Will AI replace Authors, writers and translators?

Not as a job, but it is already doing parts of the work. Across the 239 official task statements scored for Authors, writers and translators (United Kingdom, SOC 3412), 58% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 61 out of 100 (range 56–67, band: high). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.

Which tasks in “Authors, writers and translators” can AI already do?

The highest-scoring tasks in release 2026-q4.1 are: “Correct spelling, grammar, and punctuation errors in written documents” (100/100, very high); “Edit copy, written by reporters or feature writers, to remove spelling mistakes and grammatical errors” (100/100, very high); “Summarise written material” (100/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.

Which tasks in “Authors, writers and translators” stay human?

About 26% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Travel to different sites to interpret in a variety of situations” (0/100, minimal); “Interpret technical drawings and specifications to produce and assemble complex fabricated products meeting quality requirements” (0/100, minimal); “Take photographs or video for a story” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.

What should someone working in “Authors, writers and translators” do about AI?

Start from the ledger rather than the headline: 58% of this job's weighted core work is exposed, and roughly 26% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.

How is the AI exposure score for Authors, writers and translators calculated?

Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 239 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

UK dataswitch to US

Authors, writers and translators

writing clear, persuasive, original copy through various project iterations, overseeing production to ensure compliance with the brief and assimilating speakers' words quickly, including jargon and acronyms. If that's your week, this page is about your job.

The honest answer

Most tasks in this job are the kind AI has learned to do: organising written material according to project outlines. The tasks, though, are not you.

Your move: three real directions from here ↓

Where the work sits, by task weight

shifting to AI: 58%
changing shape: 16%
staying human: 26%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 61 out of 100 (56–67 allowing for uncertainty): high exposure, across 239 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for authors, writers and translators is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

It would be a lie to soften that; collaborating with writers to integrate ideas is what this work rebuilds around. The routes below start from it.

Your week, as this page understands it

Authors, writers and translators write, edit and evaluate literary material for publication excluding material for newspapers, magazines and other periodicals but including scripts and narrative for film, TV, radio and computer games and animations; and translate spoken and written statements into different languages. The job title says “authors”, “writers” or “translators”: officially one job, several names. The real job is the part underneath: collaborating with writers to integrate ideas. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But authors, writers and translators is not one task. It is 239 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is collaborating with writers to integrate ideas, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI: 58%
changing shape: 16%
staying human: 26%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

How we know this

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

One row is marked low confidence, so treat it as a ballpark rather than a fine measurement.
39 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Shifting to AI

128 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

Revising written material to meet personal standards and satisfy needs of clients
This is reading one thing and writing another: written material in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/01, 3412/02, 3412/03, 3412/05, 3412/06
Source: “Revise written material to meet personal standards and satisfy needs of clients, publishers, directors, or producers.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reworking a draft against notes from a client or editor is exactly the kind of editing software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Organising written material according to project outlines
This is reading one thing and writing another: written material in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/01, 3412/02, 3412/03, 3412/05, 3412/06
Source: “Organise written material according to project outlines.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Arranging existing material to follow a project outline is structural work software does reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing text and stories to bring an idea to life across various mediums
It is the same call made over and over on text, with a right answer to check it against. That is what a model is trained on.
importance 85 · 3412/01, 3412/03, 3412/05, 3412/06
Source: “Write text and stories to bring an idea to life across various mediums such as TV, radio, and print.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts stories for screen, radio and print quickly, but shaping an idea that works across media still needs the writer.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Following appropriate procedures to get copyrights for completed work
This is reading one thing and writing another: appropriate procedures in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/01, 3412/03, 3412/05, 3412/06
Source: “Follow appropriate procedures to get copyrights for completed work.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Copyright registration follows published, unchanging steps, though the author has to submit under their own name.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.

Changing shape

42 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

Conducting research to obtain factual information and authentic detail
The software now makes the first pass at research, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/01, 3412/03, 3412/06
Source: “Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Published sources are searchable, but diaries, archives and interviews mean going somewhere and asking people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Writing various types of poetry for publication
The software now makes the first pass at various types of poetry, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 90 · 3412/01, 3412/05
Source: “Write various types of poetry for publication.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (44–52 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: the same decision, made over and over.
The rating behind it: Poetry good enough to publish is where machine-written text is weakest, so what comes out is only a starting point.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Developing strategies to accurately translate spoken or signed language
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 95 · 3412/08
Source: “Develop strategies to accurately translate spoken or signed language.” (UK task statement)
How this row was scored
Exposure score: 57 out of 100 (50–64 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; mistakes that are cheap to catch.
The rating behind it: Preparation strategy for interpreting is documented, though much of what works is learned on the job.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.

Staying human

69 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

Selecting subject matter to express personal feelings
The ratings behind this row put subject matter well outside what today's tools can do on their own.
importance 85 · 3412/01, 3412/05, 3412/06
Source: “Select subject matter to express personal feelings, experiences, ideas, or narrate stories.” (UK task statement)
How this row was scored
Exposure score: 25 out of 100 (21–29 allowing for uncertainty): low exposure, high confidence.
Why it sits in this group: the five ratings behind the score, with no single dominant reason.
The rating behind it: Choosing what to write about from your own life and feelings is personal, and nothing outside your head holds that material.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 1/4.
Collaborating with writers to integrate ideas
The value here is that a specific person handles writers and stands behind it. That is earned, not computed.
importance 85 · 3412/03, 3412/05, 3412/06
Source: “Collaborate with writers to integrate ideas, stories, or captions with artists' work.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Fitting words to an artist's work is settled together, even though captions and copy can be drafted automatically.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Liaising with clients to discuss the brief and come up with creative and innovative ideas
The value here is that a specific person handles clients and stands behind it. That is earned, not computed.
importance 95 · 3412/03, 3412/06
Source: “Liaise with clients to discuss the brief and come up with creative and innovative ideas.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (25–39 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Ideas can be generated quickly, but clients open up about what they want to a person they trust.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.

