Will AI replace Sales accounts and business development managers?

Not as a job, but it is already doing parts of the work. Across the 126 official task statements scored for Sales accounts and business development managers (United Kingdom, SOC 3556), 45% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 51 out of 100 (range 46–57, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.

What should someone working in “Sales accounts and business development managers” do about AI?

Start from the ledger rather than the headline: 45% of this job's weighted core work is exposed, and roughly 34% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.

How is the AI exposure score for Sales accounts and business development managers calculated?

Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 126 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

UK dataswitch to US

Sales accounts and business development managers

conducting research on consumer opinions and marketing strategies, collaborating with marketing firms to distribute products and implementing strategies to meet or exceed specified profit targets. If that's your week, this page is about your job.

The honest answer

This job is splitting in two: monitoring customer preferences to determine focus of sales efforts is work AI now does quickly and cheaply, and distributing promotional materials at meetings is work it can't touch.

Your move: what you can actually do about this ↓

Where the work sits, by task weight

shifting to AI: 45%
changing shape: 21%
staying human: 34%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 51 out of 100 (46–57 allowing for uncertainty): partial exposure, across 126 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for sales accounts and business development managers is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Which half fills your week decides your exposure. Moving toward the second half is a real, doable plan.

Your week, as this page understands it

Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies. The job title says “sales accounts” or “business development managers”: officially one job, two names. The real job is the part underneath: distributing promotional materials at meetings. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But sales accounts and business development managers is not one task. It is 126 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is distributing promotional materials at meetings, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI: 45%
changing shape: 21%
staying human: 34%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

How we know this

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

11 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Shifting to AI

60 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

Monitoring customer preferences to determine focus of sales efforts
This is reading one thing and writing another: customer preferences in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/02, 3556/03
Source: “Monitor customer preferences to determine focus of sales efforts.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting patterns in customer preferences is data analysis.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing product sales and costs to ensure profitability
This is reading one thing and writing another: product sales in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/02, 3556/03
Source: “Analyse product sales and costs to ensure profitability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Margin analysis from sales and cost data is straightforward number work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Determining price schedules and discount rates
This is reading one thing and writing another: price schedules in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/02, 3556/03
Source: “Determine price schedules and discount rates.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Price schedules and discounts follow from costs and market data, which software analyses well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing budgets for financial planning
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/02, 3556/03
Source: “Prepare budgets for financial planning.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget preparation from known figures is routine numerical work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

Changing shape

26 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

Listening to and resolving customer complaints regarding services
The software now makes the first pass at and resolving customer complaints regarding services, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3556/02, 3556/03
Source: “Listen to and resolve customer complaints regarding services, products, or personnel.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Automated service handles most complaints well, though an upset customer often wants a person to take it seriously.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Approving expenditures to manage financial resources
The software now makes the first pass at expenditures, but someone has to be answerable for the result, and it cannot be the software. So the job becomes checking and deciding rather than producing.
importance 70 · 3556/02, 3556/03
Source: “Approve expenditures to manage financial resources.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; someone qualified has to answer for it.
The rating behind it: Approving spend is an act of delegated authority that a named person has to take.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 2/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing marketing potential of new and existing shop locations
The software now makes the first pass at potential of new and existing shop locations, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 65 · 3556/02, 3556/03
Source: “Assess marketing potential of new and existing shop locations, considering statistics and expenditures.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Statistics support the analysis well, though judging a shop location usually includes seeing it.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

Staying human

40 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

Distributing promotional materials at meetings
This work happens in the physical world: promotional materials, in a real place. Software cannot follow it there.
importance 70 · 3556/01, 3556/02, 3556/03
Source: “Distribute promotional materials at meetings, conferences, or trade shows.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Handing out materials at meetings and trade shows needs someone there.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Discussing contracts, selection of advertising media or products to be advertised with department heads or staff
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 75 · 3556/01, 3556/02, 3556/03
Source: “Discuss contracts, selection of advertising media, or products to be advertised with department heads or staff.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The work is a live discussion where people weigh contract and media options together.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Promoting the sale of company products in collaboration with sales teams
The value here is that a specific person handles the sale of company products and stands behind it. That is earned, not computed.
importance 85 · 3556/02, 3556/03
Source: “Promote the sale of company products in collaboration with sales teams.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Promotion is done alongside colleagues and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.

