Will AI replace Marketing, sales and advertising directors?

Not as a job, but it is already doing parts of the work. Across the 98 official task statements scored for Marketing, sales and advertising directors (United Kingdom, SOC 1132), 34% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 46 out of 100 (range 41–53, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.

Which tasks in “Marketing, sales and advertising directors” can AI already do?

The highest-scoring tasks in release 2026-q4.1 are: “Compile lists describing product or service offerings” (93/100, very high); “Conduct market research and analyse industry trends” (83/100, very high); “Analyse market trends to compare products and assess competitor strategies” (83/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.

Which tasks in “Marketing, sales and advertising directors” stay human?

About 36% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Work on location to support media productions” (0/100, minimal); “Visit and photograph locations within budget to assess their suitability” (0/100, minimal); “Distribute promotional materials at meetings, conferences, or trade shows” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.

What should someone working in “Marketing, sales and advertising directors” do about AI?

Start from the ledger rather than the headline: 34% of this job's weighted core work is exposed, and roughly 36% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.

How is the AI exposure score for Marketing, sales and advertising directors calculated?

Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 98 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

UK dataswitch to US

Marketing, sales and advertising directors

conducting market research and analysing industry trends, ensuring all channels to market are considered and the most appropriate channel and creating and distributing marketing materials for new products targeting the public. If that's your week, this page is about your job.

The honest answer

AI is already taking a real slice of the routine work here: conducting market research and analysing industry trends. That is a slice of tasks, not of you.

Your move: what you can actually do about this ↓

Where the work sits, by task weight

shifting to AI: 34%
changing shape: 30%
staying human: 36%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 46 out of 100 (41–53 allowing for uncertainty): partial exposure, across 98 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for marketing, sales and advertising directors is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

That slice is not coming back; the core of the job, distributing promotional materials at meetings, stays yours. The tools change hands, the accountability doesn't.

Your week, as this page understands it

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies. The job title says “marketing”, “sales” or “advertising directors”: officially one job, several names. The real job is the part underneath: distributing promotional materials at meetings. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But marketing, sales and advertising directors is not one task. It is 98 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is distributing promotional materials at meetings, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI: 34%
changing shape: 30%
staying human: 36%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

How we know this

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

Shifting to AI

33 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

Conducting market research and analysing industry trends
This is reading one thing and writing another: market research in, a record out. That is the shape today's tools are built for.
importance 85 · 1132/01
Source: “Conduct market research and analyse industry trends.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Market research and trend analysis draws on abundant published information.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Analysing business developments and monitoring market trends
This is reading one thing and writing another: business developments in, a record out. That is the shape today's tools are built for.
importance 85 · 1132/01
Source: “Analyse business developments and monitor market trends.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking and summarising market information is desk research that software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Understanding the target audience and business focus for advertisements
This is reading one thing and writing another: the target audience in, a record out. That is the shape today's tools are built for.
importance 85 · 1132/01
Source: “Understand the target audience and business focus for advertisements.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Working out who an advert should speak to is desk research and analysis that software now does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing market trends to compare products and assess competitor strategies
This is reading one thing and writing another: market trends in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/02
Source: “Analyse market trends to compare products and assess competitor strategies.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Comparing products and competitor strategies uses widely available published information.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.

Changing shape

30 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

Approving expenditures to manage financial resources
The software now makes the first pass at expenditures, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance not published
No importance rating is published for this task, so the ordering here is ours.
Source: “Approve expenditures to manage financial resources.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software can check spending against the budget, but signing off the money is the director's own delegated authority.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying and developing a marketing strategy based on establishment objectives
The software now makes the first pass at a marketing strategy, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 1132/01
Source: “Identify and develop a marketing strategy based on establishment objectives, market characteristics, and cost factors.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts a credible marketing strategy, but the commercial judgement about this firm's goals and costs needs heavy reworking.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Coordinating marketing activities to enhance brand visibility and engagement
The software now makes the first pass at activities, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 1132/01
Source: “Coordinate marketing activities to enhance brand visibility and engagement.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Planning and joining up marketing activity can be drafted by software, though agreeing it across teams still needs a person.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

Staying human

35 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

Negotiating contracts with customers and suppliers to drive marketing and sales strategies
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 75 · 1132/01, 1132/02
Source: “Negotiate contracts with customers and suppliers to drive marketing and sales strategies.” (UK task statement)
How this row was scored
Exposure score: 16 out of 100 (9–23 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Negotiating terms depends on a live relationship and on judgement about what each side will accept.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Distributing promotional materials at meetings
This work happens in the physical world: promotional materials, in a real place. Software cannot follow it there.
importance 75 · 1132/01, 1132/02
Source: “Distribute promotional materials at meetings, conferences, or trade shows.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Handing out materials at meetings and trade shows needs someone there.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Achieving performance and sales targets by implementing effective strategies
This work happens in the physical world: performance, in a real place. Software cannot follow it there.
importance 85 · 1132/02
Source: “Achieve performance and sales targets by implementing effective strategies.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Sales tactics can be suggested by software, but hitting targets happens through daily work on the floor.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

