Will AI replace Advertising and marketing associate professionals?

Not as a job, but it is already doing parts of the work. Across the 146 official task statements scored for Advertising and marketing associate professionals (United Kingdom, SOC 3554), 58% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 61 out of 100 (range 56–67, band: high). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.

What should someone working in “Advertising and marketing associate professionals” do about AI?

Start from the ledger rather than the headline: 58% of this job's weighted core work is exposed, and roughly 24% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.

How is the AI exposure score for Advertising and marketing associate professionals calculated?

Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 146 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

UK dataswitch to US

Advertising and marketing associate professionals

analysing and interpreting data using statistical software to answer research questions, securing speakers for charitable events and coordinating transport or delivery of materials. If that's your week, this page is about your job.

The honest answer

Most tasks in this job are the kind AI has learned to do: writing reports to summarise market research findings. The tasks, though, are not you.

Your move: three real directions from here ↓

Where the work sits, by task weight

shifting to AI: 58%
changing shape: 17%
staying human: 24%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 61 out of 100 (56–67 allowing for uncertainty): high exposure, across 146 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for advertising and marketing associate professionals is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

It would be a lie to soften that; building and maintaining valuable relationships with clients to enhance business partnerships is what this work rebuilds around. Your move starts there.

Your week, as this page understands it

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs. The job title says “advertising” or “marketing associate professionals”: officially one job, two names. The real job is the part underneath: building and maintaining valuable relationships with clients to enhance business partnerships. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But advertising and marketing associate professionals is not one task. It is 146 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is building and maintaining valuable relationships with clients to enhance business partnerships, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI: 58%
changing shape: 17%
staying human: 24%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

How we know this

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

22 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Shifting to AI

86 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

Writing reports to summarise market research findings
This is reading one thing and writing another: reports in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01, 3554/03
Source: “Write reports to summarise market research findings.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Summarising research findings in a report is structured writing these tools produce to a professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing and interpreting data using statistical software to answer research questions
This is reading one thing and writing another: data in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Analyse and interpret data using statistical software to answer research questions.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Statistical analysis to answer research questions is one of the strongest things these tools do.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing and interpreting survey and focus group data to identify consumer behaviour patterns and solutions
This is reading one thing and writing another: survey in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Analyse and interpret survey and focus group data to identify consumer behaviour patterns and solutions.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Finding behaviour patterns in survey and focus group material is analysis these tools handle very well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Collecting and analysing sales and consumer data
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Collect and analyse sales and consumer data.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling together and analysing sales and consumer data is squarely within these tools' strengths.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

Changing shape

26 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

Presenting plans or proposals to clients for approval
The software now makes the first pass at plans, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3554/01, 3554/03
Source: “Present plans or proposals to clients for approval.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Winning client approval happens in the room, though the proposal itself is easily drafted.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Designing and conducting surveys to collect data
The software now makes the first pass at surveys, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 95 · 3554/03
Source: “Design and conduct surveys to collect data.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Survey design is well documented and easily drafted, though fieldwork means reaching real respondents.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Planning and coordinating advertising campaigns and sales promotions
The software now makes the first pass at campaigns, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3554/01
Source: “Plan and coordinate advertising campaigns and sales promotions.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans draft easily, but coordinating a live campaign means working with several teams.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

Staying human

34 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

Building and maintaining valuable relationships with clients to enhance business partnerships
The value here is that a specific person handles valuable relationships and stands behind it. That is earned, not computed.
importance 85 · 3554/01, 3554/03
Source: “Build and maintain valuable relationships with clients to enhance business partnerships.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The client relationship is the work, and customers deal with a person.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Organising fundraising activities
The value here is that a specific person handles activities and stands behind it. That is earned, not computed.
importance 50 · 3554/01, 3554/02
Source: “Organise fundraising activities.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Running fundraising activities means organising people and places, though the planning documents are easily drafted.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Conducting interviews to gather consumer insights
This work happens in the physical world: interviews, in a real place. Software cannot follow it there.
importance 95 · 3554/03
Source: “Conduct interviews to gather consumer insights.” (UK task statement)
How this row was scored
Exposure score: 14 out of 100 (10–18 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Interviewing consumers means sitting with real people and reading how they respond.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