Show the other 116 tasks

Creating product listings that appeal to customers
shifting to AI
This is reading one thing and writing another: product listings in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/02
Source: “Create product listings that appeal to customers.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing listing copy is something software produces to a standard most would publish with light edits.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Drafting sales or service contracts for products or services
shifting to AI
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/03
Source: “Draft sales or service contracts for products or services.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Standard sales contracts are built from templates and clause libraries, which software drafts to a good standard for legal review.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Compiling budget data based on estimated revenues
shifting to AI
This is reading one thing and writing another: budget data in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/03
Source: “Compile budget data based on estimated revenues, expenses, and previous budgets.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling budget figures together from past results and forecasts is spreadsheet work that software does quickly and accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing and proofreading marketing copy for both online and printing campaigns
shifting to AI
This is reading one thing and writing another: copy in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/03
Source: “Write and proofread marketing copy for both online and print campaigns.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Drafting and proofreading campaign copy is something software does to a publishable standard with light checking.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Researching competitors in the technology sector
shifting to AI
This is reading one thing and writing another: competitors in, a record out. That is the shape today's tools are built for.
importance 55 · 3556/02
Source: “Research competitors in the technology sector.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Competitor information is largely public, and summarising it is quick desk research.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Reviewing sales and service accounting and record-keeping
shifting to AI
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/02, 3556/03
Source: “Review sales and service accounting and record-keeping.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking sales and service records for accuracy is exactly what accounting software already does.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Determining charges for services
shifting to AI
This is reading one thing and writing another: charges in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/03
Source: “Determine charges for services requested.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Working out charges from a rate card is a routine calculation.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing and checking budgets
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/03
Source: “Prepare and check budgets.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Preparing and checking budgets is routine numerical work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Costing supplies needed for sales projects
shifting to AI
This is reading one thing and writing another: supplies in, a record out. That is the shape today's tools are built for.
importance 65 · 3556/03
Source: “Cost supplies needed for sales projects.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Costing supplies from price lists is a routine calculation.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Keeping records of all goods
shifting to AI
This is reading one thing and writing another: records of all goods in, a record out. That is the shape today's tools are built for.
importance 50 · 3556/03
Source: “Keep records of all goods despatched, received, and stored.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Records of goods despatched, received and stored are routine data work already handled by stock systems.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Informing customers about prices and availability
shifting to AI
This is reading one thing and writing another: customers in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/03
Source: “Inform customers about prices and availability.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Price and stock questions are answered instantly from systems already holding the data.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Maintaining customer records to manage client relationships
shifting to AI
This is reading one thing and writing another: customer records in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/03
Source: “Maintain customer records to manage client relationships.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping customer records up to date is routine data work, much of it captured automatically.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Informing customers of service contracts and warranties for purchased products
shifting to AI
This is reading one thing and writing another: customers of service contracts in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/03
Source: “Inform customers of service contracts and warranties for purchased products.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Service contract and warranty terms are documented and can be explained automatically.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Maintaining comprehensive information on projects and clients for sales purposes
shifting to AI
This is reading one thing and writing another: comprehensive information in, a record out. That is the shape today's tools are built for.
importance 65 · 3556/03
Source: “Maintain comprehensive information on projects and clients for sales purposes.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping project and client information current is routine record work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Conducting research on consumer opinions and marketing strategies
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 90 · 3556/01
Source: “Conduct research on consumer opinions and marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising research on consumer opinion and strategy is desk work software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing business developments and monitoring market trends
shifting to AI
This is reading one thing and writing another: business developments in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/01
Source: “Analyse business developments and monitor market trends.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking and summarising market information is desk research that software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying target audiences
shifting to AI
This is reading one thing and writing another: target audiences in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/01
Source: “Identify target audiences for products, services, or technologies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Segmenting audiences from available data is analysis software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring and analysing sales promotion results to determine cost effectiveness of promotion campaigns
shifting to AI
This is reading one thing and writing another: sales promotion results in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/01
Source: “Monitor and analyse sales promotion results to determine cost effectiveness of promotion campaigns.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Working out whether a promotion paid for itself is straightforward analysis of figures already held.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating written documents and presentations for marketing plans and campaigns
shifting to AI
This is reading one thing and writing another: written documents in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/01
Source: “Create written documents and presentations for marketing plans and campaigns.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing and building the deck is quick for software, though the plan itself needs the business's own thinking.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring programme budgets, expenses and campaign response rates to evaluate each campaign based on objectives and industry norms
shifting to AI
This is reading one thing and writing another: programme budgets, expenses and campaign response rates in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/01
Source: “Monitor programme budgets, expenses, and campaign response rates to evaluate each campaign based on objectives and industry norms.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking spend against response rates is straightforward analysis of recorded figures.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Devising methods for collecting data through surveys
shifting to AI
This is reading one thing and writing another: methods in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/01
Source: “Devise methods for collecting data through surveys, opinion polls, or questionnaires.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Survey and questionnaire design is well documented and drafts easily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Editing scripts, audio, video and other promotional material to ensure specification compliance
shifting to AI
This is reading one thing and writing another: scripts, audio, video and other promotional material in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/01
Source: “Edit scripts, audio, video, and other promotional material to ensure specification compliance.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking scripts and media against a specification is systematic work software supports well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring performance against agreed sales targets
shifting to AI
This is reading one thing and writing another: performance against agreed sales targets in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/01
Source: “Monitor performance against agreed sales targets.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking performance against agreed targets is standard reporting from sales systems.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying contacts for promotional campaigns and industry programmes
shifting to AI
This is reading one thing and writing another: contacts in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/01
Source: “Identify contacts for promotional campaigns and industry programmes.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Building contact lists from directories and industry sources is research software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Inspecting layouts and advertising copy for adherence to specifications
shifting to AI