Show the other 88 tasks

Compiling lists describing product or service offerings
shifting to AI
This is reading one thing and writing another: lists describing product in, a record out. That is the shape today's tools are built for.
importance 65 · 1132/01
Source: “Compile lists describing product or service offerings.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling product and service details into a clear list is routine writing from records the business already holds.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing the financial aspects of product development
shifting to AI
This is reading one thing and writing another: the financial aspects of product development in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Assess the financial aspects of product development including budgets and expenditures.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget and expenditure analysis for product development is routine numerical desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting research on consumer opinions and marketing strategies
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Conduct research on consumer opinions and marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising research on consumer opinion and strategy is desk work software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Evaluating market findings to inform strategic decisions
shifting to AI
This is reading one thing and writing another: market findings in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Evaluate market findings to inform strategic decisions.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading market findings and drawing out what they mean for decisions is exactly the kind of analysis software handles.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying target audiences
shifting to AI
This is reading one thing and writing another: target audiences in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Identify target audiences for products, services, or technologies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Segmenting audiences from available data is analysis software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Submitting estimates for programme costs as part of campaign plan development
shifting to AI
This is reading one thing and writing another: estimates in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Submit estimates for programme costs as part of campaign plan development.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Cost estimates follow from known rates and the campaign plan.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Using sales forecasting to ensure the sale and profitability of products
shifting to AI
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Use sales forecasting to ensure the sale and profitability of products, lines, or services.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sales forecasting works from figures the business already holds, and the forecasting methods are well documented.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating written documents and presentations for marketing plans and campaigns
shifting to AI
This is reading one thing and writing another: written documents in, a record out. That is the shape today's tools are built for.
importance 70 · 1132/01
Source: “Create written documents and presentations for marketing plans and campaigns.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing and building the deck is quick for software, though the plan itself needs the business's own thinking.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing business cases for environmental marketing strategies
shifting to AI
This is reading one thing and writing another: business cases in, a record out. That is the shape today's tools are built for.
importance 70 · 1132/01
Source: “Develop business cases for environmental marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Business cases draft well from documented costs, benefits and evidence.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring performance against agreed sales targets
shifting to AI
This is reading one thing and writing another: performance against agreed sales targets in, a record out. That is the shape today's tools are built for.
importance 70 · 1132/01
Source: “Monitor performance against agreed sales targets.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking performance against agreed targets is standard reporting from sales systems.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Devising methods for collecting data through surveys
shifting to AI
This is reading one thing and writing another: methods in, a record out. That is the shape today's tools are built for.
importance 65 · 1132/01
Source: “Devise methods for collecting data through surveys, opinion polls, or questionnaires.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Survey and questionnaire design is well documented and drafts easily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing illustrations to design presentations for products or services
shifting to AI
This is reading one thing and writing another: illustrations in, a record out. That is the shape today's tools are built for.
importance 65 · 1132/01
Source: “Review illustrations to design presentations for products or services.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Assembling and reviewing illustrations for a presentation is well-supported desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Recommending modifications to products and packaging to enhance environmental sustainability
shifting to AI
This is reading one thing and writing another: modifications in, a record out. That is the shape today's tools are built for.
importance 60 · 1132/01
Source: “Recommend modifications to products and packaging to enhance environmental sustainability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sustainability options and trade-offs are well documented, so recommendations draft readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring customer preferences to determine focus of sales efforts
shifting to AI
This is reading one thing and writing another: customer preferences in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/02
Source: “Monitor customer preferences to determine focus of sales efforts.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting patterns in customer preferences is data analysis.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Analysing product sales and costs to ensure profitability
shifting to AI
This is reading one thing and writing another: product sales in, a record out. That is the shape today's tools are built for.
importance 75 · 1132/02
Source: “Analyse product sales and costs to ensure profitability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Margin analysis from sales and cost data is straightforward number work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Determining price schedules and discount rates
shifting to AI
This is reading one thing and writing another: price schedules in, a record out. That is the shape today's tools are built for.
importance 75 · 1132/02
Source: “Determine price schedules and discount rates.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Price schedules and discounts follow from costs and market data, which software analyses well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing sales and service accounting and record-keeping
shifting to AI
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 70 · 1132/02
Source: “Review sales and service accounting and record-keeping.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sales and service records are checked against documented rules, which software does quickly across the whole ledger.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing budgets for financial planning
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 65 · 1132/02