Show the other 229 tasks

Correcting spelling, grammar and punctuation errors in written documents
shifting to AI
This is reading one thing and writing another: grammar in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/02, 3412/04
Source: “Correct spelling, grammar, and punctuation errors in written documents.” (UK task statement)
How this row was scored
Exposure score: 100 out of 100 (96–100 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting and fixing spelling and grammar is one of the most reliable things software does.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Editing copy, written by reporters or feature writers, to remove spelling mistakes and grammatical errors
shifting to AI
This is reading one thing and writing another: copy, written in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “Edit copy, written by reporters or feature writers, to remove spelling mistakes and grammatical errors.” (UK task statement)
How this row was scored
Exposure score: 100 out of 100 (96–100 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Removing spelling and grammar errors from copy is the clearest example of work software does at least as well as a person.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Summarising written material
shifting to AI
This is reading one thing and writing another: written material in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/04
Source: “Summarise written material.” (UK task statement)
How this row was scored
Exposure score: 100 out of 100 (96–100 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Summarising written material is one of the things software does at least as well as a person, every time.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Laying out the screenplay to an agreed format
shifting to AI
This is reading one thing and writing another: the screenplay in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/06
Source: “Lay out the screenplay to an agreed format.” (UK task statement)
How this row was scored
Exposure score: 100 out of 100 (96–100 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Screenplay formatting follows published rules exactly, so software gets it right without help.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Researching legal, technical and scientific terminology to find the correct translation
shifting to AI
This is reading one thing and writing another: legal, technical and scientific terminology in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/08
Source: “Research legal, technical and scientific terminology to find the correct translation.” (UK task statement)
How this row was scored
Exposure score: 100 out of 100 (96–100 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Looking up the right legal, technical or scientific term draws on public reference material software searches instantly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Using specialist dictionaries, thesauruses and reference books to find the closest equivalents for terminology and words
shifting to AI
This is reading one thing and writing another: specialist dictionaries in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/08
Source: “Use specialist dictionaries, thesauruses and reference books to find the closest equivalents for terminology and words used.” (UK task statement)
How this row was scored
Exposure score: 100 out of 100 (96–100 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Finding the closest equivalent in dictionaries and reference books is lookup work software does faster and more thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing individual pieces using technical writing skills
shifting to AI
This is reading one thing and writing another: individual pieces in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/01
Source: “Write individual pieces using technical writing skills.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Technical pieces written from a supplied specification are among the things software now produces to a professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching the market by reading relevant publications or blogs
shifting to AI
This is reading one thing and writing another: the market in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/01
Source: “Research the market by reading relevant publications or blogs.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading through publications and blogs to work out what a market wants is fast, straightforward reading and summarising.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Producing project plans to outline future work
shifting to AI
This is reading one thing and writing another: project plans in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/01, 3412/03
Source: “Produce project plans to outline future work.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Project plans follow standard shapes, and software produces them from a short brief without much editing.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing and monitoring work to ensure it meets technical standards
shifting to AI
This is reading one thing and writing another: work in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/01
Source: “Review and monitor work to ensure it meets technical standards.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking work against written technical standards is exactly the kind of comparison software does thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Submitting material for publication in the required and expected format
shifting to AI
This is reading one thing and writing another: material in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/01, 3412/03, 3412/05, 3412/06
Source: “Submit material for publication in the required and expected format.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Getting a submission into the exact format a publisher asks for is mechanical work software does accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing and creating written content for use across various media
shifting to AI
This is reading one thing and writing another: written content in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/02
Source: “Develop and create written content for use across various media.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Producing written content for different media from a brief is now routine work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Proofreading and editing online text
shifting to AI
This is reading one thing and writing another: online text in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/02
Source: “Proofread and edit online text, including social media content.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Correcting spelling, grammar and style in online copy is one of the things software does most reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing website content using content management systems
shifting to AI
This is reading one thing and writing another: website content in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “Manage website content using content management systems (CMS).” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Loading and organising content in a website system is routine, well-documented work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Organising material according to a published or broadcast story's emphasis
shifting to AI
This is reading one thing and writing another: material in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/02
Source: “Organise material according to a published or broadcast story's emphasis, length, and format.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Cutting and arranging material to a set length and format is mechanical work software does accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing clear, persuasive, original copy through various project iterations
shifting to AI
This is reading one thing and writing another: clear, persuasive, original copy in, a record out. That is the shape today's tools are built for.
importance 95 · 3412/03
Source: “Write clear, persuasive, original copy through various project iterations.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Persuasive copy written and rewritten against a brief is now produced by software to a standard agencies accept.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing scripts, stories or advertisement messages in customer-friendly terms for better reception
shifting to AI
This is reading one thing and writing another: scripts, stories or advertisement messages in, a record out. That is the shape today's tools are built for.
importance 95 · 3412/03, 3412/06
Source: “Write scripts, stories, or advertisement messages in customer-friendly terms for better reception.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing scripts and advertising messages in plain, customer-friendly language is something software does very well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating posts for social media to engage with the audience
shifting to AI
This is reading one thing and writing another: posts in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/03
Source: “Create posts for social media to engage with the audience.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social posts are short, well-patterned pieces of writing that software produces at volume and to a good standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Tailor the content and style of individual writing assignments to either persuade or inform
shifting to AI
This is reading one thing and writing another: the content in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/03
Source: “Tailor the content and style of individual writing assignments to either persuade or inform.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Adjusting tone and content to persuade or inform is a core strength of current writing software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing content for webpages and blogs to enhance brand presence
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/03
Source: “Write content for webpages and blogs to enhance brand presence.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Web and blog content for a brand is exactly the kind of writing software now produces to a publishable standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing e-books, slogans and video scripts to create compelling marketing content and brand messaging
shifting to AI
This is reading one thing and writing another: e-books, slogans and video scripts in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/03
Source: “Write e-books, slogans, and video scripts to create compelling marketing content and brand messaging.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: E-books, slogans and video scripts follow well-known patterns that software reproduces to a professional standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Editing existing written material as necessary for clarity and accuracy
shifting to AI
This is reading one thing and writing another: written material in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03, 3412/05, 3412/06
Source: “Edit existing written material as necessary for clarity and accuracy.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tidying existing text for clarity and accuracy is one of the most reliable things writing software does.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Rewriting material to improve readability and ensure adherence to a publication's house style
shifting to AI
This is reading one thing and writing another: material in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03, 3412/05, 3412/06
Source: “Rewrite material to improve readability and ensure adherence to a publication's house style.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Rewriting to a house style guide is precisely the sort of rule-following editing software does well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Varying language and tone of messages based on product and medium
shifting to AI
This is reading one thing and writing another: language in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03, 3412/06
Source: “Vary language and tone of messages based on product and medium.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Shifting language and tone for a different product or channel is quick, dependable work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing and designing sales literature to market a portfolio of products
shifting to AI
This is reading one thing and writing another: sales literature in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03
Source: “Write and design sales literature to market a portfolio of products.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sales literature for a product range follows familiar patterns that software writes and lays out well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing articles to enhance brand messaging
shifting to AI
This is reading one thing and writing another: articles in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03
Source: “Write articles to enhance brand messaging.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Brand articles are standard content work that software produces to a publishable standard.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Inputting content into a client’s content management software
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/03
Source: “Input content into a client’s content management software (CMS), if required.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Putting content into a client's website system is routine, well-documented work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Drafting speeches for company executives
shifting to AI
This is reading one thing and writing another: speeches in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/03
Source: “Draft speeches for company executives.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Executive speeches follow well-known structures and are drafted well by software from a few notes.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Producing bulletins
shifting to AI
This is reading one thing and writing another: bulletins in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/03
Source: “Produce bulletins.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Bulletins are short, standardised pieces that software assembles quickly and accurately.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Editing articles for clarity and brevity
shifting to AI
This is reading one thing and writing another: articles in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/04
Source: “Edit articles for clarity and brevity.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tightening articles for clarity and length is reliable, everyday work for writing software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing copy to improve readability
shifting to AI
This is reading one thing and writing another: copy in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/04
Source: “Prepare copy to improve readability.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Making copy easier to read is a well-defined editing job that software does thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Performing word processing, desktop publishing and email management using computers
shifting to AI
This is reading one thing and writing another: word processing, desktop publishing and email management in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/04
Source: “Perform word processing, desktop publishing, and email management using computers.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Word processing, layout and email handling are computer tasks that software already automates.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reading material to determine index items and arrange them alphabetically or topically
shifting to AI
This is reading one thing and writing another: material in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/04
Source: “Read material to determine index items and arrange them alphabetically or topically.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Indexing is systematic reading and sorting, which software does quickly and consistently.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing concise summaries of script ideas
shifting to AI
This is reading one thing and writing another: concise summaries of script ideas in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/06
Source: “Prepare concise summaries of script ideas.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing a short, clear summary of a script idea is straightforward work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Editing complex information to ensure clarity and accuracy
shifting to AI
This is reading one thing and writing another: complex information in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/07
Source: “Edit complex information to ensure clarity and accuracy.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Editing complicated material into something clear and correct is reliable, everyday work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing instruction manuals for new or upgraded products and systems
shifting to AI
This is reading one thing and writing another: instruction manuals in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/07
Source: “Write instruction manuals for new or upgraded products and systems.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing instruction manuals from product information is highly structured writing software does well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing or maintaining online help documentation
shifting to AI
This is reading one thing and writing another: online help documentation in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/07
Source: “Develop or maintain online help documentation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Online help documentation is highly patterned and written well by software from the product's own materials.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Organising material and completing writing assignments according to set standards
shifting to AI
This is reading one thing and writing another: material in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/07
Source: “Organise material and complete writing assignments according to set standards.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing to set standards for order, style and terminology is exactly the sort of rule-following software does well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Standardising written content to comply with established guidelines
shifting to AI
This is reading one thing and writing another: written content in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/07
Source: “Standardise written content to comply with established guidelines.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Bringing content into line with written guidelines is systematic work that software does thoroughly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Updating or rewriting technical documents to ensure clarity and accuracy
shifting to AI
This is reading one thing and writing another: technical documents in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/07