This is reading one thing and writing another: layouts in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/01
Source: “Inspect layouts and advertising copy for adherence to specifications.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking layouts and copy against a specification is systematic and largely automatable.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing illustrations to design presentations for products or services
shifting to AI
This is reading one thing and writing another: illustrations in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/01
Source: “Review illustrations to design presentations for products or services.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Assembling and reviewing illustrations for a presentation is well-supported desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Submitting estimates for programme costs as part of campaign plan development
shifting to AI
This is reading one thing and writing another: estimates in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/01
Source: “Submit estimates for programme costs as part of campaign plan development.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Cost estimates follow from known rates and the campaign plan.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Forecasting sales targets
shifting to AI
This is reading one thing and writing another: sales targets in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/02
Source: “Forecast sales targets.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Forecasting from pipeline and historical data is standard analysis.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying potential new customers through organisational research
shifting to AI
This is reading one thing and writing another: potential new customers in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/02
Source: “Identify potential new customers through organisational research.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Finding prospects from available business information is research software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Setting competitive prices for products based on market analysis and cost evaluation
shifting to AI
This is reading one thing and writing another: competitive prices in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/02
Source: “Set competitive prices for products based on market analysis and cost evaluation.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Comparing market prices against costs is analysis software performs well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating presentations to communicate findings to clients
shifting to AI
This is reading one thing and writing another: presentations in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/02
Source: “Create presentations to communicate findings to clients.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Turning findings into a clear client deck is well within what software produces.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying new methods for sales campaigns
shifting to AI
This is reading one thing and writing another: new methods in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/02
Source: “Identify new methods for sales campaigns.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Generating and comparing campaign approaches is something software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing management reports on sales performance for strategic planning
shifting to AI
This is reading one thing and writing another: management reports in, a record out. That is the shape today's tools are built for.
importance 75 · 3556/02
Source: “Write management reports on sales performance for strategic planning.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reports draft readily from sales data, with the reader's context added by a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing detailed reports to communicate business performance metrics
shifting to AI
This is reading one thing and writing another: detailed reports in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/02
Source: “Prepare detailed reports to communicate business performance metrics.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Performance reports come readily from data the business already records.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing the financial aspects of product development
shifting to AI
This is reading one thing and writing another: the financial aspects of product development in, a record out. That is the shape today's tools are built for.
importance 60 · 3556/02
Source: “Assess the financial aspects of product development including budgets and expenditures.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget and expenditure analysis for product development is routine numerical desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Looking at web traffic to measure promotion success or make improvements
shifting to AI
This is reading one thing and writing another: web traffic in, a record out. That is the shape today's tools are built for.
importance 60 · 3556/02
Source: “Look at web traffic to measure promotion success or make improvements.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading web analytics and suggesting improvements is well-supported data work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching customer responses to adverts
shifting to AI
This is reading one thing and writing another: customer responses in, a record out. That is the shape today's tools are built for.
importance 60 · 3556/02
Source: “Research customer responses to adverts.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Collecting and analysing responses to adverts is standard research work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing business cases for environmental marketing strategies
shifting to AI
This is reading one thing and writing another: business cases in, a record out. That is the shape today's tools are built for.
importance 50 · 3556/02
Source: “Develop business cases for environmental marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Business cases draft well from documented costs, benefits and evidence.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Recommending modifications to products and packaging to enhance environmental sustainability
shifting to AI
This is reading one thing and writing another: modifications in, a record out. That is the shape today's tools are built for.
importance 50 · 3556/02
Source: “Recommend modifications to products and packaging to enhance environmental sustainability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sustainability options and trade-offs are well documented, so recommendations draft readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing technical presentations that explain products or services to customers and prospective customers
shifting to AI
This is reading one thing and writing another: technical presentations in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/03
Source: “Prepare technical presentations that explain products or services to customers and prospective customers.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Building a clear technical deck from product information is well-supported desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Generating status reports on promotional activities
shifting to AI
This is reading one thing and writing another: status reports in, a record out. That is the shape today's tools are built for.
importance 65 · 3556/03
Source: “Generate status reports on promotional activities.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Status reports come together quickly, though some detail lives in people's heads.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Performing administrative tasks relevant to the job role
shifting to AI
This is reading one thing and writing another: this work in, a record out. That is the shape today's tools are built for.
importance 60 · 3556/03
Source: “Perform administrative tasks relevant to the job role.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: General office administration is screen-based, documented work software supports strongly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reporting back details of discussions for record-keeping
shifting to AI
This is reading one thing and writing another: details of discussions in, a record out. That is the shape today's tools are built for.
importance 60 · 3556/03
Source: “Report back details of discussions for record-keeping.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing up what was discussed is close to what software already does with meeting notes.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Supporting the preparation of client presentations
shifting to AI
This is reading one thing and writing another: the preparation of client presentations in, a record out. That is the shape today's tools are built for.
importance 60 · 3556/03
Source: “Support the preparation of client presentations.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Assembling and polishing a client deck is well-supported desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing social media campaigns to enhance engagement and brand awareness
shifting to AI
This is reading one thing and writing another: social media campaigns in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/02
Source: “Manage social media campaigns to enhance engagement and brand awareness.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (66–74 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social content and scheduling are among the tasks software does most readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Developing creative ideas for promotional marketing campaigns
shifting to AI
It is the same call made over and over on creative ideas, with a right answer to check it against. That is what a model is trained on.
importance 70 · 3556/03
Source: “Develop creative ideas for promotional marketing campaigns.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Ideas come quickly, but genuinely fresh creative work still relies on people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Reading related publications to learn about environmental regulations and industry developments
shifting to AI
It is the same call made over and over on related publications, with a right answer to check it against. That is what a model is trained on.
importance 50 · 3556/03
Source: “Read related publications to learn about environmental regulations and industry developments.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: The material is public and easily summarised, though staying current is the person's own responsibility.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Evaluating marketing effectiveness for the organisation or clients
shifting to AI
This is reading one thing and writing another: effectiveness in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/01
