedback.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Watching for mentions and feedback across platforms is continuous monitoring software does well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching and evaluating the latest tools and techniques
shifting to AI
This is reading one thing and writing another: the latest tools in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Researching and comparing measurement tools is search-and-summarise work these tools do quickly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing the effectiveness of online actions to inform future behaviour of an organisation or individual
shifting to AI
This is reading one thing and writing another: the effectiveness of online actions in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Review the effectiveness of online actions to inform future behaviour of an organisation or individual.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reviewing what online activity achieved is straightforward analysis of data already held.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Use custom or internal forum software and content management systems to manage and schedule posts and delivery of assets as per a communication strategy plan or schedule
shifting to AI
This is reading one thing and writing another: custom in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Use custom or internal forum software and content management systems to manage and schedule posts and delivery of assets as per a communication strategy plan or schedule.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scheduling posts and assets through a content system is routine tool operation.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing content for webpages and blogs to engage online audiences
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Write content for webpages and blogs to engage online audiences.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Web and blog copy is one of the things current writing tools do at professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing and prioritising information from reviews to create internal reports and escalate within the organisation
shifting to AI
This is reading one thing and writing another: information in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Analyse and prioritise information from reviews to create internal reports and escalate within the organisation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sorting reviews into prioritised internal reports is summarising work software does quickly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing and creating written content for use across various media
shifting to AI
This is reading one thing and writing another: written content in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Develop and create written content for use across various media.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Producing written content for different media from a brief is now routine work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Planning content schedules using tools like Sprinklr and Hootsuite
shifting to AI
This is reading one thing and writing another: content schedules in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Plan content schedules using tools like Sprinklr and Hootsuite.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Building a content calendar in scheduling software is routine planning work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing blog posts on industry trends
shifting to AI
This is reading one thing and writing another: blog posts in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/03
Source: “Write blog posts on industry trends.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Blog posts about industry trends are exactly the kind of writing these tools produce well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing speeches to support public relations objectives
shifting to AI
This is reading one thing and writing another: speeches in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/01
Source: “Prepare speeches to support public relations objectives.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Speech drafting is one of the strongest uses of these tools, though the speaker's voice needs adjusting.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Preparing publications tailored for diverse audience groups
shifting to AI
This is reading one thing and writing another: publications in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/01
Source: “Prepare publications tailored for diverse audience groups.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Rewriting the same material for different audiences is exactly what these tools are good at.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Developing crisis communication plans to ensure preparedness
shifting to AI
This is reading one thing and writing another: crisis communication plans in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/02
Source: “Develop crisis communication plans to ensure preparedness.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Crisis plans follow a well-documented pattern that tools reproduce to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Conducting research for government consultations and selecting committee inquiries
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 60 · 2493/02
Source: “Conduct research for government consultations and select committee inquiries.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Consultation and committee research draws on published material, which tools search and summarise well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Implementing marketing tactics to grow the site's audience
shifting to AI
This is reading one thing and writing another: tactics in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Implement marketing tactics to grow the site's audience.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Audience growth tactics are extensively documented, so tools produce solid, tested plans.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Identifying consumer trends to help with planning social media campaigns
shifting to AI
This is reading one thing and writing another: consumer trends in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Identify consumer trends to help with planning social media campaigns.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting consumer trends from public data and social signals is analysis tools do well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Analysing market trends to compare products and assess competitor strategies
shifting to AI
This is reading one thing and writing another: market trends in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/03
Source: “Analyse market trends to compare products and assess competitor strategies.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Comparing products and competitor strategies uses widely available published information.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Delivering the communication strategy effectively by adapting the tone and voice to suit the particular audience of the different online media channels and stay within the platform holder's policies and guidelines
shifting to AI
This is reading one thing and writing another: the communication strategy in, a record out. That is the shape today's tools are built for.
importance 90 · 2493/03
Source: “Deliver the communication strategy effectively by adapting the tone and voice to suit the particular audience of the different online media channels and stay within the platform holder's policies and guidelines.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (72–86 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Adapting tone for different channels within set guidelines is squarely within software's strengths.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Delivering high-level written communication to the online community via forums and online media channels
shifting to AI
This is reading one thing and writing another: high-level written communication in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Deliver high-level written communication to the online community via forums and online media channels.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing for online communities is one of the things software does most reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning market research to test products and assess potential success
shifting to AI
This is reading one thing and writing another: market research in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/01
Source: “Plan market research to test products and assess potential success.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Designing a research plan follows well-documented method that tools reproduce reliably.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying main client groups and audiences for targeted communication