Show the other 136 tasks

Analysing data to optimise marketing strategies
shifting to AI
This is reading one thing and writing another: data in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Analyse data to optimise marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Analysing campaign data to improve marketing is one of the clearest strengths of these tools.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing the effectiveness of campaigns to inform future ones
shifting to AI
This is reading one thing and writing another: the effectiveness of campaigns in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/01
Source: “Assess the effectiveness of campaigns to inform future ones.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring how well a campaign worked uses data these tools read and interpret very reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying target audiences and analysing their characteristics
shifting to AI
This is reading one thing and writing another: target audiences in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/01
Source: “Identify target audiences and analyse their characteristics, behaviour and media habits.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Profiling audiences from behavioural and media data is exactly the sort of analysis these tools do well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting keyword research for SEO optimisation
shifting to AI
This is reading one thing and writing another: keyword research in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Conduct keyword research for SEO optimisation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keyword research is data work these tools do quickly and well, guided by knowledge of the business's goals.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating detailed reports based on analysed data
shifting to AI
This is reading one thing and writing another: detailed reports in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Create detailed reports based on analysed data.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Turning analysed data into a detailed report is structured writing these tools produce to a professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing pay-per-click, PPC) campaigns for sponsored online advertising
shifting to AI
This is reading one thing and writing another: pay-per-click, ppc) campaigns in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Manage pay-per-click (PPC) campaigns for sponsored online advertising.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Paid search management is already heavily automated and sits squarely within these tools' capabilities.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring campaign costs and budget plans under the guidance of the account or media manager
shifting to AI
This is reading one thing and writing another: campaign costs in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Monitor campaign costs and budget plans under the guidance of the account or media manager.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking campaign spend against budget is routine numerical work these tools handle accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Designing website banners to improve user engagement
shifting to AI
This is reading one thing and writing another: website banners in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Design website banners to improve user engagement.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (86–100 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Banner design is repeatable creative work these tools now produce to a standard marketers accept with light edits.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Maintaining up-to-date contact lists for effective communication
shifting to AI
This is reading one thing and writing another: up-to-date contact lists in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Maintain up-to-date contact lists for effective communication.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping contact records current is routine data work these tools handle accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring client websites by checking search terms
shifting to AI
This is reading one thing and writing another: client websites in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Monitor client websites by checking search terms, rankings, and analytics to recommend improvements.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking rankings and analytics and suggesting improvements is data work these tools do very capably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Producing and uploading textual content and images to the organisation's website
shifting to AI
This is reading one thing and writing another: textual content in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Produce and upload textual content and images to the organisation's website.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Producing and uploading web content is routine publishing work these tools handle to a good standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching new online media opportunities that may benefit the business
shifting to AI
This is reading one thing and writing another: new online media opportunities in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Researching new online media options draws on abundant published material these tools search thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing and researching data on existing and prospective supporters autonomously and collaboratively to understand their behaviour and motivation
shifting to AI
This is reading one thing and writing another: data in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Analyse and research data on existing and prospective supporters autonomously and collaboratively to understand their behaviour and motivation, supporting the organisation's charitable aims.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Analysing supporter data to understand behaviour is exactly the sort of work these tools do well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring and evaluating fundraising activities using various metrics
shifting to AI
This is reading one thing and writing another: activities in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Monitor and evaluate fundraising activities using various metrics.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring fundraising performance against metrics is routine data work these tools handle well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching and targeting charitable trusts matching the charity's aims to increase funds
shifting to AI
This is reading one thing and writing another: charitable trusts matching the charity's aims in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Research and target charitable trusts matching the charity's aims to increase funds.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Searching charitable trust records for a good match is systematic research these tools do quickly and well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Updating and maintaining IT and records systems to ensure data compliance and support fundraising activities
shifting to AI
This is reading one thing and writing another: IT in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Update and maintain IT and records systems to ensure data compliance and support fundraising activities.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping records systems accurate and compliant is routine data work these tools handle reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing reports that make recommendations on actions to be taken
shifting to AI
This is reading one thing and writing another: reports in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Write reports that make recommendations on actions to be taken.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing up findings with recommended actions is structured written work these tools do to a good standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting external market research and analysing fundraising activities to recommend improvements and support team innovation
shifting to AI
This is reading one thing and writing another: external market research in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Conduct external market research and analyse fundraising activities to recommend improvements and support team innovation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Market research and performance analysis to suggest improvements is squarely within these tools' strengths.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting research to identify potential investors' financial data and interests
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Conduct research to identify potential investors' financial data and interests.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Researching potential investors' finances and interests draws on published sources these tools search thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing media contact lists to enhance communication strategies
shifting to AI
This is reading one thing and writing another: media contact lists in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Develop media contact lists to enhance communication strategies.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Building media contact lists is systematic research and data work these tools do quickly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring budgets, expense reports or other financial data for fundraising organisations
shifting to AI
This is reading one thing and writing another: budgets, expense reports or other financial data in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Monitor budgets, expense reports, or other financial data for fundraising organisations.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Monitoring budgets and expense data is routine numerical work these tools handle accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Updating donor databases to ensure current and accurate records
shifting to AI
This is reading one thing and writing another: donor databases in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Update donor databases to ensure current and accurate records.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping donor records current and accurate is routine data work these tools handle reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing reports to communicate fundraising programme data
shifting to AI
This is reading one thing and writing another: reports in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Write reports to communicate fundraising programme data.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reporting fundraising figures is structured written work these tools produce accurately from the data.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Designing survey questionnaires
shifting to AI
This is reading one thing and writing another: survey questionnaires in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Design survey questionnaires.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Questionnaire design follows well-established rules these tools apply reliably to a stated research aim.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Using statistical software to manage and organise information