Source: “Evaluate marketing effectiveness for the organisation or clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring what worked is data analysis, though the conclusions get discussed with clients or colleagues.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing budgets for campaigns, including preparing client costings
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/01
Source: “Manage budgets for campaigns, including preparing client costings.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Costings and budget tracking are routine calculations, though clients discuss them with a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Arranging meetings for sales representatives with potential customers
shifting to AI
This is reading one thing and writing another: meetings in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/01
Source: “Arrange meetings for sales representatives with potential customers.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Booking and confirming customer meetings is routine scheduling and outreach.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Publicising the service to increase visibility
shifting to AI
This is reading one thing and writing another: the service in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/01
Source: “Publicise the service to increase visibility.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Publicity material drafts easily, though placing it well benefits from knowing the audience.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Analysing customer needs to inform sales strategies and customer requirements
shifting to AI
This is reading one thing and writing another: customer needs in, a record out. That is the shape today's tools are built for.
importance 85 · 3556/02
Source: “Analyse customer needs to inform sales strategies and customer requirements.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Needs analysis from records and conversations is well-supported analytical work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing proposals and pricing strategies based on identified needs
shifting to AI
This is reading one thing and writing another: proposals in, a record out. That is the shape today's tools are built for.
importance 80 · 3556/02
Source: “Develop proposals and pricing strategies based on identified needs.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Proposals draft quickly, though pricing decisions get discussed with the customer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Answering customers' queries about services
shifting to AI
This is reading one thing and writing another: customers' queries in, a record out. That is the shape today's tools are built for.
importance 90 · 3556/03
Source: “Answer customers' queries about services.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Most service questions have documented answers that can be given automatically.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Evaluating and selecting providers of services according to customer requirements
shifting to AI
This is reading one thing and writing another: providers of services in, a record out. That is the shape today's tools are built for.
importance 70 · 3556/03
Source: “Evaluate and select providers of services according to customer requirements.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Comparing providers against customer requirements is structured analysis, with the final choice discussed.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Reporting specific account-related updates to the account manager
shifting to AI
This is reading one thing and writing another: specific account-related updates in, a record out. That is the shape today's tools are built for.
importance 55 · 3556/03
Source: “Report specific account-related updates to the account manager.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Account updates are straightforward to write up from records.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing marketing strategies to enhance brand visibility and increase market share
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 90 · 3556/01
Source: “Develop marketing strategies to enhance brand visibility and increase market share.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Drafts come easily, but a strategy that fits this business needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing product-marketing strategies to drive business expansion and revenue growth
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3556/02
Source: “Develop product-marketing strategies to drive business expansion and revenue growth.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Drafts come easily, though the strategic choices need the business's own judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating and distributing marketing materials for new products targeting the public
changing shape
The software now makes the first pass at materials, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3556/01
Source: “Create and distribute marketing materials for new products targeting the public.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (52–60 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Materials can be drafted and published digitally, though print and events still need people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Explaining credit terms to customers
changing shape
The software now makes the first pass at credit terms, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3556/03
Source: “Explain credit terms to customers.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Credit terms are documented and explain easily, though this is a regulated area where an accountable person matters.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Communicating with suppliers and clients to manage sales accounts
changing shape
The software now makes the first pass at suppliers, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 3556/03
Source: “Communicate with suppliers and clients to manage sales accounts.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (49–57 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Routine account correspondence drafts easily, though the relationships sit with a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Highlighting product features
changing shape
The software now makes the first pass at product features, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3556/03
Source: “Highlight product features, based on analyses of customers' needs and on technical knowledge of product capabilities and limitations.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (49–57 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Tailored pitches draft well, though delivering them convincingly is a conversation.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Discussing with customers to determine details of equipment problems
changing shape
The software now makes the first pass at customers, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 50 · 3556/03
Source: “Discuss with customers to determine details of equipment problems.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (49–57 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Working out a fault from a description is well-supported, though the conversation matters to the customer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing and implementing marketing strategies to promote the business in new or niche markets
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3556/01
Source: “Develop and implement marketing strategies to promote the business in new or niche markets.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans can be drafted, but choosing and entering a new market needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning and coordinating advertising campaigns and sales promotions
changing shape
The software now makes the first pass at campaigns, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3556/01
Source: “Plan and coordinate advertising campaigns and sales promotions.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans draft easily, but coordinating a live campaign means working with several teams.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Coordinating marketing activities to support business growth and client acquisition
changing shape
The software now makes the first pass at activities, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 90 · 3556/02
Source: “Coordinate marketing activities to support business growth and client acquisition.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans and materials draft easily, though coordinating the work involves colleagues.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Identifying prospective customers using business directories
changing shape
The software now makes the first pass at prospective customers, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3556/03
Source: “Identify prospective customers using business directories, leads from existing clients, participation in organisations, or trade show or conference attendance.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Directory and referral research is quick desk work, though trade shows mean attending.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Formulating plans to extend business with established accounts
changing shape
The software now makes the first pass at plans, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 3556/01
Source: “Formulate plans to extend business with established accounts.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Plans can be drafted, but they rest on what the account manager knows about the client.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Identifying customer requirements to tailor business strategies
changing shape
The software now makes the first pass at customer requirements, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3556/02
Source: “Identify customer requirements to tailor business strategies.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Customer requirements often emerge in conversation with the customer.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Consulting with other department personnel to identify required goods and services
changing shape
The software now makes the first pass at other department personnel, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3556/02, 3556/03
Source: “Consult with other department personnel to identify required goods and services.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Requirements are usually settled by talking to the people who need the goods.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Collaborating with developers and managers to clarify technical issues
changing shape
The software now makes the first pass at developers, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 55 · 3556/02
Source: “Collaborate with developers and managers to clarify technical issues.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Clarifying technical issues happens through discussion between the people involved.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Supervising stock management and cash receipt reconciliation