shifting to AI
This is reading one thing and writing another: main client groups in, a record out. That is the shape today's tools are built for.
importance 90 · 2493/02
Source: “Identify main client groups and audiences for targeted communication.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Audience segmentation is a documented analytical method that tools apply reliably.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing the effectiveness of previous activities to gauge impact on client reputation
shifting to AI
This is reading one thing and writing another: the effectiveness of previous activities in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/02
Source: “Review the effectiveness of previous activities to gauge impact on client reputation.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reviewing what past activity achieved is data analysis and write-up that tools do well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Drafting business proposals and creating presentations for client engagement
shifting to AI
This is reading one thing and writing another: business proposals in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/02
Source: “Draft business proposals and create presentations for client engagement.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Proposals and client decks follow familiar structures, so software produces solid drafts that a public relations professional tops and tails.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing and editing in-house magazines for employee engagement
shifting to AI
This is reading one thing and writing another: in-house magazines in, a record out. That is the shape today's tools are built for.
importance 65 · 2493/02
Source: “Write and edit in-house magazines for employee engagement.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: In-house magazine writing and editing is standard copy work tools produce to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing policy documents
shifting to AI
This is reading one thing and writing another: policy documents in, a record out. That is the shape today's tools are built for.
importance 60 · 2493/02
Source: “Write policy documents.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Policy documents follow documented conventions and draft well from a clear position.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Designing brochures to effectively communicate health initiatives to stakeholders
shifting to AI
This is reading one thing and writing another: brochures in, a record out. That is the shape today's tools are built for.
importance 50 · 2493/02
Source: “Design brochures to effectively communicate health initiatives to stakeholders.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Brochure copy and layout drafts well once the health messages are agreed.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing new competitions and campaigns to promote the organisation
shifting to AI
This is reading one thing and writing another: new competitions in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Develop new competitions and campaigns to promote the organisation.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Campaign and competition concepts draft well, and the mechanics are well documented.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting market research to identify the preferences and needs of the target audience
shifting to AI
This is reading one thing and writing another: market research in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Conduct market research to identify the preferences and needs of the target audience.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising what an audience wants is research and analysis software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing and tracking budgets for social media activities
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Manage and track budgets for social media activities.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget tracking for campaigns is spreadsheet work software handles reliably.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing promotional campaigns for house products to increase online engagement and brand awareness
shifting to AI
This is reading one thing and writing another: promotional campaigns in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Manage promotional campaigns for house products to increase online engagement and brand awareness.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Running a promotional campaign is planning, copy and scheduling that tools support end to end.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Setting targets to increase brand awareness among target demographics
shifting to AI
This is reading one thing and writing another: targets in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Set targets to increase brand awareness among target demographics.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Setting awareness targets from market data is analysis and planning software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing business developments and monitoring market trends
shifting to AI
This is reading one thing and writing another: business developments in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/03
Source: “Analyse business developments and monitor market trends.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking and summarising market information is desk research that software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying and making recommended changes to operational processes
shifting to AI
This is reading one thing and writing another: recommended changes in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/03
Source: “Identify and make recommended changes to operational processes, systems and procedures.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reviewing how a process works and suggesting improvements is analysis of information already recorded.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing business cases for environmental marketing strategies
shifting to AI
This is reading one thing and writing another: business cases in, a record out. That is the shape today's tools are built for.
importance 60 · 2493/03
Source: “Develop business cases for environmental marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Business cases draft well from documented costs, benefits and evidence.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Recommending modifications to products and packaging to enhance environmental sustainability
shifting to AI
This is reading one thing and writing another: modifications in, a record out. That is the shape today's tools are built for.
importance 60 · 2493/03
Source: “Recommend modifications to products and packaging to enhance environmental sustainability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sustainability options and trade-offs are well documented, so recommendations draft readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring and analysing political and governmental activities to inform clients of relevant developments
shifting to AI
This is reading one thing and writing another: political in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/02
Source: “Monitor and analyse political and governmental activities to inform clients of relevant developments.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (66–74 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Political and government activity is reported publicly, so tracking it and writing it up suits software well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Managing social media campaigns to enhance engagement and brand awareness
shifting to AI
This is reading one thing and writing another: social media campaigns in, a record out. That is the shape today's tools are built for.
importance 90 · 2493/03
Source: “Manage social media campaigns to enhance engagement and brand awareness.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (66–74 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social content and scheduling are among the tasks software does most readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Overseeing daily management of various social media channels
shifting to AI
This is reading one thing and writing another: management of various social media channels in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Oversee daily management of various social media channels.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (63–77 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scheduling, posting and monitoring social channels is largely automated already, though tone still needs watching.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Reviewing forums and community sites to identify threats or opportunities for brand or product and act swiftly
shifting to AI