Source: “Prepare budgets for financial planning.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget preparation from known figures is routine numerical work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Evaluating the Buying function's performance against strategy to identify lessons for future cycles
shifting to AI
This is reading one thing and writing another: the buying function's performance against strategy in, a record out. That is the shape today's tools are built for.
importance 60 · 1132/02
Source: “Evaluate the Buying function's performance against strategy to identify lessons for future cycles.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reviewing how buying performed against plan is analysis of records the business already holds.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Keeping records of all goods
shifting to AI
This is reading one thing and writing another: records of all goods in, a record out. That is the shape today's tools are built for.
importance 50 · 1132/02
Source: “Keep records of all goods despatched, received, and stored.” (UK task statement)
How this row was scored
Exposure score: 69 out of 100 (65–73 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Goods records are routine entries from despatch and receipt data, so software keeps them accurately with occasional physical checks.
The five ratings: output a model can produce 4/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Collaborating with a copywriter to create client-specific adverts
shifting to AI
This is reading one thing and writing another: a copywriter in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Collaborate with a copywriter to create client-specific adverts.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing advert copy is a strength of current software, though a copywriter still shapes and approves the result.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing budgets for campaigns, including preparing client costings
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 80 · 1132/01
Source: “Manage budgets for campaigns, including preparing client costings.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Costings and budget tracking are routine calculations, though clients discuss them with a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Carrying out client or marketing surveys to obtain information about potential customers
shifting to AI
This is reading one thing and writing another: client in, a record out. That is the shape today's tools are built for.
importance 75 · 1132/01
Source: “Carry out client or market surveys to obtain information about potential customers.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing surveys and analysing the answers is standard desk work, though some customer contact still involves a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Evaluating marketing effectiveness for the organisation or clients
shifting to AI
This is reading one thing and writing another: effectiveness in, a record out. That is the shape today's tools are built for.
importance 75 · 1132/01
Source: “Evaluate marketing effectiveness for the organisation or clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring what worked is data analysis, though the conclusions get discussed with clients or colleagues.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing campaign details from the outset
shifting to AI
This is reading one thing and writing another: campaign details in, a record out. That is the shape today's tools are built for.
importance 75 · 1132/01
Source: “Manage campaign details from the outset, including client, product, target audience, and advertising message.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Campaign details are structured information that software tracks and drafts well, with a person keeping the client on side.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Publicising the service to increase visibility
shifting to AI
This is reading one thing and writing another: the service in, a record out. That is the shape today's tools are built for.
importance 75 · 1132/01
Source: “Publicise the service to increase visibility.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Publicity material drafts easily, though placing it well benefits from knowing the audience.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Providing the creative team with a clearly defined brief that contains concise information on the product
shifting to AI
This is reading one thing and writing another: the creative team in, a record out. That is the shape today's tools are built for.
importance 70 · 1132/01
Source: “Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Turning product and audience information into a clear creative brief is structured writing software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Managing a portfolio of products and services to adhere to critical paths
shifting to AI
This is reading one thing and writing another: a portfolio of products in, a record out. That is the shape today's tools are built for.
importance 70 · 1132/02
Source: “Manage a portfolio of products and services to adhere to critical paths.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking a product portfolio against deadlines is structured scheduling work that software handles reliably.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Ensuring the availability of appropriate product range to meet customer demand and expectations across all delivery channels
shifting to AI
This is reading one thing and writing another: the availability of appropriate product range in, a record out. That is the shape today's tools are built for.
importance 65 · 1132/02
Source: “Ensure the availability of appropriate product range to meet customer demand and expectations across all delivery channels.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Matching stock to expected demand across channels is forecasting from figures the business already records.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing marketing strategies to enhance brand visibility and increase market share
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 1132/01
Source: “Develop marketing strategies to enhance brand visibility and increase market share.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Drafts come easily, but a strategy that fits this business needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing product-marketing strategies to increase market share and customer engagement
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/01
Source: “Develop product-marketing strategies to increase market share and customer engagement.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts product marketing plans, but choosing what will actually work for this product needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing drawings for storyboards or other preparatory visualisations
changing shape
The software now makes the first pass at drawings, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 50 · 1132/01
Source: “Prepare drawings for storyboards or other preparatory visualisations.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Rough visualisations can be generated, though preparing usable storyboard drawings still needs an artist.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing sales plans to introduce products in new markets
changing shape
The software now makes the first pass at sales plans, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 1132/02
Source: “Develop sales plans to introduce products in new markets.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sales plans for new markets can be drafted from research, though the commercial calls still need reworking by a person.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Ensuring all channels to market are considered and the most appropriate channel
changing shape
The software now makes the first pass at all channels, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/02