Source: “Update or rewrite technical documents to ensure clarity and accuracy.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Updating technical documents for clarity and accuracy is dependable work for software given the source material.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing content for webpages and blogs to explain technical concepts
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/07
Source: “Write content for webpages and blogs to explain technical concepts.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Explaining technical ideas in web and blog copy is a strong point of current writing software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing and structuring e-learning content for educational purposes
shifting to AI
This is reading one thing and writing another: content in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/07
Source: “Write and structure e-learning content for educational purposes.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: E-learning content follows established structures that software writes and organises well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reading journals and other materials to understand production methods
shifting to AI
This is reading one thing and writing another: journals in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/07
Source: “Read journals and other materials to understand production methods.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading journals and technical material to understand how something is made is fast, straightforward work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Keeping accurate records of different versions of design work
shifting to AI
This is reading one thing and writing another: accurate records of different versions of design work in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/07
Source: “Keep accurate records of different versions of design work.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Version records are exactly the kind of tracking that software keeps accurately without help.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Submitting completed documents to typists for final form typing
shifting to AI
This is reading one thing and writing another: completed documents in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/07
Source: “Submit completed documents to typists for final form typing.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Passing finished documents on for final typing is simple administrative work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Applying specialist knowledge, such as technical terminology, in translations
shifting to AI
This is reading one thing and writing another: specialist knowledge in, a record out. That is the shape today's tools are built for.
importance 95 · 3412/08
Source: “Apply specialist knowledge, such as technical terminology, in translations.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Applying technical terminology consistently in translation is precisely what translation software and glossaries now do well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reading through original material and rewrite it in the target language
shifting to AI
This is reading one thing and writing another: original material in, a record out. That is the shape today's tools are built for.
importance 95 · 3412/08
Source: “Read through original material and rewrite it in the target language, ensuring that the meaning of the source text is retained.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Rendering a written text into another language while keeping the meaning is the strongest area of translation software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Building up specialist vocabulary banks
shifting to AI
This is reading one thing and writing another: specialist vocabulary banks in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/08
Source: “Build up specialist vocabulary banks.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Building and maintaining term lists is exactly what translation software is designed to do.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Proofreading translated materials for accuracy
shifting to AI
This is reading one thing and writing another: translated materials in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/08
Source: “Proofread translated materials for accuracy.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking a translation for accuracy against the source is systematic work software does reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reading written materials to understand content for translation
shifting to AI
This is reading one thing and writing another: written materials in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/08
Source: “Read written materials to understand content for translation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading source material to understand it before translating is a core strength of language software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Ensuring consistency of translation within documents and improving efficiency using translation memory software like Wordfast and Trados Studio
shifting to AI
This is reading one thing and writing another: consistency of translation within documents in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Ensure consistency of translation within documents and improve efficiency using translation memory software like Wordfast and Trados Studio.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Consistency checking through translation memory tools is already automated in everyday professional practice.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching the situation and learn specialist vocabulary before assignments
shifting to AI
This is reading one thing and writing another: the situation in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Research the situation and learn specialist vocabulary before assignments.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading up on a subject and its vocabulary before an assignment is fast, straightforward research.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Retaining and developing knowledge on specialist areas of translation
shifting to AI
This is reading one thing and writing another: knowledge in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Retain and develop knowledge on specialist areas of translation.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Keeping up with a specialist field is reading and reference work, which software does at scale.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Verifying the accuracy and consistency of technical term translations across revisions
shifting to AI
This is reading one thing and writing another: the accuracy in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Verify the accuracy and consistency of technical term translations across revisions.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking that technical terms stay consistent across revisions is exactly what translation tools are built for.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching topics thoroughly to ensure full understanding before starting assignments
shifting to AI
This is reading one thing and writing another: topics in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/08
Source: “Research topics thoroughly to ensure full understanding before starting assignments.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Thorough background reading before an assignment is fast and well suited to software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Requesting translation of reference materials
shifting to AI
This is reading one thing and writing another: translation of reference materials in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/08
Source: “Request translation of reference materials.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Requesting translation of reference material is simple administrative work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Incorporating historical environments, action and dialogue into writing
shifting to AI
This is reading one thing and writing another: historical environments, action and dialogue in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/01, 3412/06
Source: “Incorporate historical environments, action, and dialogue into writing.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Historical settings and period dialogue are extensively documented, so software produces usable passages that the writer then tightens.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Choosing suitable forms for expressing selected subject matter
shifting to AI
This is reading one thing and writing another: suitable forms in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/01, 3412/05, 3412/06
Source: “Choose suitable forms for expressing selected subject matter.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Deciding whether an idea works best as an essay, script or poem is well-trodden craft that software judges competently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Critiquing the work of other writers
shifting to AI
This is reading one thing and writing another: the work of other writers in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/01
Source: “Critique the work of other writers.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Detailed, useful critique of someone else's writing is produced well by software, drawing on huge amounts of published criticism.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Reading current literature to stay informed about field-specific developments
shifting to AI
This is reading one thing and writing another: current literature in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/01
Source: “Read current literature to stay informed about field-specific developments.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising what is new in a field is exactly what retrieval tools do, though the writer still decides what matters.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing online blog entries that address news developments
shifting to AI
This is reading one thing and writing another: online blog entries in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/02
Source: “Write online blog entries that address news developments.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Topical blog posts are the kind of writing these tools produce quickly and well, though a distinctive voice still comes from the writer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
shifting to AI
This is reading one thing and writing another: the target audience in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “Identify the target audience for a particular media campaign and decide how best to communicate to that audience.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Audience analysis is well supported by these tools, though deciding the best way to reach them needs marketing judgement.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Analysing popular culture and trends to inform creative projects
shifting to AI
This is reading one thing and writing another: popular culture in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03
Source: “Analyse popular culture and trends to inform creative projects.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading the culture for useful trends draws on huge amounts of public material, which software sifts quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Inventing names for products
shifting to AI
This is reading one thing and writing another: names in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/03
Source: “Invent names for products.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Product naming draws on enormous amounts of language, and software produces long lists of usable options quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Overseeing tasks, issuing contracts and dealing with royalties
shifting to AI
This is reading one thing and writing another: tasks, issuing contracts in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/04
Source: “Oversee tasks such as issuing contracts and dealing with royalties.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (74–88 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Contracts and royalty calculations follow set rules and recorded figures, so software handles the bulk of the work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Rewriting legal documents, scientific works or news reports into specified languages
shifting to AI
This is reading one thing and writing another: legal documents, scientific works or news reports in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/08
Source: “Rewrite legal documents, scientific works, or news reports into specified languages.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (74–88 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Translating legal, scientific and news documents is done well by software, though certified versions still need a qualified translator.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Sending works to publishers or producers
shifting to AI
This is reading one thing and writing another: works in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/01, 3412/05, 3412/06
Source: “Send works to publishers or producers.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Packaging a manuscript and sending it to the right publisher is administrative work software handles easily.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Maintaining an online presence through a personal website
shifting to AI
This is reading one thing and writing another: an online presence in, a record out. That is the shape today's tools are built for.
importance 50 · 3412/01
Source: “Maintain an online presence through a personal website, blog, and social media.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Website, blog and social posts that keep a profile visible are quick for software to produce in the writer's style.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Compiling and distributing newsletters using design and distribution software to engage the audience
shifting to AI
This is reading one thing and writing another: newsletters in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/02
Source: “Compile and distribute newsletters using design and distribution software to engage the audience.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Putting a newsletter together and sending it out uses standard tools and templates that software drives well.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Amending, revising or redevelop adverts or campaigns in response to feedback from the creative director
shifting to AI
This is reading one thing and writing another: redevelop adverts in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/03
Source: “Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Revising adverts in response to written feedback is quick, reliable work for software.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Submitting manuscript drafts to publishers or editors for review
shifting to AI
This is reading one thing and writing another: manuscript drafts in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/04, 3412/05, 3412/06
Source: “Submit manuscript drafts to publishers or editors for review.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Preparing and sending a manuscript to a publisher or editor is straightforward administrative work.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Providing quotations for translation services
shifting to AI
This is reading one thing and writing another: quotations in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/08
Source: “Provide quotations for translation services offered.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (75–83 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Quotes are worked out from word counts and standard rates, which software calculates instantly.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Reviewing and amending work in response to editor feedback
shifting to AI
This is reading one thing and writing another: work in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/01
Source: “Review and amend work in response to editor feedback.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Applying an editor's comments to a draft is routine rewriting that software does to a standard most editors would accept.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Structuring and planning individual writing projects
shifting to AI
This is reading one thing and writing another: individual writing projects in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/01
Source: “Structure and plan individual writing projects.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Planning the shape and stages of a writing project is well-understood work that software structures competently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing content online using appropriate tools and techniques
shifting to AI
This is reading one thing and writing another: content online in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/02
Source: “Manage content online using appropriate tools and techniques.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Publishing and updating content is largely tool-driven, but editorial choices about what goes live stay human.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Planning and developing creative content in line with the brief and budget
shifting to AI
This is reading one thing and writing another: creative content in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/02
Source: “Plan and develop creative content in line with the brief and budget.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Planning content against a brief and a budget is structured work that software drafts to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing the content's effectiveness against the original plan and recommending improvements
shifting to AI
This is reading one thing and writing another: the content's effectiveness against the original plan in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “Assess the content's effectiveness against the original plan and recommend improvements.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Comparing how content performed against the original plan uses figures already in the system, so software drafts the review.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Composing editorials to offer opinions
shifting to AI
This is reading one thing and writing another: editorials in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “Compose editorials to offer opinions.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Editorials can be drafted well once the position is decided, but the position itself is the publication's own call.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Examining news items of local
shifting to AI
This is reading one thing and writing another: news items of local in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02, 3412/04
Source: “Examine news items of local, national, and international significance to determine topics to address.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sifting news for what matters is judgement, but software makes those calls competently from the same wire copy.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing and evaluating notes taken about news events to isolate pertinent facts and details