This is reading one thing and writing another: forums in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Review forums and community sites to identify threats or opportunities for brand or product and act swiftly.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (63–77 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Public forums are easy for software to watch and summarise; deciding how to respond needs judgement.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Moderating forums by overseeing member communications
shifting to AI
This is reading one thing and writing another: forums in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/03
Source: “Moderate forums by overseeing member communications, deciding on appropriate content, and guiding conversations.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (63–77 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Content moderation is already largely done by automated systems, with people handling the hard cases.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Writing and editing annual reports for stakeholders
shifting to AI
This is reading one thing and writing another: annual reports in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/02
Source: “Write and edit annual reports for stakeholders.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Annual report copy drafts well from supplied figures, though the numbers carry formal sign-off elsewhere.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Launching and managing promotional competitions and campaigns
shifting to AI
This is reading one thing and writing another: promotional competitions in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Launch and manage promotional competitions and campaigns.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Competition mechanics and copy draft well, though promotions carry rules someone must be answerable for.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing public relations strategies that influence public opinion or promote ideas
shifting to AI
This is reading one thing and writing another: public relations strategies in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/01
Source: “Develop public relations strategies that influence public opinion or promote ideas, products, or services by studying the objectives, promotional policies, or needs of organisations.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Strategy documents are writing and analysis, and tools draft them well from a clear objective and background.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning development of programmes for positive public perceptions
shifting to AI
This is reading one thing and writing another: development of programmes in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/01
Source: “Plan development of programmes for positive public perceptions.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Programme planning for reputation work is documented writing that tools produce to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Conducting market research and communicating results to clients or management
shifting to AI
This is reading one thing and writing another: market research in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/01
Source: “Conduct market research and communicate results to clients or management.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering research and writing it up for clients is analysis and reporting that tools handle well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing plans and materials to communicate organisational activities benefiting the environment and public safety
shifting to AI
This is reading one thing and writing another: plans in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/01
Source: “Develop plans and materials to communicate organisational activities benefiting the environment and public safety.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Environmental and safety communications material is documented writing that tools draft to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Identifying trends or key group interests with other managers
shifting to AI
This is reading one thing and writing another: trends in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/01
Source: “Identify trends or key group interests with other managers.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Trend spotting from published sources and data is analysis these tools do quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Booking advertising space on behalf of clients
shifting to AI
This is reading one thing and writing another: space in, a record out. That is the shape today's tools are built for.
importance 65 · 2493/01
Source: “Book advertising space on behalf of clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Ad space buying is comparing options and placing orders, which software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing marketing campaigns for environmental technologies or services
shifting to AI
This is reading one thing and writing another: campaigns in, a record out. That is the shape today's tools are built for.
importance 60 · 2493/01
Source: “Develop marketing campaigns for environmental technologies or services.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Campaign development is research and copywriting, which tools produce to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning PR campaigns for clients
shifting to AI
This is reading one thing and writing another: PR campaigns in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/02
Source: “Plan PR campaigns for clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Campaign plans are structured documents that tools draft to a standard clients would accept with edits.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Preparing briefings to inform stakeholders about organisational developments
shifting to AI
This is reading one thing and writing another: briefings in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/02
Source: “Prepare briefings to inform stakeholders about organisational developments.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Briefings can be drafted quickly, but knowing what stakeholders need to hear takes inside knowledge.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing internal communications that keep employees informed of company activities by conferring with labour relations managers
shifting to AI
This is reading one thing and writing another: internal communications in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/02
Source: “Develop internal communications that keep employees informed of company activities by conferring with labour relations managers.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Internal communications are standard writing tasks tools handle once the facts are supplied.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Commissioning market research
shifting to AI
This is reading one thing and writing another: market research in, a record out. That is the shape today's tools are built for.
importance 70 · 2493/02
Source: “Commission market research.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing a research brief and selecting an agency is documented, comparable work tools support well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Sourcing speakers for events
shifting to AI
This is reading one thing and writing another: speakers in, a record out. That is the shape today's tools are built for.
importance 65 · 2493/02
Source: “Source speakers for events.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Finding and shortlisting suitable speakers is research and matching work tools do quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Creating and implementing effective communications strategies for digital platforms
shifting to AI
This is reading one thing and writing another: effective communications strategies in, a record out. That is the shape today's tools are built for.
importance 90 · 2493/03
Source: “Create and implement effective communications strategies for digital platforms.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Communications plans and content for digital channels are drafted well by software.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Optimising content to enhance community interaction and engagement
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Optimise content to enhance community interaction and engagement.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Content can be rewritten and tested automatically, though what resonates needs human checking.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Responding to topics relevant to the organisation's product or brand as part of the communication strategy
shifting to AI
This is reading one thing and writing another: this work in, a record out. That is the shape today's tools are built for.
importance 85 · 2493/03