shifting to AI
This is reading one thing and writing another: statistical software in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Use statistical software to manage and organise information.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Managing and organising data in statistical software is precise, repeatable work these tools do well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing detailed reports on market research findings
shifting to AI
This is reading one thing and writing another: detailed reports in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Write detailed reports on market research findings.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing up market research findings in detail is structured writing these tools produce to a professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Checking the quality of the data
shifting to AI
This is reading one thing and writing another: the quality of the data in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Check the quality of the data collected.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking collected data for quality problems is systematic, rule-based work these tools do accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting desk-based research to gather market insights and trends
shifting to AI
This is reading one thing and writing another: desk-based research in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Conduct desk-based research to gather market insights and trends.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Desk research on markets and trends is exactly the kind of gathering and summarising these tools do well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Seeking information to help companies determine their position in the market
shifting to AI
This is reading one thing and writing another: information in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Seek information to help companies determine their position in the market.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering information on a company's market position is systematic research these tools handle thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing and managing the distribution of surveys and questionnaires
shifting to AI
This is reading one thing and writing another: the distribution of surveys in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Write and manage the distribution of surveys and questionnaires.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (86–100 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing surveys and managing their distribution is structured, largely automated work these tools handle well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing sales data to judge a campaign's effectiveness
shifting to AI
This is reading one thing and writing another: sales data in, a record out. That is the shape today's tools are built for.
importance 85 · 3554/03
Source: “Analyse sales data to judge a campaign's effectiveness.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Judging a campaign from sales data is straightforward analysis these tools do reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing sales figures and trends
shifting to AI
This is reading one thing and writing another: sales figures in, a record out. That is the shape today's tools are built for.
importance 85 · 3554/03
Source: “Analyse sales figures and trends.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (86–100 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting patterns in sales figures is exactly what spreadsheets and analysis tools are built for.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Gathering information using document analysis
shifting to AI
This is reading one thing and writing another: information in, a record out. That is the shape today's tools are built for.
importance 85 · 3554/03
Source: “Gather information using document analysis.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling information out of documents is one of the most reliable things these tools do.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching the client's business, sector and challenges to assist in campaign delivery
shifting to AI
This is reading one thing and writing another: the client's business, sector and challenges in, a record out. That is the shape today's tools are built for.
importance 85 · 3554/03
Source: “Research the client's business, sector, and challenges to assist in campaign delivery.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Researching a client's business and sector draws on published material these tools search thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Publishing editorial, creative and video content via social media or video sharing platforms
shifting to AI
This is reading one thing and writing another: editorial, creative and video content via social media in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/01
Source: “Publish editorial, creative and video content via social media or video sharing platforms.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing and posting brand content is well within these tools' reach, with someone accountable checking it before release.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Preparing press releases to promote brand campaigns and product launches
shifting to AI
This is reading one thing and writing another: press releases in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Prepare press releases to promote brand campaigns and product launches.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Press releases follow a well-worn format these tools produce well, with someone approving before it goes out.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Proofreading advertisement content before release
shifting to AI
This is reading one thing and writing another: advertisement content before release in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Proofread advertisement content before release.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Proofreading is precise, well-defined work these tools do reliably, with someone accountable approving release.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Recommending appropriate sizes and formats for advertising based on the medium
shifting to AI
This is reading one thing and writing another: appropriate sizes in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Recommend appropriate sizes and formats for advertising based on the medium used.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (81–95 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Advertising sizes and formats are published specifications these tools know thoroughly, with final checks before release.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing online blog entries that address news developments
shifting to AI
This is reading one thing and writing another: online blog entries in, a record out. That is the shape today's tools are built for.
importance 50 · 3554/01
Source: “Write online blog entries that address news developments.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing topical blog posts is well within these tools' reach, with someone checking before publication.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing mailshots using direct mailing to reach potential and current donors
shifting to AI
This is reading one thing and writing another: mailshots in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Write mailshots using direct mailing to reach potential and current donors.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Direct mail copy is well-patterned persuasive writing these tools produce well, with the charity approving it.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing promotional materials to increase awareness of organisations seeking funds
shifting to AI
This is reading one thing and writing another: promotional materials in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Write promotional materials to increase awareness of organisations seeking funds.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Promotional copy is well-patterned persuasive writing these tools produce well, with the charity approving it.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Developing marketing strategies for online business
shifting to AI
This is reading one thing and writing another: strategies in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Develop marketing strategies for online business.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Online marketing strategy is abundantly documented, so tools draft strong plans a marketer tailors to the business.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
shifting to AI
This is reading one thing and writing another: the target audience in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Identify the target audience for a particular media campaign and decide how best to communicate to that audience.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Audience analysis is well supported by these tools, though deciding the best way to reach them needs marketing judgement.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Recommending the most effective time spans and locations for advertising campaigns
shifting to AI
This is reading one thing and writing another: the most effective time spans in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Recommend the most effective time spans and locations for advertising campaigns.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Choosing when and where adverts should run is data-led planning these tools support well, though experience refines the call.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Staying informed about media channel options and regulations
shifting to AI
This is reading one thing and writing another: informed in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Stay informed about media channel options and regulations.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping up with channels and rules is well supported by these tools, though staying current is a person's habit.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Staying informed about design trends and developments
shifting to AI
This is reading one thing and writing another: informed in, a record out. That is the shape today's tools are built for.
importance 50 · 3554/01
Source: “Stay informed about design trends and developments.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Design trends are widely published and easy for these tools to gather, though taste develops with a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Conducting reviews of relevant literature and evidence
shifting to AI
This is reading one thing and writing another: reviews of relevant literature in, a record out. That is the shape today's tools are built for.
importance 85 · 3554/03
Source: “Conduct reviews of relevant literature and evidence.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Literature and evidence reviews are strongly supported by these tools, though sources still need checking by a researcher.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Creating material for an effective 'Case for Support' using a variety of mediums to acquire or retain supporters