shifting to AI
This is reading one thing and writing another: notes taken in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “Review and evaluate notes taken about news events to isolate pertinent facts and details.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling the important facts out of a pile of notes is close to summarising, which software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Interpreting the strategy and objectives of the brand and align these to the content
shifting to AI
This is reading one thing and writing another: the strategy in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/02
Source: “Interpret the strategy and objectives of the brand and align these to the content.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Turning a brand's stated strategy into content direction is documented work software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Selecting material most pertinent to presentation
shifting to AI
This is reading one thing and writing another: material most pertinent in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/02
Source: “Select material most pertinent to presentation.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Choosing which material matters most for a piece is judgement software makes competently from the same source notes.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Using software applications for page layout and photo editing to arrange type and pictures
shifting to AI
This is reading one thing and writing another: software applications in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/02
Source: “Use software applications for page layout and photo editing to arrange type and pictures.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Layout and image editing tools are already heavily automated for standard jobs.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying key messages
shifting to AI
This is reading one thing and writing another: key messages in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/03
Source: “Identify key messages.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software identifies strong key messages from a brief, though what the client really cares about is not always written down.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying fresh and interesting angles for articles
shifting to AI
This is reading one thing and writing another: fresh in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03
Source: “Identify fresh and interesting angles for articles.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software suggests plenty of fresh angles, though picking one that will actually land is still an editorial call.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reading copy or proof to detect and correct errors in spelling
shifting to AI
This is reading one thing and writing another: copy in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03, 3412/04
Source: “Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Detecting and correcting text errors is highly automated work with vast reference material behind it.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Carrying out research to determine which of a product's selling features
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/03
Source: “Carry out research to determine which of a product's selling features should be promoted.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Working out which product features to lead on is research and analysis software does competently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Evaluating the success of advertising campaigns
shifting to AI
This is reading one thing and writing another: the success of advertising campaigns in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/03
Source: “Evaluate the success of advertising campaigns.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Campaign results sit in reporting systems, so software drafts a solid evaluation from them.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Using surveys and tests to study consumers' reactions to new products
shifting to AI
This is reading one thing and writing another: surveys in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/03
Source: “Use surveys and tests to study consumers' reactions to new products, packaging designs, and advertising efforts.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Designing and analysing consumer surveys is documented method that software handles, though real people still answer them.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing story or content ideas considering reader or audience appeal
shifting to AI
This is reading one thing and writing another: story in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/04
Source: “Develop story or content ideas considering reader or audience appeal.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software suggests story ideas with real audience appeal, though which one to run is still an editorial choice.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Determining size and arrangement of illustrative material and copy
shifting to AI
This is reading one thing and writing another: size in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/04
Source: “Determine size and arrangement of illustrative material and copy.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Deciding how much space copy and pictures take is layout work that software plans competently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Researching and organising projects to meet tight deadlines
shifting to AI
This is reading one thing and writing another: projects in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/04
Source: “Research and organise projects to meet tight deadlines.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Researching and organising work to hit deadlines is planning and desk research software supports well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Performing administrative tasks relevant to the job role
shifting to AI
This is reading one thing and writing another: this work in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/04
Source: “Perform administrative tasks relevant to the job role.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: General office administration is screen-based, documented work software supports strongly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing e-books, slogans and video scripts to express creative ideas and artistic concepts
shifting to AI
This is reading one thing and writing another: e-books, slogans and video scripts in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/05
Source: “Write e-books, slogans, and video scripts to express creative ideas and artistic concepts.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts e-books, slogans and scripts well, though the artistic intent behind them comes from the writer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing e-books, slogans and video scripts to develop engaging narratives and media productions
shifting to AI
This is reading one thing and writing another: e-books, slogans and video scripts in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/06
Source: “Write e-books, slogans, and video scripts to develop engaging narratives and media productions.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts narrative content for e-books and video well, though shaping the story still involves the writer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing articles to develop engaging narratives
shifting to AI
This is reading one thing and writing another: articles in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/06
Source: “Write articles to develop engaging narratives.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Narrative articles are drafted well by software, though the writer still shapes what the piece is really about.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing evaluation procedures to assess documentation clarity
shifting to AI
This is reading one thing and writing another: evaluation procedures in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/07
Source: “Develop evaluation procedures to assess documentation clarity.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Evaluation methods are documented, so software drafts them, though what counts as clear here depends on the organisation.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Laying out pages for publication to present technical information clearly
shifting to AI
This is reading one thing and writing another: pages in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/07
Source: “Lay out pages for publication to present technical information clearly.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Page layout for technical content follows known conventions that software applies competently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing manufacturer's instructions and technical specifications to determine communication equipment requirements
shifting to AI
This is reading one thing and writing another: manufacturer's instructions in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/07
Source: “Review manufacturer's instructions and technical specifications to determine communication equipment requirements.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading manufacturer instructions and specifications to work out requirements is straightforward document work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing published materials to recommend revisions in scope
shifting to AI
This is reading one thing and writing another: published materials in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/07
Source: “Review published materials to recommend revisions in scope, format, and content.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reviewing published material and suggesting changes to scope and content is well suited to software.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Indexing photographs, diagrams and other illustrations
shifting to AI
This is reading one thing and writing another: photographs, diagrams and other illustrations in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/07
Source: “Index photographs, diagrams and other illustrations.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Describing and indexing images is something software does well, though unusual or specialist illustrations still need checking.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Subediting texts from various authors to maintain a consistent house style
shifting to AI
This is reading one thing and writing another: texts in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/07
Source: “Sub-edit texts from various authors to maintain a consistent house style.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software imposes a house style well, though tone and sense still need an editor's eye.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Adapting texts to align with cultural and linguistic norms
shifting to AI
This is reading one thing and writing another: texts in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/08
Source: “Adapt texts to align with cultural and linguistic norms as required.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Adjusting text for local cultural and language norms is well-documented work that software does competently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Adapting software and accompanying technical documents to another language and culture
shifting to AI
This is reading one thing and writing another: software in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Adapt software and accompanying technical documents to another language and culture.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software localisation is highly systematic, and translation tools handle both the strings and the documents well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Compiling information on content and context of information to be translated and on intended audience
shifting to AI
This is reading one thing and writing another: information in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Compile information on content and context of information to be translated and on intended audience.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering context about a text and its audience is desk work, though the client holds some of the detail.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reproducing text clearly, accurately and in the style intended by the author
shifting to AI
This is reading one thing and writing another: text clearly in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/08
Source: “Reproduce text clearly, accurately and in the style intended by the author.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software reproduces meaning accurately, though matching an author's intended style still needs a translator's ear.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Adhering to legal requirements, industry regulations and company-set customer quality standards
shifting to AI
This is reading one thing and writing another: legal requirements in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/08
Source: “Adhere to legal requirements, industry regulations, and company-set customer quality standards.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking copy against style rules and legal requirements is pattern work software does well, with a lawyer looking at risky material.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing and interpreting legal documents to provide case-relevant insights
shifting to AI
This is reading one thing and writing another: legal documents in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/08
Source: “Analyse and interpret legal documents to provide case-relevant insights.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (62–70 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading documents and pulling out the relevant points is a strength of these tools, and a writer doing this is not giving legal advice.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating characterisations and psychological analyses for stories
shifting to AI
It is the same call made over and over on characterisations, with a right answer to check it against. That is what a model is trained on.
importance 90 · 3412/01, 3412/06
Source: “Create characterisations and psychological analyses for stories.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software can sketch believable characters, but making them feel true in a finished story still takes heavy reworking by the writer.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Developing themes and plots for creative material
shifting to AI
It is the same call made over and over on themes, with a right answer to check it against. That is what a model is trained on.
importance 90 · 3412/01, 3412/05, 3412/06
Source: “Develop themes and plots for creative material.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plot and theme ideas come easily from software, though turning them into something original and worth reading needs real rewriting.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing opinion columns to interpret current events for audiences
shifting to AI
It is the same call made over and over on opinion columns, with a right answer to check it against. That is what a model is trained on.
importance 85 · 3412/02
Source: “Write opinion columns to interpret current events for audiences.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: An opinion column sells on a named writer's own take, which is the part software cannot supply.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Composing columns on various topics using computers
shifting to AI
It is the same call made over and over on columns, with a right answer to check it against. That is what a model is trained on.
importance 80 · 3412/02
Source: “Compose columns on various topics using computers.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Columns can be drafted quickly, but readers come for a particular person's voice and judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing commentaries on current issues using computers
shifting to AI
It is the same call made over and over on commentaries, with a right answer to check it against. That is what a model is trained on.
importance 70 · 3412/02
Source: “Write commentaries on current issues using computers.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Commentary is bought for a particular writer's judgement about the news, and that is the part software cannot replace.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Writing articles to express creative ideas
shifting to AI
It is the same call made over and over on articles, with a right answer to check it against. That is what a model is trained on.
importance 80 · 3412/05
Source: “Write articles to express creative ideas.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Articles written to express the writer's own ideas depend on having those ideas in the first place.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Generating creative ideas and themes for engaging scripts
shifting to AI
It is the same call made over and over on creative ideas, with a right answer to check it against. That is what a model is trained on.
importance 95 · 3412/06
Source: “Generate creative ideas and themes for engaging scripts.” (UK task statement)
How this row was scored
Exposure score: 65 out of 100 (58–72 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Script ideas come readily from software, but the ones worth making still need real development by the writer.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Identifying and pursuing publication opportunities
shifting to AI
This is reading one thing and writing another: publication opportunities in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/01
Source: “Identify and pursue publication opportunities.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Finding suitable publishers and drafting submissions is straightforward research and writing, though pitching still runs through people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Researching stories for news or entertainment
shifting to AI
This is reading one thing and writing another: stories in, a record out. That is the shape today's tools are built for.
importance 75 · 3412/02
Source: “Research stories for news or entertainment.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Background research for a news or entertainment story is fast, well-documented desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Reacting to breaking news stories
shifting to AI
This is reading one thing and writing another: breaking news stories in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/02
Source: “React to breaking news stories.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software turns breaking developments into publishable copy very quickly, though a person still checks it before it goes out.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Receiving assignments to develop story ideas
shifting to AI