Source: “Respond to topics relevant to the organisation's product or brand as part of the communication strategy.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Timely responses on brand-relevant topics draft well, though tone judgement still needs review.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Overseeing content delivery across different platforms
shifting to AI
This is reading one thing and writing another: content delivery across different platforms in, a record out. That is the shape today's tools are built for.
importance 80 · 2493/03
Source: “Oversee content delivery across different platforms.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scheduling and checking content across platforms is largely handled by publishing tools.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Creating or contributing to assets and offering support by answering questions
shifting to AI
This is reading one thing and writing another: assets in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/03
Source: “Create or contribute to assets and offer support by answering questions.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing help content and answering questions is well suited to software.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Evaluating marketing effectiveness for the organisation or clients
shifting to AI
This is reading one thing and writing another: effectiveness in, a record out. That is the shape today's tools are built for.
importance 75 · 2493/03
Source: “Evaluate marketing effectiveness for the organisation or clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring what worked is data analysis, though the conclusions get discussed with clients or colleagues.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Escalating instances of non-compliance
shifting to AI
This is reading one thing and writing another: instances of non-compliance in, a record out. That is the shape today's tools are built for.
importance 65 · 2493/03
Source: “Escalate instances of non-compliance when necessary.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting rule breaches and raising them follows a set process software can carry out.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing and facilitating social media communities by responding to social media posts and developing discussions
changing shape
The software now makes the first pass at social media communities, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 2493/03
Source: “Manage and facilitate social media communities by responding to social media posts and developing discussions.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Replies can be drafted at scale, but a community usually responds better to a recognisable human presence.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 4/4.
Engaging in and contribute to community discussions and debates online
changing shape
The software now makes the first pass at and contribute, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 2493/03
Source: “Engage in and contribute to community discussions and debates online.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Contributions can be drafted, but online debate carries more weight from a known human participant.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 4/4.
Planning, developing and implementing PR strategies as part of an account team
changing shape
The software now makes the first pass at PR strategies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 2493/02
Source: “Plan, develop, and implement PR strategies as part of an account team.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Campaign planning drafts well, but it is thrashed out with an account team and the client.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Responding positively to inappropriate comments
changing shape
The software now makes the first pass at inappropriate comments, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 2493/03
Source: “Respond positively to inappropriate comments.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Measured replies draft well, but handling a heated exchange in public often needs human judgement.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Responding to community calls to action
changing shape
The software now makes the first pass at community calls, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 2493/03
Source: “Respond to community calls to action.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Responses can be drafted quickly, though judging when and how to answer a community needs a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing the company's corporate image and identity
changing shape
The software now makes the first pass at the company's corporate image, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 2493/02
Source: “Develop the company's corporate image and identity.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tools generate identity options, but a company's image is settled by senior human judgement and taste.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Designating an appropriate spokesperson or information source
changing shape
The software now makes the first pass at an appropriate spokesperson, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 2493/01
Source: “Designate an appropriate spokesperson or information source.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Picking the right spokesperson depends on internal politics and personal judgement about who will land well.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Coordinating the production of adverts or promotions with production teams
changing shape
The software now makes the first pass at the production of adverts, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 2493/01
Source: “Coordinate the production of adverts or promotions with production teams.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefs and schedules can be drafted, though production is a hands-on collaboration.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Seeking out sponsorship opportunities for events
changing shape
The software now makes the first pass at sponsorship opportunities, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 2493/02
Source: “Seek out sponsorship opportunities for events.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Prospect lists can be built automatically, but winning a sponsor depends on a personal approach.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with customers, company officials, sales departments and advertising agencies to tailor promotional material
changing shape
The software now makes the first pass at customers, company officials, sales departments and advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 2493/03
Source: “Work with customers, company officials, sales departments, and advertising agencies to tailor promotional material.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Drafting is quick, though tailoring material happens through discussion with several parties.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Supervising the production of publicity brochures
staying human
The ratings behind this row put the production of publicity brochures well outside what today's tools can do on their own.
importance 80 · 2493/02
Source: “Supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programmes.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (30–44 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Copy and artwork can be drafted automatically, but overseeing a shoot or print run involves being present.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Directing communication of programmes to maintain shareholder perceptions of environmental responsibility
staying human
The value here is that a specific person handles communication of programmes and stands behind it. That is earned, not computed.
importance 75 · 2493/01
Source: “Direct communication of programmes to maintain shareholder perceptions of environmental responsibility.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Messaging can be drafted, but shareholder communication is steered by named executives who carry the risk.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Arranging promotional or performance engagements for clients
staying human
The value here is that a specific person handles promotional and stands behind it. That is earned, not computed.
importance 70 · 2493/01
Source: “Arrange promotional or performance engagements for clients.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Booking engagements is arranging, but the deals depend on relationships with promoters and venues.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Providing advice on business decisions with other managers
staying human
The value here is that a specific person handles advice and stands behind it. That is earned, not computed.
importance 70 · 2493/01
Source: “Provide advice on business decisions with other managers.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Advising fellow managers on decisions relies on persuasion and shared context in live discussion.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Allocating activities to public relations staff for brand management