changing shape
The software now makes the first pass at stock management, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 55 · 3556/03
Source: “Supervise stock management and cash receipt reconciliation.” (UK task statement)
How this row was scored
Exposure score: 42 out of 100 (35–49 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: The reconciliation is routine, though supervising the people and the stock involves being present.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Coordinating with digital advertising agencies to manage paid media campaigns
changing shape
The software now makes the first pass at digital advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 85 · 3556/01
Source: “Coordinate with digital advertising agencies to manage paid media campaigns.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefs and reporting can be drafted, but managing an agency relationship is a working partnership.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating the production of adverts or promotions with production teams
changing shape
The software now makes the first pass at the production of adverts, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 3556/01
Source: “Coordinate the production of adverts or promotions with production teams.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefs and schedules can be drafted, though production is a hands-on collaboration.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Setting clear and measurable objectives for the team
changing shape
The software now makes the first pass at clear, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3556/01
Source: “Set clear and measurable objectives for the team.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Objectives can be drafted, but agreeing them with a team is a management conversation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with customers, company officials, sales departments and advertising agencies to tailor promotional material
changing shape
The software now makes the first pass at customers, company officials, sales departments and advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3556/01
Source: “Work with customers, company officials, sales departments, and advertising agencies to tailor promotional material.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Drafting is quick, though tailoring material happens through discussion with several parties.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Providing training to sales team members
changing shape
The software now makes the first pass at sales team members, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3556/02
Source: “Provide training to sales team members.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Training material is easy to produce, though sales coaching works best in person.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Overseeing clerical staff in updating information on tariffs
changing shape
The software now makes the first pass at clerical staff, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 50 · 3556/02, 3556/03
Source: “Oversee clerical staff in updating information on tariffs, licences, and restrictions.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The tariff and licence updates are routine, but overseeing the staff doing them is a management task.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Briefing media, creative and researching staff in collaboration with the account manager
changing shape
The software now makes the first pass at media, creative and researching staff, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 55 · 3556/03
Source: “Brief media, creative, and research staff in collaboration with the account manager.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefs draft easily, though briefing colleagues properly is a working conversation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating activities of sales, graphic arts and media departments
staying human
The value here is that a specific person handles activities of sales, graphic arts and media departments and stands behind it. That is earned, not computed.
importance 75 · 3556/01
Source: “Coordinate activities of sales, graphic arts, and media departments.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Coordinating sales, design and media teams is mostly about people agreeing priorities together.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Negotiating with media sales companies for the best rates and spaces in advertising
staying human
The value here is that a specific person handles media sales companies and stands behind it. That is earned, not computed.
importance 75 · 3556/01
Source: “Negotiate with media sales companies for the best rates and spaces in advertising.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Negotiating rates and space turns on live give-and-take with the other side.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Coordinating activities of finance and researching departments
staying human
The value here is that a specific person handles activities of finance and stands behind it. That is earned, not computed.
importance 70 · 3556/01
Source: “Coordinate activities of finance and research departments.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Coordination between finance and research happens through people agreeing priorities.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Collaborating with marketing firms to distribute products
staying human
The value here is that a specific person handles marketing firms and stands behind it. That is earned, not computed.
importance 80 · 3556/02
Source: “Collaborate with marketing firms to distribute products.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Working with a distribution partner is a relationship between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing performance evaluations to control sales and service programmes
staying human
The value here is that a specific person handles performance evaluations and stands behind it. That is earned, not computed.
importance 70 · 3556/02, 3556/03
Source: “Direct performance evaluations to control sales and service programmes.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Evaluating people's performance depends on a manager's relationship with them.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Guiding dealers and distributors on implementing policies and procedures to enhance business efficiency
staying human
The value here is that a specific person handles dealers and stands behind it. That is earned, not computed.
importance 70 · 3556/02, 3556/03
Source: “Guide dealers and distributors on implementing policies and procedures to enhance business efficiency.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Guidance drafts easily, but getting dealers to adopt it is relationship work.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Making telesales and marketing research calls to new and existing customers
staying human
The value here is that a specific person handles telesales and stands behind it. That is earned, not computed.
importance 70 · 3556/02
Source: “Make telesales and market research calls to new and existing customers.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: These are live calls where the response depends on the person making them.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Overseeing sales of manufactured products
staying human
The value here is that a specific person handles sales of manufactured products and stands behind it. That is earned, not computed.
importance 70 · 3556/02, 3556/03
Source: “Oversee sales of manufactured products.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Overseeing sales means directing people and responding to what they report.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Contacting new or existing customers to discuss how specific products or services can meet their needs
staying human
The value here is that a specific person handles new or existing customers and stands behind it. That is earned, not computed.
importance 85 · 3556/03
Source: “Contact new or existing customers to discuss how specific products or services can meet their needs.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: This is a consultative conversation that depends on the person having it.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Developing strategies to promote business with company officials
staying human
The value here is that a specific person handles strategies and stands behind it. That is earned, not computed.
importance 75 · 3556/03
Source: “Develop strategies to promote business with company officials.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Winning support from company officials depends on relationships.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Negotiating purchases and sales to meet sales targets
staying human
The value here is that a specific person handles purchases and stands behind it. That is earned, not computed.
importance 85 · 3556/03
Source: “Negotiate purchases and sales to meet sales targets.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (24–32 allowing for uncertainty): low exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Negotiating purchases and sales depends on trust and live give-and-take.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Arranging meetings at customers' premises through cold calling
staying human
The value here is that a specific person handles meetings and stands behind it. That is earned, not computed.
importance 75 · 3556/02
Source: “Arrange meetings at customers' premises through cold calling.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Cold calling is a live conversation where getting a yes depends on the caller.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Stimulating interest in leasing programmes at franchised dealers
staying human
The value here is that a specific person handles interest and stands behind it. That is earned, not computed.
importance 50 · 3556/02, 3556/03
Source: “Stimulate interest in leasing programmes at franchised dealers.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting franchised dealers interested depends on persuasion in person.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Attending meetings to share ideas in brainstorming sessions
staying human
The value here is that a specific person handles meetings and stands behind it. That is earned, not computed.
importance 60 · 3556/03
Source: “Attend meetings to share ideas in brainstorming sessions.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Brainstorming works through people building on each other live.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Negotiating contracts with customers and suppliers to expand business opportunities
staying human
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 90 · 3556/02