This is reading one thing and writing another: assignments in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/02
Source: “Receive assignments to develop story ideas.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Developing story ideas from an assignment brief is quick, well-documented work for software.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Working on several campaigns at once to meet tight deadlines
shifting to AI
This is reading one thing and writing another: several campaigns in, a record out. That is the shape today's tools are built for.
importance 85 · 3412/03
Source: “Work on several campaigns at once to meet tight deadlines.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Handling several campaigns at once is mostly drafting and scheduling, which software speeds up considerably.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Coordinating with writers, photographers, printers and designers to ensure timely progress
shifting to AI
This is reading one thing and writing another: writers, photographers, printers and designers in, a record out. That is the shape today's tools are built for.
importance 80 · 3412/04
Source: “Coordinate with writers, photographers, printers, and designers to ensure timely progress.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Chasing writers, printers and designers to a schedule is coordination admin that software tracks and drafts well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Allocating events and stories to reporters for coverage
shifting to AI
This is reading one thing and writing another: events in, a record out. That is the shape today's tools are built for.
importance 60 · 3412/04
Source: “Allocate events and stories to reporters for coverage.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Matching stories to reporters uses information the newsroom already holds, so software can propose a sensible allocation.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Rewriting the script based on feedback until an agreed version
shifting to AI
This is reading one thing and writing another: the script in, a record out. That is the shape today's tools are built for.
importance 90 · 3412/06
Source: “Rewrite the script based on feedback until an agreed version is reached.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Rewriting a script against written notes is something software does quickly and to a usable standard.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Effectivelying manage multiple projects to meet tight deadlines and maintain busy schedules
shifting to AI
This is reading one thing and writing another: manage multiple projects in, a record out. That is the shape today's tools are built for.
importance 70 · 3412/08
Source: “Effectively manage multiple projects to meet tight deadlines and maintain busy schedules.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scheduling and tracking several projects is well-documented work that software organises efficiently.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Selecting subject matter based on personal or public interest
changing shape
The software now makes the first pass at subject matter, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3412/01
Source: “Select subject matter based on personal or public interest, or as commissioned.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Commissioned topics can be suggested by software, but choices driven by personal interest come from the writer.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing ideas or material for columns or commentaries by analysing and interpreting news
changing shape
The software now makes the first pass at ideas, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3412/02
Source: “Develop ideas or material for columns or commentaries by analysing and interpreting news, current issues, or personal experiences.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software finds angles in the news well, though ideas drawn from personal experience have to come from the writer.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating reviews based on personal analysis
changing shape
The software now makes the first pass at reviews, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 3412/02
Source: “Create reviews based on personal analysis.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: A review depends on the writer's own reaction to the thing being reviewed, which software cannot have for them.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Managing their own professional development
changing shape
The software now makes the first pass at their own professional development, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3412/02
Source: “Manage their own professional development, keeping up to date with technical knowledge and skills, and recording these through CPD records.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: The record-keeping side is easy to automate, but the point of continuing development is the person's own learning.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing manuscripts for suitability and quality for publication in books and professional journals
changing shape
The software now makes the first pass at manuscripts, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/04
Source: “Assess manuscripts for suitability and quality for publication in books and professional journals.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: AI can summarise and critique a manuscript, but judging what will work for readers stays human.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating detailed technical sketches to illustrate product specifications
changing shape
The software now makes the first pass at detailed technical sketches, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/07
Source: “Create detailed technical sketches to illustrate product specifications.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Precise technical sketches still need a person, as automatic drawing tools are not yet accurate enough for specifications.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing and managing contracts for writing assignments
changing shape
The software now makes the first pass at contracts, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/01
Source: “Review and manage contracts for writing assignments.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Contract review drafts come out well, though the writer or their agent still negotiates and signs the terms.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing and securing rights and permissions for content or intellectual property
changing shape
The software now makes the first pass at rights, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 50 · 3412/02
Source: “Manage and secure rights and permissions for content or intellectual property.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Rights and permissions work is largely tracking and correspondence, though the agreements themselves are signed by people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Creating, and supplying digitaling content
changing shape
The software now makes the first pass at content, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/03
Source: “Create and supply digital content, including images and videos, as requested.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software now generates usable images and video, though some material still has to be shot in a real place.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Inspecting printers' proofs for accuracy and quality before final printing
changing shape
The software now makes the first pass at printers' proofs, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3412/04
Source: “Inspect printers' proofs for accuracy and quality before final printing.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Most proof checking is now done on screen, though colour and print quality still need a person to look at the sheet.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Obtaining rights to use materials from other publications
changing shape
The software now makes the first pass at rights, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 65 · 3412/04
Source: “Obtain rights to use materials from other publications.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Permissions work is mostly tracking, correspondence and record-keeping, though the agreements are signed by people.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Engaging with readers, viewers, advertisers or the general public through post, email or telephone
changing shape
The software now makes the first pass at readers, viewers, advertisers or the general public, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3412/02
Source: “Engage with readers, viewers, advertisers, or the general public through post, email, or telephone.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Replies to readers and advertisers are easy to draft, though some correspondence still benefits from a person handling it.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing a genuine understanding of the client's brand
changing shape
The software now makes the first pass at a genuine understanding of the client's brand, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 95 · 3412/03
Source: “Develop a genuine understanding of the client's brand, products, needs, and objectives.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Brand material can be read and summarised, though the real objectives come out in client meetings.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Consulting authors and editors to provide suggestions and changes for manuscripts
changing shape
The software now makes the first pass at authors, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 3412/04
Source: “Consult authors and editors to provide suggestions and changes for manuscripts.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Suggestions are easy to draft, but authors take editorial changes better from someone they know.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Administering work commissioned to freelance writers
changing shape
The software now makes the first pass at work, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3412/04
Source: “Administer work commissioned to freelance writers, picture researchers, photographers, stylists, and illustrators.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Commissioning freelancers is mostly briefs, contracts and scheduling, but choosing and keeping good ones rests on relationships.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Responding to phone queries from writers and the public
changing shape
The software now makes the first pass at phone queries, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3412/04
Source: “Respond to phone queries from writers and the public.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Most phone queries have standard answers, though callers often prefer speaking to a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Meeting tight deadlines
changing shape
The software now makes the first pass at tight deadlines, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/01
Source: “Meet tight deadlines for theatre, screen, and radio projects.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts fast, but scripts good enough for a theatre, screen or radio production still need substantial rewriting.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Reporting on specialised fields, medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime or education
changing shape
The software now makes the first pass at specialised fields, medicine, green technology, environmental issues, science, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 3412/02
Source: “Report on specialised fields such as medicine, green technology, environmental issues, science, politics, sports, arts, consumer affairs, business, religion, crime, or education.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Specialist subjects are heavily documented, so software drafts strong copy, though reporting still means talking to people in the field.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Overseeing production to ensure compliance with the brief
changing shape
The software now makes the first pass at production, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/03
Source: “Oversee production to ensure compliance with the brief.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking production against the brief is documented work, but overseeing it usually means being close to the job.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Working with a team to review the impact of projects
changing shape
The software now makes the first pass at a team, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3412/03
Source: “Work with a team to review the impact of projects.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reviewing project impact uses figures already recorded, though the discussion happens with the team.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Supervising the production of reports and publications to ensure quality
changing shape
The software now makes the first pass at the production of reports, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 3412/04
Source: “Supervise the production of reports and publications to ensure quality.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Quality checks against standards can be automated, though supervising a production team means working with people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Ensuring computer typesetting and printing meet deadlines and budget requirements
changing shape
The software now makes the first pass at computer, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 3412/04
Source: “Ensure computer typesetting and printing meet deadlines and budget requirements.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking typesetting and print against deadlines and budgets is documented scheduling work, though presses still need people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Acting as a personal assistant to commissioning editors in activities leading to publication
changing shape
The software now makes the first pass at a personal assistant, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/04
Source: “Act as a personal assistant to commissioning editors in activities leading to publication.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Diary, correspondence and file work for an editor is largely automatable, though some of it means being in the office.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Assimilating speakers' words quickly, including jargon and acronyms
changing shape
The software now makes the first pass at speakers' words quickly, including jargon and acronyms, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/08
Source: “Assimilate speakers' words quickly, including jargon and acronyms.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Speech recognition now copes well with jargon and acronyms, though live settings still often need a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Listening to speakers' statements to determine meanings
changing shape
The software now makes the first pass at speakers' statements, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/08
Source: “Listen to speakers' statements to determine meanings.” (UK task statement)
How this row was scored
Exposure score: 48 out of 100 (41–55 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Working out what a speaker means is something language software now does well, though live settings often need a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Providing virtual interpreting services using specific technology platforms
changing shape
The software now makes the first pass at virtual interpreting services, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/08
Source: “Provide virtual interpreting services using specific technology platforms.” (UK task statement)
How this row was scored
Exposure score: 46 out of 100 (39–53 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Remote interpreting removes the travel, but many bookings still require a qualified human interpreter on the line.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Overseeing the policies of publishing companies
changing shape
The software now makes the first pass at the policies of publishing companies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 65 · 3412/04
Source: “Oversee the policies of publishing companies.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Company policy is set by the people accountable for the business, even though drafts can be produced automatically.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Collaborating with developers and managers to clarify technical issues
changing shape
The software now makes the first pass at developers, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/07
Source: “Collaborate with developers and managers to clarify technical issues.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Clarifying technical issues happens through discussion between the people involved.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Commissioning illustrators and photographers
changing shape
The software now makes the first pass at illustrators, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/07
Source: “Commission illustrators and photographers.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (31–55 allowing for uncertainty): partial exposure, low confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Finding and briefing illustrators or photographers can be part drafted, but choosing and hiring people stays personal.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Consulting with experts to ensure translation accuracy
changing shape
The software now makes the first pass at experts, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 90 · 3412/08
Source: “Consult with experts to ensure translation accuracy.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Checking a translation with a subject expert depends on that expert's knowledge, which is often not written down.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Translating spoken words into the relevant language accurately
changing shape
The software now makes the first pass at spoken words, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 95 · 3412/08
Source: “Translate spoken words into the relevant language accurately.” (UK task statement)
How this row was scored
Exposure score: 42 out of 100 (35–49 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Speech translation tools are now good, though live settings often need a qualified interpreter physically present.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Presenting ideas to a creative director or account team
changing shape
The software now makes the first pass at ideas, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 3412/03
Source: “Present ideas to a creative director or account team.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The ideas can be prepared by software, but selling them to a creative director happens face to face.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating the production of adverts or promotions with production teams
changing shape