staying human
The value here is that a specific person handles activities and stands behind it. That is earned, not computed.
importance 85 · 2493/02
Source: “Allocate activities to public relations staff for brand management.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Work can be allocated on paper, but who gets what depends on knowing the team.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Developing new business opportunities to enhance brand reputation and media presence
staying human
The value here is that a specific person handles new business opportunities and stands behind it. That is earned, not computed.
importance 80 · 2493/02
Source: “Develop new business opportunities to enhance brand reputation and media presence.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Openings can be researched, but new business is won through personal contact and reputation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing activities of external agencies that develop and implement communication strategies
staying human
The value here is that a specific person handles activities of external agencies and stands behind it. That is earned, not computed.
importance 80 · 2493/02
Source: “Direct activities of external agencies that develop and implement communication strategies.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Briefs can be written automatically, but steering an outside agency is day-to-day people management.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Developing strategies to promote business with company officials
staying human
The value here is that a specific person handles strategies and stands behind it. That is earned, not computed.
importance 70 · 2493/02
Source: “Develop strategies to promote business with company officials.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Winning support from company officials depends on relationships.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Researching, forecasting and evaluating the effects of public policy on an organisation using public sources
staying human
The value here is that a specific person handles the effects of public policy and stands behind it. That is earned, not computed.
importance 70 · 2493/02
Source: “Research, forecast and evaluate the effects of public policy on an organisation using public sources, political intelligence and personal contacts.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Public sources can be analysed, but the useful reading of policy comes from private political contacts.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Driving brand loyalty and a positive experience for the community
staying human
The value here is that a specific person handles brand loyalty and stands behind it. That is earned, not computed.
importance 85 · 2493/03
Source: “Drive brand loyalty and a positive experience for the community.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Loyalty is built by how a brand actually behaves over time, not by generated copy alone.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Promoting the use of social media within the company
staying human
The value here is that a specific person handles the use of social media within the company and stands behind it. That is earned, not computed.
importance 85 · 2493/03
Source: “Promote the use of social media within the company.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting colleagues to use social media is internal persuasion that depends on personal influence.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Addressing unforeseen issues raised by the industry community
staying human
The value here is that a specific person handles unforeseen issues and stands behind it. That is earned, not computed.
importance 70 · 2493/03
Source: “Address unforeseen issues raised by the industry community.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Unexpected issues from the wider industry need judgement and contacts as much as information.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Devising photo opportunities for specific projects
staying human
The ratings behind this row put photo opportunities well outside what today's tools can do on their own.
importance 75 · 2493/02
Source: “Devise photo opportunities for specific projects.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (25–39 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Ideas can be suggested, but arranging a photo opportunity depends on the real place, people and timing.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Managing public communication strategies for environmental management incidents or conflicts
staying human
The value here is that a specific person handles public communication strategies and stands behind it. That is earned, not computed.
importance 65 · 2493/01
Source: “Manage public communication strategies for environmental management incidents or conflicts.” (UK task statement)
How this row was scored
Exposure score: 31 out of 100 (24–38 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Draft lines can be produced, but handling a live environmental incident depends on judgement and named accountability.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Supervising the work of junior staff to ensure quality and efficiency
staying human
The value here is that a specific person handles the work of junior staff and stands behind it. That is earned, not computed.
importance 75 · 2493/03
Source: “Supervise the work of junior staff to ensure quality and efficiency.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Supervising junior staff depends on knowing the individuals and their work.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Managing the PR aspect of a potential crisis situation
staying human
The value here is that a specific person handles the PR aspect of a potential crisis situation and stands behind it. That is earned, not computed.
importance 90 · 2493/02
Source: “Manage the PR aspect of a potential crisis situation.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (21–35 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Draft statements help, but a crisis is handled through trusted conversations with journalists and executives.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Assigning, supervising and reviewing the activities of public relations staff
staying human
The value here is that a specific person handles the activities of public relations staff and stands behind it. That is earned, not computed.
importance 85 · 2493/02
Source: “Assign, supervise, and review the activities of public relations staff.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (21–35 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Supervising staff rests on working relationships and live feedback with each person.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Maintaining two-way communication with official bodies and stakeholders
staying human
The value here is that a specific person handles two-way communication and stands behind it. That is earned, not computed.
importance 85 · 2493/02
Source: “Maintain two-way communication with official bodies and stakeholders.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (21–35 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Correspondence can be drafted, but ongoing dialogue with officials runs on named personal contacts.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Organising lectures, contests or exhibits to promote goodwill
staying human
This work happens in the physical world: lectures, contests or exhibits, in a real place. Software cannot follow it there.
importance 70 · 2493/01
Source: “Organise lectures, contests, or exhibits to promote goodwill.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Plans can be drafted, but running lectures, contests and exhibits means organising things in a real venue.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning and organising exhibitions and shows
staying human
This work happens in the physical world: exhibitions, in a real place. Software cannot follow it there.
importance 75 · 2493/02
Source: “Plan and organise exhibitions and shows.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Exhibition planning can be drafted, but installing and running a show happens in a physical space.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Organising photo shoots for marketing content
staying human
This work happens in the physical world: photo shoots, in a real place. Software cannot follow it there.
importance 70 · 2493/02
Source: “Organise photo shoots for marketing content.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Booking and briefing a shoot is desk work, but the shoot itself needs people, cameras and a location.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Coordinating studio or location photography sessions
staying human