Source: “Negotiate contracts with customers and suppliers to expand business opportunities.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (20–28 allowing for uncertainty): low exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Contract terms can be drafted, but negotiating them depends on trust and live bargaining.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Negotiating contracts with customers and suppliers to achieve sales objectives
staying human
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 90 · 3556/03
Source: “Negotiate contracts with customers and suppliers to achieve sales objectives.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (20–28 allowing for uncertainty): low exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Negotiating contract terms depends on trust and live bargaining between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Implementing strategies to meet or exceed specified profit targets
staying human
The value here is that a specific person handles strategies and stands behind it. That is earned, not computed.
importance 80 · 3556/02
Source: “Implement strategies to meet or exceed specified profit targets.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (16–30 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Carrying a profit plan through a business depends on people acting on it.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Transacting business as an agent for advertising accounts
staying human
The value here is that a specific person handles business and stands behind it. That is earned, not computed.
importance 70 · 3556/01
Source: “Transact business as an agent for advertising accounts.” (UK task statement)
How this row was scored
Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Acting for a client carries responsibility and depends on their confidence in the agent.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Managing and motivating teams to increase sales
staying human
The value here is that a specific person handles teams and stands behind it. That is earned, not computed.
importance 75 · 3556/01
Source: “Manage and motivate teams to increase sales.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Motivating a sales team depends on trust built with those people.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Providing presentation support during new product and service introductions to field staff and customers
staying human
This work happens in the physical world: presentation support during new product, in a real place. Software cannot follow it there.
importance 75 · 3556/01
Source: “Provide presentation support during new product and service introductions to field staff and customers.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Supporting a live introduction means being present with field staff and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Building and communicating with a diverse coalition to secure support for campaign goals
staying human
The value here is that a specific person handles a diverse coalition and stands behind it. That is earned, not computed.
importance 70 · 3556/01
Source: “Build and communicate with a diverse coalition to secure support for campaign goals.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Building support across a coalition depends on relationships held by a person.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Directing the mobilisation of a campaign team to advance goals
staying human
The value here is that a specific person handles the mobilisation of a campaign team and stands behind it. That is earned, not computed.
importance 70 · 3556/01
Source: “Direct the mobilisation of a campaign team to advance goals.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Mobilising a campaign team depends on leadership people respond to.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Coordinating promotional activities or trade shows to market products or services
staying human
This work happens in the physical world: promotional activities, in a real place. Software cannot follow it there.
importance 85 · 3556/02
Source: “Coordinate promotional activities or trade shows to market products or services.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Planning is desk work, but running a stand or trade show means being at the event.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing the hiring, training and performance evaluations of marketing or sales staff
staying human
The value here is that a specific person handles the hiring and stands behind it. That is earned, not computed.
importance 65 · 3556/02
Source: “Direct the hiring, training, and performance evaluations of marketing or sales staff.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Hiring and developing people depends on judgement built face to face.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Recruiting and training new staff to support business growth
staying human
The value here is that a specific person handles new staff and stands behind it. That is earned, not computed.
importance 65 · 3556/02
Source: “Recruit and train new staff to support business growth.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Choosing and developing colleagues rests on human judgement and relationships.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Directing employees in sales and specific service tasks
staying human
The value here is that a specific person handles employees and stands behind it. That is earned, not computed.
importance 65 · 3556/03
Source: “Direct employees in sales and specific service tasks.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Directing staff day to day depends on the manager's standing with them.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Recruiting and training new staff to support account management
staying human
The value here is that a specific person handles new staff and stands behind it. That is earned, not computed.
importance 65 · 3556/03
Source: “Recruit and train new staff to support account management.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Choosing and developing account management colleagues rests on human judgement and relationships.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Directing and coordinating product research and development
staying human
The value here is that a specific person handles product research and stands behind it. That is earned, not computed.
importance 80 · 3556/01
Source: “Direct and coordinate product research and development.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Steering research and development means guiding people and choices inside the business.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Managing and overseeing the organisation's foreign sales and service outlets to maximise international market presence
staying human
The value here is that a specific person handles the organisation's foreign sales and stands behind it. That is earned, not computed.
importance 65 · 3556/02, 3556/03
Source: “Manage and oversee the organisation's foreign sales and service outlets to maximise international market presence.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Running overseas outlets depends on managing people in other places.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Attending conferences and seminars for professional development
staying human
This work happens in the physical world: conferences, in a real place. Software cannot follow it there.
importance 50 · 3556/02
Source: “Attend conferences and seminars for professional development.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world.
The rating behind it: Attending in person is the point of it, even where sessions are also available online.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Examining merchandise to identify items
staying human
This work happens in the physical world: merchandise, in a real place. Software cannot follow it there.
importance 55 · 3556/03
Source: “Examine merchandise to identify items to be reordered or replenished.” (UK task statement)
How this row was scored
Exposure score: 14 out of 100 (7–21 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Reorder levels can be calculated, but looking over the merchandise means being there.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Achieving sales targets
staying human
The value here is that a specific person handles sales targets and stands behind it. That is earned, not computed.
importance 90 · 3556/02
Source: “Achieve sales targets.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Hitting targets depends on the customer relationships a salesperson holds.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Participating in product launches to enhance marketing strategies
staying human
This work happens in the physical world: product launches, in a real place. Software cannot follow it there.
importance 80 · 3556/01
Source: “Participate in product launches to enhance marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 11 out of 100 (4–18 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Taking part in a launch means being there with colleagues and customers.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Implementing sales strategies to encourage customer purchases
staying human
This work happens in the physical world: sales strategies, in a real place. Software cannot follow it there.
importance 90 · 3556/02
Source: “Implement sales strategies to encourage customer purchases.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Ideas are easy to generate, but persuading shoppers happens face to face in the store.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Building a relationship of trust and respect with clients
staying human
The value here is that a specific person handles a relationship of trust and stands behind it. That is earned, not computed.
importance 85 · 3556/02
Source: “Build a relationship of trust and respect with clients.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The relationship itself is the work, and it belongs to a person.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Building and maintaining valuable relationships with clients to enhance business partnerships
staying human
The value here is that a specific person handles valuable relationships and stands behind it. That is earned, not computed.
importance 85 · 3556/03
Source: “Build and maintain valuable relationships with clients to enhance business partnerships.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The client relationship is the work, and customers deal with a person.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Attending conferences and events related to a product or sector
staying human
This work happens in the physical world: conferences, in a real place. Software cannot follow it there.
importance 75 · 3556/01
Source: “Attending conferences and events related to a product or sector.” (UK task statement)
How this row was scored
Exposure score: 6 out of 100 (2–10 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: The value of a conference is in being there and meeting people.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.