The software now makes the first pass at the production of adverts, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 85 · 3412/03
Source: “Coordinate the production of adverts or promotions with production teams.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefs and schedules can be drafted, though production is a hands-on collaboration.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Negotiating and monitoring publishing timelines with in-house teams and external contributors
changing shape
The software now makes the first pass at timelines, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 3412/04
Source: “Negotiate and monitor publishing timelines with in-house teams and external contributors.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Timelines can be modelled easily, but agreeing them with contributors is a negotiation between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Ensuring press releases, telephone contacts, radio, television, news agencies and other reporters are utilised in news-gathering
changing shape
The software now makes the first pass at press releases, telephone contacts, radio, television, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 3412/04
Source: “Ensure press releases, telephone contacts, radio, television, news agencies, and other reporters are utilised in news-gathering.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Monitoring wires and releases is automated already, but working sources by phone and building contacts stays with journalists.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Composing poetic lyrics for operatic performances
changing shape
The software now makes the first pass at poetic lyrics, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/05
Source: “Compose poetic lyrics for operatic performances.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over.
The rating behind it: Lyrics that work when sung in an opera are a specialised craft where machine drafts need heavy rewriting.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing humorous material for comedy performances
changing shape
The software now makes the first pass at humorous material, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/06
Source: “Write humorous material for comedy performances, including routines, jokes, and shows.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (36–44 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: the same decision, made over and over.
The rating behind it: Comedy that actually gets laughs is where machine-written material is weakest, so drafts need rewriting from scratch.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Discussing product and production specifications with clients
changing shape
The software now makes the first pass at product, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 3412/07
Source: “Discuss product and production specifications with clients, vendors, staff, and management personnel.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Specifications can be drafted automatically, but agreeing them with customers and suppliers happens in discussion.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Liaising with clients to identify their requirements
changing shape
The software now makes the first pass at clients, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 3412/08
Source: “Liaise with clients to identify their requirements.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Drawing out what a client actually needs happens in conversation with them.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Recommending changes in methods of reproduction and binding for published materials
staying human
The ratings behind this row put changes well outside what today's tools can do on their own.
importance 70 · 3412/07
Source: “Recommend changes in methods of reproduction and binding for published materials.” (UK task statement)
How this row was scored
Exposure score: 38 out of 100 (31–45 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Advice on printing and binding rests on hands-on experience of what actually works on the press.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Coordinating with printers to ensure quality material production
staying human
The ratings behind this row put printers well outside what today's tools can do on their own.
importance 75 · 3412/07
Source: “Coordinate with printers to ensure quality material production.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (30–44 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Specifications and proofs go back and forth on screen, but checking print quality means seeing the job.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Adhering to ethical codes and confidentiality rules when sharing client information
staying human
The rules require a named, qualified person to answer for ethical codes, and that person cannot be a piece of software.
importance 80 · 3412/08
Source: “Adhere to ethical codes and confidentiality rules when sharing client information.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (30–44 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; someone qualified has to answer for it.
The rating behind it: Confidentiality rules are written down, but the duty falls on the named professional who handles the client's information.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 2/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Working with clients to determine requirements and define the scope of a project
staying human
The value here is that a specific person handles clients and stands behind it. That is earned, not computed.
importance 85 · 3412/03
Source: “Work with clients to determine requirements and define the scope of a project.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Agreeing what a project will and will not cover is a negotiation with the client, not a document exercise.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Negotiating payment terms with freelance writers
staying human
The value here is that a specific person handles payment terms and stands behind it. That is earned, not computed.
importance 70 · 3412/04
Source: “Negotiate payment terms with freelance writers.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Rates are worked out privately between two parties, and the outcome depends on the negotiation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Liaising with other agencies to coordinate services or responses
staying human
The value here is that a specific person handles other agencies and stands behind it. That is earned, not computed.
importance 60 · 3412/08
Source: “Liaise with other agencies to coordinate services or responses.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Scheduling and correspondence can be automated, but coordinating with other organisations depends on people who know each other.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Adapting translations to students' cognitive and year groups
staying human
The value here is that a specific person handles translations and stands behind it. That is earned, not computed.
importance 75 · 3412/08
Source: “Adapt translations to students' cognitive and year groups, collaborating with educational team members as necessary.” (UK task statement)
How this row was scored
Exposure score: 34 out of 100 (27–41 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Pitching language to a child's year group is documented practice, though school work usually involves a person in the classroom.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Consulting with sales representatives to obtain product information
staying human
The ratings behind this row put sales representatives well outside what today's tools can do on their own.
importance 80 · 3412/03
Source: “Consult with sales representatives to obtain product information.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (25–39 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: What sales staff actually know about a product often is not written down, so someone has to ask them.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Conducting usability testing of written content with target users
staying human
The ratings behind this row put usability testing of written content well outside what today's tools can do on their own.
importance 80 · 3412/07
Source: “Conduct usability testing of written content with target users.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (25–39 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Usability testing needs real users reacting to the text, which software cannot stand in for.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Supporting the preparation and delivery of business pitches to secure new clients or projects
staying human
The value here is that a specific person handles the preparation and stands behind it. That is earned, not computed.
importance 80 · 3412/03
Source: “Support the preparation and delivery of business pitches to secure new clients or projects.” (UK task statement)
How this row was scored
Exposure score: 31 out of 100 (24–38 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Pitch materials are easy to prepare, but winning the business happens in the room with the client.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Developing creative ideas and concepts in partnership with the art director
staying human
The value here is that a specific person handles creative ideas and stands behind it. That is earned, not computed.
importance 95 · 3412/03
Source: “Develop creative ideas and concepts in partnership with the art director.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Software generates plenty of concepts, but developing them with an art director is a back-and-forth between two people.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Collaborating with web and multimedia design staff to create multimedia websites that conform to brand visuals
staying human
The value here is that a specific person handles web and stands behind it. That is earned, not computed.
importance 90 · 3412/03
Source: “Collaborate with web and multimedia design staff to create multimedia websites that conform to brand visuals.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Copy can be generated instantly, but building a site that matches brand visuals is worked out with the design team.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing advertising concepts with staff
staying human
The value here is that a specific person handles concepts and stands behind it. That is earned, not computed.
importance 90 · 3412/03
Source: “Develop advertising concepts with staff.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Software supplies plenty of advertising ideas, though developing them with colleagues is a conversation between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
staying human
The value here is that a specific person handles agency colleagues and stands behind it. That is earned, not computed.
importance 90 · 3412/03
Source: “Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Campaign ideas come quickly from software, but building one that fits a client's brief and budget is team work.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Liaising with printers, copywriters and photographers as part of the production team
staying human
The value here is that a specific person handles printers, copywriters and photographers and stands behind it. That is earned, not computed.
importance 85 · 3412/03
Source: “Liaise with printers, copywriters, and photographers as part of the production team.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Keeping printers, writers and photographers moving together is co-ordination done by a person who knows them.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Planning the content of a document or publication in meetings with colleagues
staying human
The value here is that a specific person handles the content of a document and stands behind it. That is earned, not computed.
importance 80 · 3412/04
Source: “Plan the content of a document or publication in meetings with colleagues.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Deciding what goes in a publication happens in a meeting where colleagues argue it out.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Organising meetings with writers and artists to discuss artwork
staying human
The value here is that a specific person handles meetings and stands behind it. That is earned, not computed.
importance 75 · 3412/04
Source: “Organise meetings with writers and artists to discuss artwork, layout, and features.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Meetings about artwork and layout are where writers and artists work things out together.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Supervising others in improving document readability
staying human
The value here is that a specific person handles this work and stands behind it. That is earned, not computed.
importance 75 · 3412/04
Source: “Supervise others in improving document readability.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Software can show what clearer writing looks like, but bringing colleagues along is people management.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Attending marketing meetings to plan for upcoming productions
staying human
The value here is that a specific person handles meetings and stands behind it. That is earned, not computed.
importance 70 · 3412/04
Source: “Attend marketing meetings to plan for upcoming productions.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Marketing meetings are where colleagues thrash out plans together, whatever papers were prepared beforehand.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Investigating leads to research and develop story ideas
staying human
The value here is that a specific person handles leads and stands behind it. That is earned, not computed.
importance 75 · 3412/02
Source: “Investigate leads to research and develop story ideas.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Chasing a lead means persuading people to talk and checking things on the ground, not just searching online.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Collaborating with an advertising agency's creative director and art director to present advertising information
staying human
The value here is that a specific person handles an advertising agency's creative director and stands behind it. That is earned, not computed.
importance 95 · 3412/03
Source: “Collaborate with an advertising agency's creative director and art director to present advertising information.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Presenting advertising thinking to a creative director works through discussion in the room, not a document alone.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Consulting with media representatives to discuss advertising material style
staying human
The value here is that a specific person handles media representatives and stands behind it. That is earned, not computed.
importance 75 · 3412/03
Source: “Consult with media representatives to discuss advertising material style.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Agreeing style with media contacts is a conversation shaped by what each side will accept, not a document.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Communicating with overseas visitors by speaking foreign languages
staying human
This work happens in the physical world: overseas visitors, in a real place. Software cannot follow it there.
importance 80 · 3412/08
Source: “Communicate with overseas visitors by speaking foreign languages.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Translation tools help, but greeting and helping visitors in person is done face to face.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Identifying and resolving conflicts related to meanings of words
staying human
The value here is that a specific person handles conflicts and stands behind it. That is earned, not computed.
importance 75 · 3412/08
Source: “Identify and resolve conflicts related to meanings of words, concepts, practices, or behaviours.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Sorting out where meanings clash between cultures depends on reading the people in the room.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Reviewing mock-ups and product samples to delineate operating procedures
staying human
This work happens in the physical world: mock-ups, in a real place. Software cannot follow it there.
importance 75 · 3412/07
Source: “Review mock-ups and product samples to delineate operating procedures.” (UK task statement)
How this row was scored
Exposure score: 25 out of 100 (18–32 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Working out operating procedures from a physical sample means handling the product itself.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Training and supervising other translators or interpreters
staying human
The value here is that a specific person handles other translators and stands behind it. That is earned, not computed.
importance 70 · 3412/08
Source: “Train and supervise other translators or interpreters.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Training and supervising other translators works through feedback and trust built with each individual.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Participating in planning and briefing meetings to align team objectives
staying human
The value here is that a specific person handles planning and stands behind it. That is earned, not computed.
importance 70 · 3412/07
Source: “Participate in planning and briefing meetings to align team objectives.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (16–30 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Notes and summaries can be produced automatically, but taking part in the discussion and agreeing direction is done by people.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Interpreting spoken language consecutively during meetings or events
staying human
This work happens in the physical world: spoken language consecutively during meetings, in a real place. Software cannot follow it there.
importance 90 · 3412/08
Source: “Interpret spoken language consecutively during meetings or events.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (16–30 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Interpreting at meetings and events usually means being there, and formal settings expect a registered interpreter.
The five ratings: output a model can produce 3/4 · needs a body in a room 2/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Liaising with publishers, agents, script editors, producers and directors
staying human
The value here is that a specific person handles publishers, agents, script editors, producers and directors and stands behind it. That is earned, not computed.
importance 60 · 3412/01
Source: “Liaising with publishers, agents, script editors, producers and directors.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Emails can be drafted automatically, but working relationships with agents, editors and producers are built between people over time.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Providing mentoring or coaching services to writers
staying human