This work happens in the physical world: studio, in a real place. Software cannot follow it there.
importance 65 · 2493/02
Source: “Coordinate studio or location photography sessions.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Shoots can be planned on paper, but coordinating a studio or location session happens in the room.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Regularlying liaise with clients via telephone
staying human
The value here is that a specific person handles liaise and stands behind it. That is earned, not computed.
importance 75 · 2493/03
Source: “Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Regular client contact is how trust is kept, and drafting the emails is the easy part.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Forming key relationships with influencers across social media platforms
staying human
The value here is that a specific person handles key relationships and stands behind it. That is earned, not computed.
importance 85 · 2493/03
Source: “Form key relationships with influencers across social media platforms.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Influencer partnerships are personal deals built on individual relationships.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Encouraging collaboration across teams and departments
staying human
The value here is that a specific person handles collaboration across teams and stands behind it. That is earned, not computed.
importance 75 · 2493/03
Source: “Encourage collaboration across teams and departments.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting departments to work together depends on personal relationships inside the organisation.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Directing the mobilisation of a campaign team to advance goals
staying human
The value here is that a specific person handles the mobilisation of a campaign team and stands behind it. That is earned, not computed.
importance 70 · 2493/03
Source: “Direct the mobilisation of a campaign team to advance goals.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Mobilising a campaign team depends on leadership people respond to.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Providing presentation support during new product and service introductions to field staff and customers
staying human
This work happens in the physical world: presentation support during new product, in a real place. Software cannot follow it there.
importance 70 · 2493/03
Source: “Provide presentation support during new product and service introductions to field staff and customers.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Supporting a live introduction means being present with field staff and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Communicating effectively verbally with clients
staying human
The value here is that a specific person handles this work and stands behind it. That is earned, not computed.
importance 80 · 2493/01
Source: “Communicate effectively verbally with clients, colleagues, and the public.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Speaking well with clients and the public is a live human exchange, not a document.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Establishing cooperative relationships with community and consumer groups
staying human
The value here is that a specific person handles cooperative relationships and stands behind it. That is earned, not computed.
importance 80 · 2493/01
Source: “Establish cooperative relationships with community and consumer groups.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Cooperative relationships with community and consumer groups are built person to person over time.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Holding client meetings to develop communication plans
staying human
The value here is that a specific person handles client meetings and stands behind it. That is earned, not computed.
importance 85 · 2493/02
Source: “Hold client meetings to develop communication plans.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Client meetings are live conversations where the working relationship is half the point.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Serving as the sole PR lead or agency PR officer in smaller organisations
staying human
The value here is that a specific person handles the sole PR lead and stands behind it. That is earned, not computed.
importance 85 · 2493/02
Source: “Serve as the sole PR lead or agency PR officer in smaller organisations.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (6–20 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Being the one PR person in an organisation is about being available and trusted by colleagues.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Maintaining regular contact with politicians
staying human
The value here is that a specific person handles regular contact and stands behind it. That is earned, not computed.
importance 75 · 2493/02
Source: “Maintain regular contact with politicians, civil servants, and council staff to brief them on clients' work and concerns.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Keeping politicians and officials briefed depends on being someone they will take a call from.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Maintaining working relationships and communicating effectively with customers
staying human
This work happens in the physical world: relationships, in a real place. Software cannot follow it there.
importance 75 · 2493/03
Source: “Maintain working relationships and communicate effectively with customers in order to meet their needs.” (UK task statement)
How this row was scored
Exposure score: 9 out of 100 (2–16 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Customers stay because they trust the person who comes into their home.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Engaging with the public and local communities
staying human
This work happens in the physical world: the public, in a real place. Software cannot follow it there.
importance 85 · 2493/02
Source: “Engage with the public and local communities.” (UK task statement)
How this row was scored
Exposure score: 4 out of 100 (0–8 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Community engagement works through people turning up and being known locally.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Building community relationships through attendance at community events
staying human
This work happens in the physical world: community relationships, in a real place. Software cannot follow it there.
importance 80 · 2493/02
Source: “Build community relationships through attendance at community events.” (UK task statement)
How this row was scored
Exposure score: 3 out of 100 (0–7 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Building standing in a community means showing up at events as a recognised local person.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 1/4.
Developing and maintaining professional relationships with stakeholders and senior managers
staying human
The value here is that a specific person handles professional relationships and stands behind it. That is earned, not computed.
importance 90 · 2493/02
Source: “Develop and maintain professional relationships with stakeholders and senior managers.” (UK task statement)
How this row was scored
Exposure score: 2 out of 100 (0–6 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Professional relationships with senior colleagues exist between people, and cannot be produced by anything else.
The five ratings: output a model can produce 0/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 1/4.
Representing the company at press launches
staying human
This work happens in the physical world: the company, in a real place. Software cannot follow it there.
importance 85 · 2493/02
Source: “Represent the company at press launches.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Representing the company at a launch means physically being there.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Attending industry conferences for networking
staying human
This work happens in the physical world: industry conferences, in a real place. Software cannot follow it there.
importance 75 · 2493/02
Source: “Attend industry conferences for networking.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–7 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Networking at a conference is about being in the room with people.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 1/4.
Participating in select committee hearings
staying human
This work happens in the physical world: select committee hearings, in a real place. Software cannot follow it there.
importance 60 · 2493/02
Source: “Participate in select committee hearings, party conferences, and other relevant events.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Taking part in hearings and conferences means being in the room.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