What this job pays, and how many people do it

Median pay: £57,600a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
People doing this job: 356,300in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: customer preferences in, a record out. The rows above are exactly that shape: monitoring customer preferences to determine focus of sales efforts and analysing product sales and costs to ensure profitability. What it cannot do is be there in the room, and that is still where promotional materials get done. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

Your week is splitting in two, and which half fills it is the whole question. Monitoring customer preferences to determine focus of sales efforts is going; distributing promotional materials at meetings is not.

So, given all that: 45% of this job's task weight sits in rows the software is already learning, 21% in rows that change shape rather than disappear, and 34% in rows it is nowhere near. That is the position, measured across 126 scored tasks. It is not a forecast about you.

The occupation is an average and you are not, so the first job below is finding out where your own week actually sits.

This week: one thing

Print the task ledger above and put your own hours next to each row. Roughly, in pen, in one sitting. Then look at which group your hours actually pile up in. Twenty minutes, this week.

What you end up holding: your own week, on one page, sorted into what is shifting and what is not
How long it takes: about twenty minutes

If printing it isn’t practical: Read the rows off this page and write the same list on the back of an envelope. Same twenty minutes, same page, and it works just as well said out loud to someone who knows the job. The point is your hours next to the rows, not the paper it is on.

Over the next 90 days

Volunteer toward the durable end, visibly. Over the next ninety days put your hand up for the work in the bottom group (distributing promotional materials at meetings) and let people see you doing it. Not a new project: the same job, with your mix deliberately tilted. The point is that when the rota or the reorganisation comes, the version of you people picture is the one doing the part that stays.

Over the next 12 months

Claim a specialism at the durable end and let the other end go. Over a year, deliberately become the person who handles distributing promotional materials at meetings, and deliberately stop being the first choice for the rows in the top group. That trade costs something, because the exposed work is often the comfortable work. Decide it on purpose rather than by drift. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest UK occupations to sales accounts and business development managers (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was marketing, sales and advertising directors: only about 19% of its durable work is work you already do. Your own job splits about 45/55: that share of the list sits in the top exposure band and the rest does not. On this evidence the honest move is inside the job rather than out of it. Become the person who owns “develop marketing strategies to enhance brand visibility and increase market share”, and let the exposed end go.