shifting to AI
This is reading one thing and writing another: material in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/02
Source: “Create material for an effective 'Case for Support' using a variety of mediums to acquire or retain supporters.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (74–88 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: A case for support is persuasive written material these tools draft well, with the charity approving it.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting research to identify potential donors' goals
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Conduct research to identify potential donors' goals, net worth, and charitable donation history.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (74–88 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Donor research draws on public records and databases these tools search thoroughly, with checks before use.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment
shifting to AI
This is reading one thing and writing another: accurate reports in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (72–86 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Return-on-investment reports are easily produced from campaign data, though presenting them to clients stays human.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Delivering performance and progress reports to management teams
shifting to AI
This is reading one thing and writing another: performance in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Deliver performance and progress reports to management teams.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (72–86 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: The reports themselves are easily produced, though delivering them to a management team is a person's job.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Producing high quality written and verbal communication material to engage stakeholders in charitable work
shifting to AI
This is reading one thing and writing another: high quality written in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Produce high quality written and verbal communication material to engage stakeholders in charitable work.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (72–86 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: The written material is easily produced to a high standard, though speaking with stakeholders stays human.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Writing and presenting reports on market research findings
shifting to AI
This is reading one thing and writing another: reports in, a record out. That is the shape today's tools are built for.
importance 95 · 3554/03
Source: “Write and present reports on market research findings.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (72–86 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: The reports write themselves easily now, though presenting the findings remains a person's job.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Conducting research on consumer opinions and marketing strategies
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Conduct research on consumer opinions and marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising research on consumer opinion and strategy is desk work software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating written documents and presentations for marketing plans and campaigns
shifting to AI
This is reading one thing and writing another: written documents in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Create written documents and presentations for marketing plans and campaigns.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing and building the deck is quick for software, though the plan itself needs the business's own thinking.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Maintaining accurate records
shifting to AI
This is reading one thing and writing another: accurate records in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Maintain accurate records.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping records accurate is routine screen work software does reliably.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Devising methods for collecting data through surveys
shifting to AI
This is reading one thing and writing another: methods in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Devise methods for collecting data through surveys, opinion polls, or questionnaires.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Survey and questionnaire design is well documented and drafts easily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Designing the website's visual imagery and ensuring it's in line with company branding policy or the requirements of the client
shifting to AI
This is reading one thing and writing another: the website's visual imagery in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Design the website's visual imagery and ensure it's in line with company branding policy or the requirements of the client.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Website imagery can be largely generated now, though keeping it true to the brand needs a designer's eye.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing for new business pitches by working on a "shadow brief" to generate additional ideas under the guidance of senior creatives
shifting to AI
This is reading one thing and writing another: new business pitches in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Prepare for new business pitches by working on a "shadow brief" to generate additional ideas under the guidance of senior creatives.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Generating extra ideas for a pitch brief is well supported by these tools, though senior creatives shape the selection.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing strategies to encourage new or increased contributions
shifting to AI
This is reading one thing and writing another: strategies in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Develop strategies to encourage new or increased contributions.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Giving strategies follow well-documented patterns that tools draft strongly from your own donor data.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Balancing time-cost ratios to prioritise the most promising fundraising activities
shifting to AI
This is reading one thing and writing another: time-cost ratios in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Balance time-cost ratios to prioritise the most promising fundraising activities.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Weighing effort against likely return is analysis these tools support well, though experience guides the final call.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Setting fundraising or participation goals for special events or specified time periods
shifting to AI
This is reading one thing and writing another: participation goals in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Set fundraising or participation goals for special events or specified time periods.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Setting fundraising targets is data-informed planning tools support well, though experience shapes what is realistic.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring project progress to ensure timely completion
shifting to AI
This is reading one thing and writing another: project progress in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/03
Source: “Monitor project progress to ensure timely completion.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking progress against a plan is well supported by these tools, though chasing delivery involves people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing budgets to ensure efficient use of resources
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/03
Source: “Manage budgets to ensure efficient use of resources.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Managing a budget against actual spend is standard finance system work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Producing promotional material to enhance brand visibility
shifting to AI
This is reading one thing and writing another: promotional material in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Produce promotional material to enhance brand visibility.” (UK task statement)
How this row was scored
Exposure score: 72 out of 100 (65–79 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Promotional material can be largely generated now, though a designer shapes it and someone approves the final version.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Designing promotional materials for fundraising events
shifting to AI
This is reading one thing and writing another: promotional materials in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Design promotional materials for fundraising events.” (UK task statement)
How this row was scored
Exposure score: 72 out of 100 (65–79 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Promotional design can be largely generated now, though a designer shapes it and the charity approves it.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Managing social media campaigns to enhance engagement and brand awareness
shifting to AI
This is reading one thing and writing another: social media campaigns in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/01
Source: “Manage social media campaigns to enhance engagement and brand awareness.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (66–74 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social content and scheduling are among the tasks software does most readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Assisting in lead generation activities to support sales
shifting to AI
This is reading one thing and writing another: lead generation activities in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/01
Source: “Assist in lead generation activities to support sales.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (63–77 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Lead generation material and targeting are well supported by these tools, though follow-up involves people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Compiling or developing materials to submit to granting or other funding organisations
shifting to AI
This is reading one thing and writing another: materials in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Compile or develop materials to submit to granting or other funding organisations.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Funding submissions follow familiar formats tools draft well, though the charity must approve what is claimed.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing fundraising activities, annual giving campaigns
shifting to AI
This is reading one thing and writing another: activities, annual giving campaigns in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/02
Source: “Develop fundraising activities including annual giving campaigns.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Designing giving campaigns is well supported by these tools, with the charity approving what goes out.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing proposals for fundraising plans to identify and acquire new supporters