What this job pays, and how many people do it

Median pay: £37,600a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
People doing this job: 81,300in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: the company's social media sites in, a record out. The rows above are exactly that shape: updating the company's social media sites with relevant content and creating posts for social media to engage with the audience. What it cannot do is be trusted in person, which is what professional relationships run on: someone specific doing it and standing behind it. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

The exposed part of your job is the biggest part, and I am not going to dress that up: updating the company's social media sites with relevant content is work today's tools do quickly and cheaply, and that is not coming back.

So, given all that: 59% of this job's task weight sits in rows the software is already learning, 11% in rows that change shape rather than disappear, and 30% in rows it is nowhere near. That is the position, measured across 135 scored tasks. It is not a forecast about you.

What you have that the software does not is developing and maintaining professional relationships with stakeholders and senior managers, plus the years of knowing when something looks wrong before you can say why. That is the raw material for everything below.

This week: one thing

Sit on the machine's side of the desk. Pick one real piece of the company's social media sites you would normally do yourself, let whatever software you already have take the first pass at it, and then go through what it produced and write down every single thing it got wrong. One evening this week. Do not fix anything yet. Just catch it.

What you end up holding: a written list of the machine’s mistakes, in your handwriting
How long it takes: an evening, or an hour if you pick one job rather than one client

If you can’t run software on your employer’s or your clients’ data: Do the same hunt on paper. Take one printed piece of the company's social media sites, work through it the way you always do, and mark every point where you made a call rather than followed a rule. Same evening, same list, nothing to log into and nobody to ask permission from. That list is the same artifact: it is the judgment written down.

Over the next 90 days

Change one sentence about what you do. Not on a CV. Out loud, to whoever pays you. From “my job is updating the company's social media sites with relevant content” to “I check what the software does and tell you what it means.” Your error list from this week is what makes that sentence true instead of a claim, so use it: show it once, to one person, inside the next ninety days. Same skills, priced as judgment rather than as typing.