How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

Marketing, sales and advertising directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “participate in product launches to enhance marketing strategies”. Across the whole of both lists that adds up to about 19% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 19% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on.
Look at that job’s page anyway →
Directors in consultancy services
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “participate in product launches to enhance marketing strategies”. Across the whole of both lists that adds up to about 14% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 14% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on. This release publishes no median pay for that job, so I cannot show you what the move costs or pays. I do not recommend a move I cannot price. And it is a narrow door: about 65,100 of those jobs against 356,300 of yours (ONS via Nomis), 18% as many seats.
Look at that job’s page anyway →
Advertising accounts managers and creative directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “participate in product launches to enhance marketing strategies”. Across the whole of both lists that adds up to about 13% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 13% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on. It is a pay cut, in those words: £48,977 against your £57,625, 15.0% less (ASHE Table 14.7a, 2025 provisional (both)). Retraining to earn less is a decision, not advice. And it is a narrow door: about 55,700 of those jobs against 356,300 of yours (ONS via Nomis), 16% as many seats.
Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 45% of its task weight, across 126 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
The whole-job doom story
Nothing on this page says this job ends. It says the mix inside it moves. Half the rows above are unchanged or changing shape, and the plan is about which half your week sits in. That is a very different problem, and a solvable one.
Panic-buying a course
Do the twenty-minute sorting exercise first. Most people who buy a course before they have done it buy the wrong one, and the free services listed below will tell you the same thing without charging for it.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

If you run a team doing this job

If you run a team doing this job, the conversation you owe them is the one on this page, and sooner than feels comfortable. Show them the ledger rather than a reassurance: the rows moving toward the software are monitoring customer preferences to determine focus of sales efforts, and the rows that are not are where you want your people visible. Ask each of them to do the this-week move and bring the list to your next one-to-one. It turns a rumour into a piece of work, and it tells you which parts of your team's week are actually at stake. And say the thing out loud that a team lead usually leaves unsaid: a shrinking team is your exposure too, so do the move yourself as well.

You are reading the United Kingdom figures

The United States splits this work across more than one official group, of which Marketing Managers is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United States page →partial match

The other groups this work is counted across:

Sales Managers

In US official statistics this job is counted as Marketing Managers and Sales Managers. Pay is shown separately for each of those groups (medians cannot be averaged together), while the task list and the scores on this page are for this group only.

Your route through this

Where to go next, and what it costs

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

In England:
National Careers Service
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
- Discover your skills and careers (the skills assessment)
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Skills Bootcamps
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
- Skills Bootcamps - what they are and who can do them (DfE, Skills for Careers)
- Skills Bootcamps - JobHelp (DWP)
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
- Skills Development Scotland
In Wales:
Careers Wales
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded

No Space for this job, but one for what is happening to it

Nothing Collab365 runs is built for sales accounts and business development managers, and we are not going to point you at the nearest one and call it a fit.

The working behind that

No sales Space exists. The generalist AI Space was considered and declined: the growing part of this job is the customer relationship, not workflow design.

There is one that is not about a job title at all. The AI Authority is about being the person who directs these tools at work rather than the person they get compared to. That is worth saying here, because 45% of the work on this page is already inside what they can do.

Try The AI Authority free →

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

The AI Authority is a general community about working with AI, not a course for sales accounts and business development managers. You do not need it to act on anything here: the moves above cost nothing and stand on their own. The data on this page is the same either way.

Noted, and thank you. We’ll email you if a Space for sales accounts and business development managers launches. Nothing else.

That did not look like an email address, so nothing was saved. Have another go below.

We could not save that. The fault is ours, not yours, and your address was not stored. Please try again later.

No Space for sales accounts and business development managers yet. Should there be one?

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

Collab365 launches new communities where the need is real. If one for sales accounts and business development managers existed, with researched problems, courses and people in the same boat, would you want in?

Your email

We use your email address for one thing: to tell you if a Space for sales accounts and business development managers launches. We never sell it, never use it for unrelated marketing, and every email has a one-click unsubscribe. Our privacy policy has the full version.

This unlocks nothing. Every figure, every row and every step on this page is already yours, whether you fill this in or not.

No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Sales accounts and business development managers?: Not as a job, but it is already doing parts of the work. Across the 126 official task statements scored for Sales accounts and business development managers (United Kingdom, SOC 3556), 45% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 51 out of 100 (range 46–57, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Sales accounts and business development managers” can AI already do?: The highest-scoring tasks in release 2026-q4.1 are: “Create product listings that appeal to customers” (88/100, very high); “Draft sales or service contracts for products or services” (88/100, very high); “Compile budget data based on estimated revenues, expenses, and previous budgets” (88/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Sales accounts and business development managers” stay human?: About 34% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Distribute promotional materials at meetings, conferences, or trade shows” (0/100, minimal); “Attending conferences and events related to a product or sector” (6/100, minimal); “Build and maintain valuable relationships with clients to enhance business partnerships” (10/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Sales accounts and business development managers” do about AI?: Start from the ledger rather than the headline: 45% of this job's weighted core work is exposed, and roughly 34% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Sales accounts and business development managers calculated?: Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 126 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

About the data on this page

Provisional, because the ONS revises this figure in the autumn.
This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
11 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Task statements: gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
Task weights: gaisi-index (relatedness)
Scores: Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
Pay and employment: ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

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Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published 2026-08-05. Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.