shifting to AI
This is reading one thing and writing another: proposals in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Develop proposals for fundraising plans to identify and acquire new supporters.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Fundraising proposals follow familiar structures tools draft well, though the charity decides what it commits to.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Overseeing online fundraising activities, including auctions and donation platforms
shifting to AI
This is reading one thing and writing another: online fundraising activities, including auctions and donation platforms in, a record out. That is the shape today's tools are built for.
importance 60 · 3554/02
Source: “Oversee online fundraising activities, including auctions and donation platforms.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Online fundraising platforms are largely automated already, with staff overseeing what goes live.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting risk analysis for fundraising activities
shifting to AI
This is reading one thing and writing another: risk analysis in, a record out. That is the shape today's tools are built for.
importance 50 · 3554/02
Source: “Conduct risk analysis for fundraising activities.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Risk analysis follows documented approaches tools apply well, though the charity remains answerable for the judgement.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Designing a social research or evaluation project following professional and ethical guidelines
shifting to AI
This is reading one thing and writing another: a social research in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Design a social research or evaluation project following professional and ethical guidelines.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Research design follows published professional and ethical guidance tools apply well, though a researcher remains answerable.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing written briefings for policy colleagues and ministers based on research evidence
shifting to AI
This is reading one thing and writing another: written briefings in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/03
Source: “Prepare written briefings for policy colleagues and ministers based on research evidence.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Policy briefings follow a well-known format tools draft well, though officials remain answerable for the advice.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Submitting bids for new research projects
shifting to AI
This is reading one thing and writing another: bids in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/03
Source: “Submit bids for new research projects.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Bid documents follow familiar structures tools draft well, though the organisation is answerable for what it promises.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Evaluating marketing effectiveness for the organisation or clients
shifting to AI
This is reading one thing and writing another: effectiveness in, a record out. That is the shape today's tools are built for.
importance 80 · 3554/01
Source: “Evaluate marketing effectiveness for the organisation or clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring what worked is data analysis, though the conclusions get discussed with clients or colleagues.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Briefing researchers on project objectives and methodologies
shifting to AI
This is reading one thing and writing another: researchers in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Brief researchers on project objectives and methodologies.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Briefing documents are easily produced, though making sure a research team understands them involves talking.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Understanding the needs of the project
shifting to AI
This is reading one thing and writing another: the needs of the project in, a record out. That is the shape today's tools are built for.
importance 90 · 3554/03
Source: “Understand the needs of the project, i.e. the research questions it needs to answer.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pinning down the real research question usually comes out of discussion with the client.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Formulating plans to present to clients or senior management
shifting to AI
This is reading one thing and writing another: plans in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/03
Source: “Formulate plans to present to clients or senior management.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans and proposals are easily drafted, though presenting them to clients or senior managers stays human.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Projecting manage activities to ensure timely delivery and meet stakeholder and budget requirements
shifting to AI
This is reading one thing and writing another: manage activities in, a record out. That is the shape today's tools are built for.
importance 75 · 3554/03
Source: “Project manage activities to ensure timely delivery and meet stakeholder and budget requirements.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Project plans and tracking are well supported by these tools, though keeping delivery on course involves people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Using appropriate primary and secondary research methods
shifting to AI
This is reading one thing and writing another: appropriate primary in, a record out. That is the shape today's tools are built for.
importance 70 · 3554/01
Source: “Use appropriate primary and secondary research methods including survey tools and desktop research to gather marketing insight or evaluation, and inform marketing decisions, planning and delivery.” (UK task statement)
How this row was scored
Exposure score: 62 out of 100 (55–69 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Desk research is strongly supported by these tools, though gathering fresh primary data involves reaching real people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Developing ideas to achieve industry awards and recognition integral to the client and sector
changing shape
The software now makes the first pass at ideas, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 50 · 3554/01
Source: “Develop ideas to achieve industry awards and recognition integral to the client and sector.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Award-winning ideas depend on original creative thinking that tools can prompt but rarely deliver.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing and implementing a strategy for individual and corporate supporter recruitment and development
changing shape
The software now makes the first pass at a strategy, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3554/02
Source: “Develop and implement a strategy for individual and corporate supporter recruitment and development.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Supporter recruitment strategy is well supported by these tools, though building the relationships is human work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Overseeing fundraising activities to meet financial goals
changing shape
The software now makes the first pass at activities, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3554/02
Source: “Oversee fundraising activities to meet financial goals.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking fundraising against targets is well supported by these tools, though leading the effort involves people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing employee giving schemes
changing shape
The software now makes the first pass at employee giving schemes, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/02
Source: “Manage employee giving schemes.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Running a payroll giving scheme is largely administrative work tools support, though employers need dealing with.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Outlining the tax benefits of making contributions to potential donors
changing shape
The software now makes the first pass at the tax benefits of making contributions, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/02
Source: “Outline the tax benefits of making contributions to potential donors.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gift Aid and tax relief rules are documented and easily explained by tools, though the donor conversation is human.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Articulating their creative ideas to creative directors and/or senior creatives using appropriate presentation materials
changing shape
The software now makes the first pass at their creative ideas, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/01
Source: “Articulate their creative ideas to creative directors and/or senior creatives using appropriate presentation materials such as story or mood boards, to obtain their feedback on their ideas.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Mood boards and story boards are easily generated, but selling the idea to a creative director is a conversation.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating matched giving from employers
changing shape
The software now makes the first pass at matched, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/02
Source: “Coordinate matched giving from employers.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Matched giving needs agreement from employers, though the administration behind it is easily handled.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Responding to expressions of dissatisfaction and seek early resolution or escalation
changing shape
The software now makes the first pass at expressions of dissatisfaction, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/02
Source: “Respond to expressions of dissatisfaction and seek early resolution or escalation as required.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Draft responses come easily to these tools, though settling someone's complaint usually needs a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Preparing applications for funding and grants to support organisational projects
changing shape
The software now makes the first pass at applications, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/02
Source: “Prepare applications for funding and grants to support organisational projects.” (UK task statement)
How this row was scored
Exposure score: 50 out of 100 (43–57 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Grant applications need shaping to a specific funder's history and priorities, so drafts still take heavy rewriting.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Working on several projects at the same time
changing shape
The software now makes the first pass at several projects, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/01