Over the next 12 months

Walk toward the end of this job that answers for things, and get it recognised. Pick the one part of developing and maintaining professional relationships with stakeholders and senior managers you are already best at, and spend the year making it formal: a qualification, a named responsibility, a specialism people ask for by name. Price it honestly: that is evenings, it is months rather than weeks, and the seats are competitive because everyone in your position is looking at the same door. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest UK occupations to public relations professionals (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was public relations and communications directors: only about 10% of its durable work is work you already do. Your own job splits about 59/41: that share of the list sits in the top exposure band and the rest does not. On this evidence the honest move is inside the job rather than out of it. Become the person who owns “build strong media relationships to promote clients effectively”, and let the exposed end go.

How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

Public relations and communications directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “build strong media relationships to promote clients effectively”. Across the whole of both lists that adds up to about 10% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 10% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on.
Look at that job’s page anyway →
Marketing and commercial managers
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “develop and maintain professional relationships with stakeholders and senior managers”. Across the whole of both lists that adds up to about 4% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 4% of the durable side of that job. That is a different job, not a next step.
Look at that job’s page anyway →
Advertising accounts managers and creative directors
Why it looked obvious: It came up as a near neighbour on the work AI is not taking: you already assign, supervise, and review the activities of public relations staff, and their equivalent is to assign, supervise, and review the activities of fundraising staff. Across both published task lists that is about 4% of the durable work in that job.
Why I am not recommending it: Almost none of it is work you already do: about 4% of the durable side of that job. That is a different job, not a next step.
Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 59% of its task weight, across 135 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
“It’s too late for me to become something else”
You are not starting from zero, and the page shows why: developing and maintaining professional relationships with stakeholders and senior managers is work the software cannot do and you already do it. The move above is a repricing of what you know, not a new career. Nobody who has just left college has that.
“I should learn to code”
Almost certainly not. The value in your job is moving toward checking, deciding and answering for the output, not toward writing the software. A weekend of Python will not change your position; the error list from this week will.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

You are reading the United Kingdom figures

The United States splits this work across more than one official group, of which Public Relations Specialists is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United States page →partial match

In US official statistics this job is counted as Public Relations Specialists. Pay and employment stay on this page’s own group; the task list and the scores do not cross over.

Your route through this

Two honest options, and no deadline on either

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

In England:
National Careers Service
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
- Discover your skills and careers (the skills assessment)
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Skills Bootcamps
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
- Skills Bootcamps - what they are and who can do them (DfE, Skills for Careers)
- Skills Bootcamps - JobHelp (DWP)
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
- Skills Development Scotland
In Wales:
Careers Wales
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded

A nearby route

There's no Space built for public relations professionals yet.

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

The closest match is The AI Authority, a community for non-technical managers and domain experts turning one-off AI prompts into workflows a team can trust. It overlaps with the part of your job that is growing: briefing and checking AI-assisted drafting where being wrong is expensive. It is not a communications Space. If that overlap isn't you, the free route below covers the same ground.

Try The AI Authority free →

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

After the trial it is a paid community, and you get identical data either way. If the overlap above is not your job, the moves above cost nothing and stand on their own.

Noted, and thank you. We’ll email you if a Space for public relations professionals launches. Nothing else.

That did not look like an email address, so nothing was saved. Have another go below.

We could not save that. The fault is ours, not yours, and your address was not stored. Please try again later.

No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Public relations professionals?: Not as a job, but it is already doing parts of the work. Across the 135 official task statements scored for Public relations professionals (United Kingdom, SOC 2493), 59% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 59 out of 100 (range 54–65, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Public relations professionals” can AI already do?: The highest-scoring tasks in release 2026-q4.1 are: “Update the company's social media sites with relevant content” (93/100, very high); “Write press releases to publicise client music or tours” (93/100, very high); “Collate and analyse media coverage” (93/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Public relations professionals” stay human?: About 30% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Participate in select committee hearings, party conferences, and other relevant events” (0/100, minimal); “Attend industry conferences for networking” (0/100, minimal); “Represent the company at press launches” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Public relations professionals” do about AI?: Start from the ledger rather than the headline: 59% of this job's weighted core work is exposed, and roughly 30% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Public relations professionals calculated?: Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 135 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

About the data on this page

Provisional, because the ONS revises this figure in the autumn.
This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
48 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Task statements: gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
Task weights: gaisi-index (relatedness)
Scores: Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
Pay and employment: ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

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Using these figures?

Cite this

Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.

Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published 2026-08-05. Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.