The value here is that a specific person handles services and stands behind it. That is earned, not computed.
importance 50 · 3412/01
Source: “Provide mentoring or coaching services to writers.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Software gives useful feedback on writing, though mentoring works because a specific person keeps faith with the writer.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Collaborating with producers and clients to align on targets
staying human
The value here is that a specific person handles producers and stands behind it. That is earned, not computed.
importance 60 · 3412/02
Source: “Collaborate with producers and clients to align on targets, objectives, and market needs.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting a client and producer to agree on what they actually want happens in conversation between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Presenting initial content ideas to clients for input and direction
staying human
The value here is that a specific person handles initial content ideas and stands behind it. That is earned, not computed.
importance 90 · 3412/03, 3412/06
Source: “Present initial content ideas to clients for input and direction.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The deck can be prepared automatically, but persuading a client to back an idea happens in the meeting.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Presenting written content designs to clients for approval
staying human
The value here is that a specific person handles written content designs and stands behind it. That is earned, not computed.
importance 90 · 3412/03
Source: “Present written content designs to clients for approval.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting a client to approve written work depends on the conversation and the relationship behind it.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Regularlying liaise with clients via telephone
staying human
The value here is that a specific person handles liaise and stands behind it. That is earned, not computed.
importance 90 · 3412/03
Source: “Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Regular client contact is how trust is kept, and drafting the emails is the easy part.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Managing multiple client accounts simultaneously
staying human
The value here is that a specific person handles multiple client accounts and stands behind it. That is earned, not computed.
importance 80 · 3412/03
Source: “Manage multiple client accounts simultaneously, often under pressure.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Juggling client accounts under pressure works because each client trusts a particular person to look after them.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Researching and pitching these ideas for commissions
staying human
The value here is that a specific person handles these ideas and stands behind it. That is earned, not computed.
importance 80 · 3412/06
Source: “Research and pitch these ideas for commissions.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Research is quick, but a commission is won by a person pitching to someone who trusts them.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Developing new material based on field analysis
staying human
This work happens in the physical world: new material, in a real place. Software cannot follow it there.
importance 75 · 3412/07
Source: “Develop new material based on field analysis.” (UK task statement)
How this row was scored
Exposure score: 21 out of 100 (14–28 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Material based on field analysis depends on someone having gone out and looked at the thing first.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Transmiting news stories or reporting information from remote locations using various communication equipment
staying human
This work happens in the physical world: news stories, in a real place. Software cannot follow it there.
importance 50 · 3412/02
Source: “Transmit news stories or reporting information from remote locations using various communication equipment.” (UK task statement)
How this row was scored
Exposure score: 19 out of 100 (12–26 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Filing the copy is easy to automate, but the reporter still has to be in the remote location to have anything to file.
The five ratings: output a model can produce 3/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing translations using electronic listening systems
staying human
This work happens in the physical world: translations, in a real place. Software cannot follow it there.
importance 80 · 3412/08
Source: “Prepare translations using electronic listening systems as necessary.” (UK task statement)
How this row was scored
Exposure score: 19 out of 100 (12–26 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Booth interpreting with listening equipment means a qualified person working live at the venue.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Gathering information on news subjects through research
staying human
This work happens in the physical world: information, in a real place. Software cannot follow it there.
importance 80 · 3412/02
Source: “Gather information on news subjects through research, interviews, and observation.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Research online is quick, but news gathering also means interviewing people and seeing things for yourself.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Reporting on breaking news stories and pursue leads for in-depth coverage
staying human
This work happens in the physical world: breaking news stories, in a real place. Software cannot follow it there.
importance 70 · 3412/02
Source: “Report on breaking news stories and pursue leads for in-depth coverage.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: In-depth coverage means being at the scene and getting people to talk, which cannot be done from a desk.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Developing and maintaining professional relationships with clients and media sales companies
staying human
The value here is that a specific person handles professional relationships and stands behind it. That is earned, not computed.
importance 70 · 3412/04
Source: “Develop and maintain professional relationships with clients and media sales companies.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Client and supplier relationships are built on trust between particular people over time.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Supervising and coordinating work of reporters and other editors
staying human
The value here is that a specific person handles work of reporters and stands behind it. That is earned, not computed.
importance 70 · 3412/04
Source: “Supervise and coordinate work of reporters and other editors.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Running a newsroom team depends on knowing and directing individual reporters.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Conferring with management and editorial staff members regarding placement and emphasis of developing news stories
staying human
The value here is that a specific person handles management and stands behind it. That is earned, not computed.
importance 65 · 3412/04
Source: “Confer with management and editorial staff members regarding placement and emphasis of developing news stories.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Where a story sits and how hard it is pushed is decided in newsroom conversations.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Adapting text to accommodate musical requirements of composers and singers
staying human
The value here is that a specific person handles text and stands behind it. That is earned, not computed.
importance 60 · 3412/05, 3412/06
Source: “Adapt text to accommodate musical requirements of composers and singers.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Fitting words to what composers and singers can actually perform is worked out with them in rehearsal.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Receiving feedback from producers or script editors
staying human
The value here is that a specific person handles feedback and stands behind it. That is earned, not computed.
importance 85 · 3412/06
Source: “Receive feedback from producers or script editors.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Taking feedback from a producer or script editor is a person hearing and absorbing someone else's view.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Interviewing experts and sales and marketing specialists
staying human
The value here is that a specific person handles experts and stands behind it. That is earned, not computed.
importance 70 · 3412/07
Source: “Interview experts and sales and marketing specialists.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting useful detail out of experts and sales staff depends on a conversation that draws out what they know.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Offering writing workshops to develop creative writing abilities
staying human
This work happens in the physical world: workshops, in a real place. Software cannot follow it there.
importance 50 · 3412/01, 3412/05
Source: “Offer writing workshops to develop creative writing abilities.” (UK task statement)
How this row was scored
Exposure score: 16 out of 100 (9–23 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Workshop materials are easy to generate, but a creative writing workshop works because a person is in the room responding.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Running writing workshops privately
staying human
This work happens in the physical world: workshops, in a real place. Software cannot follow it there.
importance 50 · 3412/01
Source: “Run writing workshops privately.” (UK task statement)
How this row was scored
Exposure score: 16 out of 100 (9–23 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Running a workshop privately means being there with the group, even if the exercises can be prepared automatically.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Interpreting verbal or signed communication accurately
staying human
This work happens in the physical world: verbal, in a real place. Software cannot follow it there.
importance 95 · 3412/08
Source: “Interpret verbal or signed communication accurately.” (UK task statement)
How this row was scored
Exposure score: 15 out of 100 (8–22 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Interpreting live, especially in sign language, needs a person present who reads the room as well as the words.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Discussing issues with editors to establish priorities or positions
staying human
The value here is that a specific person handles issues and stands behind it. That is earned, not computed.
importance 60 · 3412/02
Source: “Discuss issues with editors to establish priorities or positions.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Agreeing priorities and positions with an editor is a judgment conversation between colleagues.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Forming a creative team with an art director to work on creative briefs
staying human
The value here is that a specific person handles a creative team and stands behind it. That is earned, not computed.
importance 90 · 3412/03
Source: “Form a creative team with an art director to work on creative briefs.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (6–20 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Forming a working partnership with an art director is about two people learning how to work together.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Interviewing production and engineering staff to become familiar with product technologies
staying human
This work happens in the physical world: production, in a real place. Software cannot follow it there.
importance 75 · 3412/07
Source: “Interview production and engineering staff to become familiar with product technologies.” (UK task statement)
How this row was scored
Exposure score: 11 out of 100 (4–18 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: What engineers know about a product often is not written down, so it has to be got by asking them.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Conducting interviews with individuals in specific contexts to gather targeted information
staying human
This work happens in the physical world: interviews, in a real place. Software cannot follow it there.
importance 60 · 3412/02
Source: “Conduct interviews with individuals in specific contexts to gather targeted information.” (UK task statement)
How this row was scored
Exposure score: 7 out of 100 (3–11 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Interviewing someone properly depends on trust built in the moment, usually face to face.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 1/4.
Providing live commentary on events as they occur
staying human
This work happens in the physical world: live commentary, in a real place. Software cannot follow it there.
importance 50 · 3412/02
Source: “Provide live commentary on events as they occur.” (UK task statement)
How this row was scored
Exposure score: 6 out of 100 (2–10 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Live commentary is a person's voice reacting as things happen in front of them.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Networking with writers, publishers and literary event organisers to foster industry connections
staying human
This work happens in the physical world: writers, publishers and literary event organisers, in a real place. Software cannot follow it there.
importance 60 · 3412/01
Source: “Network with writers, publishers, and literary event organisers to foster industry connections.” (UK task statement)
How this row was scored
Exposure score: 5 out of 100 (1–9 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Industry connections form through people meeting each other, which is not something software can do on your behalf.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 1/4.
Establishing and maintaining relationships with individuals who are credible sources of information
staying human
This work happens in the physical world: relationships, in a real place. Software cannot follow it there.
importance 60 · 3412/02
Source: “Establish and maintain relationships with individuals who are credible sources of information.” (UK task statement)
How this row was scored
Exposure score: 5 out of 100 (1–9 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Sources talk to reporters they trust, and that relationship is the work itself.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 1/4.
Networking with agents and producers
staying human
This work happens in the physical world: agents, in a real place. Software cannot follow it there.
importance 70 · 3412/06
Source: “Network with agents and producers.” (UK task statement)
How this row was scored
Exposure score: 5 out of 100 (1–9 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Knowing agents and producers well enough that they take your call is a relationship built between people.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 1/4.
Interviewing individuals and observing them in specific environments as part of the research process
staying human
This work happens in the physical world: individuals, in a real place. Software cannot follow it there.
importance 75 · 3412/01
Source: “Interview individuals and observe them in specific environments as part of the research process.” (UK task statement)
How this row was scored
Exposure score: 4 out of 100 (0–8 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Sitting with someone and watching them in their own setting cannot be done from a screen.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 1/4.
Translating messages consecutively into specified languages using sign language while maintaining content
staying human
This work happens in the physical world: messages, in a real place. Software cannot follow it there.
importance 95 · 3412/08
Source: “Translate messages consecutively into specified languages using sign language while maintaining content, context, and style.” (UK task statement)
How this row was scored
Exposure score: 4 out of 100 (0–8 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Sign language is produced with the hands, face and body, so a person has to do it.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 1/4.
Conducting readings or book signings
staying human
This work happens in the physical world: readings, in a real place. Software cannot follow it there.
importance 70 · 3412/01, 3412/05
Source: “Conduct readings or book signings.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: A reading or signing is an event you turn up to in person, which is the whole point of it.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 1/4.
Attending book launches and publicity events
staying human
This work happens in the physical world: book launches, in a real place. Software cannot follow it there.
importance 60 · 3412/01
Source: “Attend book launches and publicity events.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Turning up at launches and publicity events is about being seen there in person.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 1/4.
Photographing or videotaping news events for media coverage
staying human
This work happens in the physical world: news events, in a real place. Software cannot follow it there.
importance 50 · 3412/02
Source: “Photograph or videotape news events for media coverage.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Filming or photographing a news event means being there with a camera.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Taking photographs or video for a story
staying human
This work happens in the physical world: photographs, in a real place. Software cannot follow it there.
importance 50 · 3412/02
Source: “Take photographs or video for a story.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Taking the pictures for a story means being where the story is, with a camera in hand.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Interpreting technical drawings and specifications to produce and assemble complex fabricated products meeting quality requirements
staying human
This work happens in the physical world: technical drawings, in a real place. Software cannot follow it there.
importance 80 · 3412/07
Source: “Interpret technical drawings and specifications to produce and assemble complex fabricated products meeting quality requirements.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Building and assembling fabricated products is hands-on work at a bench or machine.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 2/4.
Travelling to different sites to interpret in a variety of situations
staying human
This work happens in the physical world: different sites, in a real place. Software cannot follow it there.
importance 60 · 3412/08
Source: “Travel to different sites to interpret in a variety of situations.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Travelling to different sites to interpret means physically being wherever the assignment is.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.