Source: “Work on several projects at the same time, often for several different clients.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Juggling several client projects at once is about managing your own time and people's expectations.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Carrying out case studies for detailed information gathering
changing shape
The software now makes the first pass at case studies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3554/03
Source: “Carry out case studies for detailed information gathering.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Case study write-ups are well supported by these tools, though gathering the detail often means visiting people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Collaborating with creatives and account managers within the agency to develop campaigns
changing shape
The software now makes the first pass at creatives, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3554/01
Source: “Collaborate with creatives and account managers within the agency to develop campaigns.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Building campaigns with creatives and account teams is collaborative work tools support rather than carry out.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating with digital advertising agencies to manage paid media campaigns
changing shape
The software now makes the first pass at digital advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3554/01
Source: “Coordinate with digital advertising agencies to manage paid media campaigns.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefs and reporting can be drafted, but managing an agency relationship is a working partnership.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Engaging clients and consumers in campaign development
changing shape
The software now makes the first pass at clients, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/01
Source: “Engage clients and consumers in campaign development.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Involving clients and consumers in campaign work depends on live conversations tools cannot hold.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with colleagues, other departments and media buyers either in-house or in a specialist agency
changing shape
The software now makes the first pass at colleagues, other departments and media buyers, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/01
Source: “Work with colleagues, other departments and media buyers either in-house or in a specialist agency.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Working with colleagues and media buyers runs on relationships and negotiation rather than produced documents.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with customers, company officials, sales departments and advertising agencies to tailor promotional material
changing shape
The software now makes the first pass at customers, company officials, sales departments and advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/01
Source: “Work with customers, company officials, sales departments, and advertising agencies to tailor promotional material.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Drafting is quick, though tailoring material happens through discussion with several parties.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Recommending and implementing activities that support the care and stewardship of supporters
changing shape
The software now makes the first pass at activities, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/02
Source: “Recommend and implement activities that support the care and stewardship of supporters, meeting both their needs and the organisation's.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Looking after supporters well depends on knowing them personally, though tools suggest suitable activities.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Engaging with the media to promote the site
changing shape
The software now makes the first pass at the media, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 50 · 3554/02
Source: “Engage with the media to promote the site.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Getting media coverage depends on relationships with journalists, though the materials are easily drafted.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Guiding clients or senior management on applying research findings to strategic decisions
changing shape
The software now makes the first pass at clients, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 85 · 3554/03
Source: “Guide clients or senior management on applying research findings to strategic decisions.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Guiding senior people on what to do with findings depends on a live, trusted discussion.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Engaging with clients to understand their needs and requirements
changing shape
The software now makes the first pass at clients, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 3554/03
Source: “Engage with clients to understand their needs and requirements.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Clients explain what they actually need in conversation with someone they trust.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Explaining the value of social research to potential users
changing shape
The software now makes the first pass at the value of social research, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/03
Source: “Explain the value of social research to potential users.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Convincing potential users that research is worth it happens through live conversation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Reporting campaign strategies and results to clients in meetings
changing shape
The software now makes the first pass at campaign strategies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3554/03
Source: “Report campaign strategies and results to clients in meetings.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Reporting results to clients in a meeting is a live discussion tools can only prepare for.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Explaining creative ideas to designers to support product innovation and consumer appeal
changing shape
The software now makes the first pass at creative ideas, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3554/03
Source: “Explain creative ideas to designers to support product innovation and consumer appeal.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Getting a creative idea across to designers depends on back-and-forth conversation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing new and imaginative fundraising activities
staying human
The ratings behind this row put new and imaginative fundraising activities well outside what today's tools can do on their own.
importance 70 · 3554/02
Source: “Develop new and imaginative fundraising activities, including organising events.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (30–44 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Fresh fundraising ideas benefit from these tools, but organising the events themselves means being present.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning sponsored outdoor events for community engagement
staying human
The ratings behind this row put sponsored outdoor events well outside what today's tools can do on their own.
importance 60 · 3554/02
Source: “Plan sponsored outdoor events for community engagement.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (30–44 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Planning outdoor events is well supported by these tools, though the site and the day need people.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Negotiating with media sales companies for the best rates and spaces in advertising
staying human
The value here is that a specific person handles media sales companies and stands behind it. That is earned, not computed.
importance 80 · 3554/01
Source: “Negotiate with media sales companies for the best rates and spaces in advertising.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Negotiating rates and space turns on live give-and-take with the other side.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Overseeing corporate fundraising activities
staying human
The value here is that a specific person handles corporate fundraising activities and stands behind it. That is earned, not computed.
importance 70 · 3554/02
Source: “Oversee corporate fundraising activities.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Corporate fundraising runs on partnerships between people, though the reporting behind it is easily produced.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Securing speakers for charitable events
staying human
The value here is that a specific person handles speakers and stands behind it. That is earned, not computed.
importance 70 · 3554/02
Source: “Secure speakers for charitable events, community meetings, or conferences to increase awareness of charitable, non-profit, or political causes.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Persuading a speaker to give their time depends on contacts and personal approach.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Liaising with and directing social research field interviewers to gather information
staying human
The value here is that a specific person handles and directing social research field interviewers and stands behind it. That is earned, not computed.
importance 80 · 3554/03
Source: “Liaise with and direct social research field interviewers to gather information.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Directing field interviewers is day-to-day people management rather than a document to produce.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Requesting cash donations from individual
staying human
The value here is that a specific person handles cash donations and stands behind it. That is earned, not computed.
importance 80 · 3554/02
Source: “Request cash donations from individual, business, or government donors.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (24–32 allowing for uncertainty): low exposure, high confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Asking someone for money works through a trusted relationship rather than a generated message.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Planning and directing special events
staying human
This work happens in the physical world: special events, in a real place. Software cannot follow it there.
importance 80 · 3554/02
Source: “Plan and direct special events for fundraising, such as silent auctions, dances, golf events, or walks.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Event planning can be largely drafted, but running an auction or a walk on the day needs people there.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Coordinating transport or delivery of materials
staying human
This work happens in the physical world: transport, in a real place. Software cannot follow it there.
importance 70 · 3554/02
Source: “Coordinate transport or delivery of materials, supplies, or donations for fundraising events.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Moving goods and supplies for an event needs people and vehicles on the day.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Supervising survey interviewers in their data collection tasks
staying human
The value here is that a specific person handles survey interviewers and stands behind it. That is earned, not computed.
importance 80 · 3554/03
Source: “Supervise survey interviewers in their data collection tasks.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (19–27 allowing for uncertainty): low exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Supervising interviewers is people management that software cannot take on.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Communicating with customers to address their needs
staying human
This work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 60 · 3554/01
Source: “Communicate with customers to address their needs.” (UK task statement)
How this row was scored
Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Serving a customer at the counter happens face to face.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing and maintaining professional relationships with clients and media sales companies
staying human
The value here is that a specific person handles professional relationships and stands behind it. That is earned, not computed.
importance 70 · 3554/01
Source: “Develop and maintain professional relationships with clients and media sales companies.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Client and supplier relationships are built on trust between particular people over time.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Providing presentation support during new product and service introductions to field staff and customers
staying human
This work happens in the physical world: presentation support during new product, in a real place. Software cannot follow it there.
importance 70 · 3554/01
Source: “Provide presentation support during new product and service introductions to field staff and customers.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Supporting a live introduction means being present with field staff and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing the mobilisation of a campaign team to advance goals
staying human
The value here is that a specific person handles the mobilisation of a campaign team and stands behind it. That is earned, not computed.
importance 60 · 3554/01
Source: “Direct the mobilisation of a campaign team to advance goals.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Mobilising a campaign team depends on leadership people respond to.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Identifying, building and maintaining relationships to raise financial and non-financial support for the charitable cause
staying human
The value here is that a specific person handles relationships and stands behind it. That is earned, not computed.
importance 80 · 3554/02
Source: “Identify, build and maintain relationships to raise financial and non-financial support for the charitable cause.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Raising support rests on trust built with particular donors and partners over time.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Maintaining and developing relationships with existing supporters
staying human
The value here is that a specific person handles relationships and stands behind it. That is earned, not computed.
importance 80 · 3554/02
Source: “Maintain and develop relationships with existing supporters.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Keeping existing supporters close depends on a genuine relationship with each of them.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Increasing awareness of organisational causes
staying human
The value here is that a specific person handles awareness of organisational causes and stands behind it. That is earned, not computed.
importance 70 · 3554/02
Source: “Increase awareness of organisational causes, activities, or needs by contacting corporate representatives, government officials, or community leaders.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting business and community leaders behind a cause depends on personal relationships.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Overseeing fundraising staff, including volunteers
staying human
The value here is that a specific person handles staff, including volunteers and stands behind it. That is earned, not computed.
importance 70 · 3554/02
Source: “Oversee fundraising staff, including volunteers.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Looking after staff and volunteers is people management built on personal relationships.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Inspiring new supporters to fundraise
staying human
The value here is that a specific person handles new supporters and stands behind it. That is earned, not computed.
importance 60 · 3554/02
Source: “Inspire new supporters to fundraise.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Inspiring someone to fundraise for you works through personal enthusiasm and connection.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Meeting and liaising with clients to negotiate and agree research projects
staying human
The value here is that a specific person handles clients and stands behind it. That is earned, not computed.
importance 85 · 3554/03
Source: “Meet and liaise with clients to negotiate and agree research projects.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Agreeing research work with a client rests on negotiation and trust between people.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Assisting specialist producers in selecting directors for TV advert pre-production meetings
staying human
The value here is that a specific person handles specialist producers and stands behind it. That is earned, not computed.
importance 50 · 3554/01
Source: “Assist specialist producers in selecting directors for TV advert pre-production meetings.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Choosing directors for a shoot rests on personal knowledge of their work and in-person meetings.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Securing future donations and sponsorships
staying human
The value here is that a specific person handles future donations and stands behind it. That is earned, not computed.
importance 80 · 3554/02
Source: “Secure future donations and sponsorships.” (UK task statement)
How this row was scored
Exposure score: 16 out of 100 (12–20 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Securing future donations and sponsorship depends on long-standing trust with specific supporters.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Conducting qualitative surveys through interviews and focus groups to gather in-depth insights
staying human
This work happens in the physical world: qualitative surveys, in a real place. Software cannot follow it there.
importance 95 · 3554/03
Source: “Conduct qualitative surveys through interviews and focus groups to gather in-depth insights.” (UK task statement)
How this row was scored
Exposure score: 14 out of 100 (10–18 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Focus groups and depth interviews depend on a moderator present with participants.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Recruiting and managing volunteers for charity events
staying human
The value here is that a specific person handles volunteers and stands behind it. That is earned, not computed.
importance 60 · 3554/02
Source: “Recruit and manage volunteers for charity events.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Recruiting and looking after volunteers depends on personal relationships and being there on the day.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Moderating focus groups to gather targeted feedback
staying human
The value here is that a specific person handles focus groups and stands behind it. That is earned, not computed.
importance 90 · 3554/03
Source: “Moderate focus groups to gather targeted feedback.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (6–20 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Running a focus group depends on reading and steering a live group of people.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Conducting public presentations to raise awareness about the charity's mission and activities
staying human
This work happens in the physical world: public presentations, in a real place. Software cannot follow it there.
importance 80 · 3554/02
Source: “Conduct public presentations to raise awareness about the charity's mission and activities.” (UK task statement)
How this row was scored
Exposure score: 11 out of 100 (7–15 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Speaking publicly for a charity depends on a person standing in front of an audience.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Building a relationship of trust and respect with clients
staying human
The value here is that a specific person handles a relationship of trust and stands behind it. That is earned, not computed.
importance 80 · 3554/01
Source: “Build a relationship of trust and respect with clients.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The relationship itself is the work, and it belongs to a person.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Conducting fieldwork to collect data for research
staying human
This work happens in the physical world: fieldwork, in a real place. Software cannot follow it there.
importance 95 · 3554/03
Source: “Conduct fieldwork to collect data for research.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world.
The rating behind it: Fieldwork means getting to the location and taking the measurements.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Organising door-to-door collections of donated goods and money
staying human
This work happens in the physical world: door-to-door collections of donated goods, in a real place. Software cannot follow it there.
importance 50 · 3554/02
Source: “Organise door-to-door collections of donated goods and money.” (UK task statement)
How this row was scored
Exposure score: 5 out of 100 (1–9 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Door-to-door collection is entirely about people walking streets and knocking on doors.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Attending community events to promote organisational goals or solicit donations
staying human
This work happens in the physical world: community events, in a real place. Software cannot follow it there.
importance 80 · 3554/02
Source: “Attend community events to promote organisational goals or solicit donations.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Turning up at community events and asking people face to face is entirely about being there.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Conducting ethnographic research by observing people in their homes and other environments
staying human
This work happens in the physical world: ethnographic research, in a real place. Software cannot follow it there.
importance 85 · 3554/03
Source: “Conduct ethnographic research by observing people in their homes and other environments.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Watching people in their own homes and environments can only be done by being there.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 1/4.