What this job pays, and how many people do it

Median pay: £39,500a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
People doing this job: 92,500in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: written material in, a record out. The rows above are exactly that shape: organising written material according to project outlines and revising written material to meet personal standards and satisfy needs of clients. What it cannot do is be trusted in person, which is what writers run on: someone specific doing it and standing behind it. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

The exposed part of your job is the biggest part, and I am not going to dress that up: organising written material according to project outlines is work today's tools do quickly and cheaply, and that is not coming back.

So, given all that: 58% of this job's task weight sits in rows the software is already learning, 16% in rows that change shape rather than disappear, and 26% in rows it is nowhere near. That is the position, measured across 239 scored tasks. It is not a forecast about you.

What you have that the software does not is collaborating with writers to integrate ideas, plus the years of knowing when something looks wrong before you can say why. That is the raw material for everything below.

This week: one thing

Sit on the machine's side of the desk. Pick one real piece of written material you would normally do yourself, let whatever software you already have take the first pass at it, and then go through what it produced and write down every single thing it got wrong. One evening this week. Do not fix anything yet. Just catch it.

What you end up holding: a written list of the machine’s mistakes, in your handwriting
How long it takes: an evening, or an hour if you pick one job rather than one client

If you can’t run software on your employer’s or your clients’ data: Do the same hunt on paper. Take one printed piece of written material, work through it the way you always do, and mark every point where you made a call rather than followed a rule. Same evening, same list, nothing to log into and nobody to ask permission from. That list is the same artifact: it is the judgment written down.

Over the next 90 days

Change one sentence about what you do. Not on a CV. Out loud, to whoever pays you. From “my job is organising written material according to project outlines” to “I check what the software does and tell you what it means.” Your error list from this week is what makes that sentence true instead of a claim, so use it: show it once, to one person, inside the next ninety days. Same skills, priced as judgment rather than as typing.

Over the next 12 months

Walk toward the end of this job that answers for things, and get it recognised. Pick the one part of collaborating with writers to integrate ideas you are already best at, and spend the year making it formal: a qualification, a named responsibility, a specialism people ask for by name. Price it honestly: that is evenings, it is months rather than weeks, and the seats are competitive because everyone in your position is looking at the same door. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest UK occupations to authors, writers and translators (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was advertising accounts managers and creative directors: only about 6% of its durable work is work you already do. I am not going to pretend that is comfortable news: 58% of your own task list is already in the top exposure band. But the answer on this evidence is not a sideways jump into a job with the same problem. It is to walk toward the end of this one that answers for things. “write various types of poetry for publication” is the part that stays with a person, and spending a year getting formally recognised for it beats a standing start somewhere else.

How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

Advertising accounts managers and creative directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “collaborate with an advertising agency's creative director and art director to present advertising information”. Across the whole of both lists that adds up to about 5% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 5% of the durable side of that job. That is a different job, not a next step.
Look at that job’s page anyway →
Managers and directors in the creative industries
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “consult authors and editors to provide suggestions and changes for manuscripts”. Across the whole of both lists that adds up to about 1% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 1% of the durable side of that job. That is a different job, not a next step.
Look at that job’s page anyway →
Marketing, sales and advertising directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “present ideas to a creative director or account team”. Across the whole of both lists that adds up to about 1% of the work in that job the software is not taking.
Why I am not recommending it: Almost none of it is work you already do: about 1% of the durable side of that job. That is a different job, not a next step. The pay gap is the market pricing a barrier: £94,135 against your £39,459 is 2.39× (ASHE Table 14.7a, 2025 provisional (both)), and you would be crossing it holding about 1% of their durable work. A gap that size with an overlap that small is a wish, not a route.
Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 58% of its task weight, across 239 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
“It’s too late for me to become something else”
You are not starting from zero, and the page shows why: collaborating with writers to integrate ideas is work the software cannot do and you already do it. The move above is a repricing of what you know, not a new career. Nobody who has just left college has that.
“I should learn to code”
Almost certainly not. The value in your job is moving toward checking, deciding and answering for the output, not toward writing the software. A weekend of Python will not change your position; the error list from this week will.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

You are reading the United Kingdom figures

The United States splits this work across more than one official group, of which Social Scientists and Related Workers, All Other is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United States page →partial match

The other groups this work is counted across:

In US official statistics this job is counted as Social Scientists and Related Workers, All Other, Editors, Technical Writers, Writers and Authors, Interpreters and Translators and Proofreaders and Copy Markers. Pay is shown separately for each of those groups (medians cannot be averaged together), while the task list and the scores on this page are for this group only.

Your route through this

Two honest options, and no deadline on either

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

In England:
National Careers Service
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
- Discover your skills and careers (the skills assessment)
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Skills Bootcamps
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
- Skills Bootcamps - what they are and who can do them (DfE, Skills for Careers)
- Skills Bootcamps - JobHelp (DWP)
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
- Skills Development Scotland
In Wales:
Careers Wales
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded

A nearby route

There's no Space built for authors, writers and translators yet.

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

The closest match is The AI Authority, a community for non-technical managers and domain experts turning one-off AI prompts into workflows a team can trust. It overlaps with the part of your job that is growing: owning AI-drafted text (verifying the claims in it, keeping it in your own voice, and setting a review gate before anything is sent). It is written for managers and consultants, not for the writing trade: no craft, no commissioning, no rights or publishing. If that overlap isn't you, the free route below covers the same ground.

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7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

After the trial it is a paid community, and you get identical data either way. If the overlap above is not your job, the moves above cost nothing and stand on their own.

Noted, and thank you. We’ll email you if a Space for authors, writers and translators launches. Nothing else.

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No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Authors, writers and translators?: Not as a job, but it is already doing parts of the work. Across the 239 official task statements scored for Authors, writers and translators (United Kingdom, SOC 3412), 58% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 61 out of 100 (range 56–67, band: high). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Authors, writers and translators” can AI already do?: The highest-scoring tasks in release 2026-q4.1 are: “Correct spelling, grammar, and punctuation errors in written documents” (100/100, very high); “Edit copy, written by reporters or feature writers, to remove spelling mistakes and grammatical errors” (100/100, very high); “Summarise written material” (100/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Authors, writers and translators” stay human?: About 26% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Travel to different sites to interpret in a variety of situations” (0/100, minimal); “Interpret technical drawings and specifications to produce and assemble complex fabricated products meeting quality requirements” (0/100, minimal); “Take photographs or video for a story” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Authors, writers and translators” do about AI?: Start from the ledger rather than the headline: 58% of this job's weighted core work is exposed, and roughly 26% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Authors, writers and translators calculated?: Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 239 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

About the data on this page

Provisional, because the ONS revises this figure in the autumn.
This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
One row is marked low confidence, so treat it as a ballpark rather than a fine measurement.
The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
39 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Task statements: gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
Task weights: gaisi-index (relatedness)
Scores: Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
Pay and employment: ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

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Using these figures?

Cite this

Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.

Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published 2026-08-05. Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.