What this job pays, and how many people do it

Median pay: £33,400a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
People doing this job: 211,800in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: reports in, a record out. The rows above are exactly that shape: writing reports to summarise market research findings and analysing and interpreting data using statistical software to answer research questions. What it cannot do is be trusted in person, which is what valuable relationships run on: someone specific doing it and standing behind it. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

The exposed part of your job is the biggest part, and I am not going to dress that up: writing reports to summarise market research findings is work today's tools do quickly and cheaply, and that is not coming back.

So, given all that: 58% of this job's task weight sits in rows the software is already learning, 17% in rows that change shape rather than disappear, and 24% in rows it is nowhere near. That is the position, measured across 146 scored tasks. It is not a forecast about you.

What you have that the software does not is building and maintaining valuable relationships with clients to enhance business partnerships, plus the years of knowing when something looks wrong before you can say why. That is the raw material for everything below.

This week: one thing

Sit on the machine's side of the desk. Pick one real piece of reports you would normally do yourself, let whatever software you already have take the first pass at it, and then go through what it produced and write down every single thing it got wrong. One evening this week. Do not fix anything yet. Just catch it.

What you end up holding: a written list of the machine’s mistakes, in your handwriting
How long it takes: an evening, or an hour if you pick one job rather than one client

If you can’t run software on your employer’s or your clients’ data: Do the same hunt on paper. Take one printed piece of reports, work through it the way you always do, and mark every point where you made a call rather than followed a rule. Same evening, same list, nothing to log into and nobody to ask permission from. That list is the same artifact: it is the judgment written down.

Over the next 90 days

Change one sentence about what you do. Not on a CV. Out loud, to whoever pays you. From “my job is writing reports to summarise market research findings” to “I check what the software does and tell you what it means.” Your error list from this week is what makes that sentence true instead of a claim, so use it: show it once, to one person, inside the next ninety days. Same skills, priced as judgment rather than as typing.

Over the next 12 months

Walk toward the end of this job that answers for things, and get it recognised. Pick the one part of building and maintaining valuable relationships with clients to enhance business partnerships you are already best at, and spend the year making it formal: a qualification, a named responsibility, a specialism people ask for by name. Price it honestly: that is evenings, it is months rather than weeks, and the seats are competitive because everyone in your position is looking at the same door. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest UK occupations to advertising and marketing associate professionals (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was advertising accounts managers and creative directors: only about 6% of its durable work is work you already do. I am not going to pretend that is comfortable news: 58% of your own task list is already in the top exposure band. But the answer on this evidence is not a sideways jump into a job with the same problem. It is to walk toward the end of this one that answers for things. “conduct fieldwork to collect data for research” is the part that stays with a person, and spending a year getting formally recognised for it beats a standing start somewhere else.

How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

Advertising accounts managers and creative directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “negotiate with media sales companies for the best rates and spaces in advertising”. Across the whole of both lists that adds up to about 6% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 6% of the durable side of that job. That is a different job, not a next step.
Look at that job’s page anyway →
Sales accounts and business development managers
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “build a relationship of trust and respect with clients”. Across the whole of both lists that adds up to about 5% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 5% of the durable side of that job. That is a different job, not a next step.
Look at that job’s page anyway →
Directors in consultancy services
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “negotiate with media sales companies for the best rates and spaces in advertising”. Across the whole of both lists that adds up to about 3% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 3% of the durable side of that job. That is a different job, not a next step. This release publishes no median pay for that job, so I cannot show you what the move costs or pays. I do not recommend a move I cannot price.
Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 58% of its task weight, across 146 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
“It’s too late for me to become something else”
You are not starting from zero, and the page shows why: building and maintaining valuable relationships with clients to enhance business partnerships is work the software cannot do and you already do it. The move above is a repricing of what you know, not a new career. Nobody who has just left college has that.
“I should learn to code”
Almost certainly not. The value in your job is moving toward checking, deciding and answering for the output, not toward writing the software. A weekend of Python will not change your position; the error list from this week will.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

You are reading the United Kingdom figures

The United States splits this work across more than one official group, of which Fundraising Managers is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United States page →partial match

The other groups this work is counted across:

In US official statistics this job is counted as Fundraising Managers, Fundraisers, Market Research Analysts and Marketing Specialists and Writers and Authors. Pay is shown separately for each of those groups (medians cannot be averaged together), while the task list and the scores on this page are for this group only.

Your route through this

Two honest options, and no deadline on either

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

In England:
National Careers Service
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
- Discover your skills and careers (the skills assessment)
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Skills Bootcamps
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
- Skills Bootcamps - what they are and who can do them (DfE, Skills for Careers)
- Skills Bootcamps - JobHelp (DWP)
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
- Skills Development Scotland
In Wales:
Careers Wales
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded

A nearby route

There's no Space built for marketing and advertising associate professionals yet.

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

The closest match is The AI Authority, a community for non-technical managers and domain experts turning one-off AI prompts into workflows a team can trust. It overlaps with the part of your job that is growing: turning ad-hoc AI use into reviewable workflows. It is not a marketing Space. If that overlap isn't you, the free route below covers the same ground.

Try The AI Authority free →

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

After the trial it is a paid community, and you get identical data either way. If the overlap above is not your job, the moves above cost nothing and stand on their own.

Noted, and thank you. We’ll email you if a Space for marketing and advertising associate professionals launches. Nothing else.

That did not look like an email address, so nothing was saved. Have another go below.

We could not save that. The fault is ours, not yours, and your address was not stored. Please try again later.

No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Advertising and marketing associate professionals?: Not as a job, but it is already doing parts of the work. Across the 146 official task statements scored for Advertising and marketing associate professionals (United Kingdom, SOC 3554), 58% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 61 out of 100 (range 56–67, band: high). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Advertising and marketing associate professionals” can AI already do?: The highest-scoring tasks in release 2026-q4.1 are: “Analyse data to optimise marketing strategies” (93/100, very high); “Assess the effectiveness of campaigns to inform future ones” (93/100, very high); “Identify target audiences and analyse their characteristics, behaviour and media habits” (93/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Advertising and marketing associate professionals” stay human?: About 24% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Conduct ethnographic research by observing people in their homes and other environments” (0/100, minimal); “Attend community events to promote organisational goals or solicit donations” (0/100, minimal); “Organise door-to-door collections of donated goods and money” (5/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Advertising and marketing associate professionals” do about AI?: Start from the ledger rather than the headline: 58% of this job's weighted core work is exposed, and roughly 24% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Advertising and marketing associate professionals calculated?: Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 146 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

About the data on this page

Provisional, because the ONS revises this figure in the autumn.
This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
22 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Task statements: gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
Task weights: gaisi-index (relatedness)
Scores: Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
Pay and employment: ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

How we score a job Download this release Look up another job

Using these figures?

Cite this

Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.

Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published 2026-08-05. Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.