Source: “Ensure all channels to market are considered and the most appropriate channel(s) is/are selected to maximise the sales and profit potential.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Comparing routes to market is analysis software can support, though the final channel decision needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Applying detailed knowledge of UK and/or global markets to select and develop an appropriate product and service range
changing shape
The software now makes the first pass at detailed knowledge of UK and/or global markets, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 1132/02
Source: “Apply detailed knowledge of UK and/or global markets to select and develop an appropriate product and service range.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Market knowledge can be assembled from research, but choosing the right range for this business needs judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Creating and distributing marketing materials for new products targeting the public
changing shape
The software now makes the first pass at materials, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/01
Source: “Create and distribute marketing materials for new products targeting the public.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (52–60 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Materials can be drafted and published digitally, though print and events still need people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing marketing potential of new and existing shop locations
changing shape
The software now makes the first pass at potential of new and existing shop locations, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 1132/02
Source: “Assess marketing potential of new and existing shop locations, considering statistics and expenditures.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Statistics support the analysis well, though judging a shop location usually includes seeing it.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Listening to and resolving customer complaints regarding services
changing shape
The software now makes the first pass at and resolving customer complaints regarding services, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 1132/02
Source: “Listen to and resolve customer complaints regarding services, products, or personnel.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Automated service handles most complaints well, though an upset customer often wants a person to take it seriously.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Discussing with customers to determine details of equipment problems
changing shape
The software now makes the first pass at customers, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 50 · 1132/02
Source: “Discuss with customers to determine details of equipment problems.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (49–57 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Working out a fault from a description is well-supported, though the conversation matters to the customer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing and implementing marketing strategies to promote the business in new or niche markets
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 1132/01
Source: “Develop and implement marketing strategies to promote the business in new or niche markets.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans can be drafted, but choosing and entering a new market needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Planning and coordinating advertising campaigns and sales promotions
changing shape
The software now makes the first pass at campaigns, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 85 · 1132/01
Source: “Plan and coordinate advertising campaigns and sales promotions.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Plans draft easily, but coordinating a live campaign means working with several teams.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Commissioning illustrators and photographers
changing shape
The software now makes the first pass at illustrators, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 1132/01
Source: “Commission illustrators and photographers.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (31–55 allowing for uncertainty): partial exposure, low confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Finding and briefing illustrators or photographers can be part drafted, but choosing and hiring people stays personal.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Gaining advice on environmentally sound or sustainable products by consulting with purchasing personnel
changing shape
The software now makes the first pass at advice, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 60 · 1132/01
Source: “Gain advice on environmentally sound or sustainable products by consulting with purchasing personnel.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Gathering sustainability advice is largely information gathering, though the useful detail sits with colleagues rather than public sources.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Resolving copyright infringement problems by conferring with legal staff
changing shape
The software now makes the first pass at copyright infringement problems, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 50 · 1132/01
Source: “Resolve copyright infringement problems by conferring with legal staff.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Copyright issues can be researched and drafted, but the legal team decides how each case is settled.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Collaborating with buyers to develop product ranges and inventory management strategies
changing shape
The software now makes the first pass at buyers, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/02
Source: “Collaborate with buyers to develop product ranges and inventory management strategies.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Range and stock planning can be partly drafted, but agreeing it with buyers relies on their private commercial knowledge.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Collaborating with internal and external functions to develop product ranges
changing shape
The software now makes the first pass at internal and external functions, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 1132/02
Source: “Collaborate with internal and external functions to develop product ranges.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Range development can be part drafted, though it depends on working details through with colleagues and suppliers.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Consulting with other department personnel to identify required goods and services
changing shape
The software now makes the first pass at other department personnel, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 65 · 1132/02
Source: “Consult with other department personnel to identify required goods and services.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Requirements are usually settled by talking to the people who need the goods.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Taking corrective actions to resolve issues within the product and service portfolio
changing shape
The software now makes the first pass at corrective actions, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 65 · 1132/02
Source: “Take corrective actions to resolve issues within the product and service portfolio as needed.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Spotting portfolio problems can be automated, but deciding and pushing through the fix relies on people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Consulting with businesses on factors affecting product sales in local and international markets
changing shape
The software now makes the first pass at businesses, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/01
Source: “Consult with businesses on factors affecting product sales in local and international markets.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Advising a business on what drives its sales rests on conversation and trust, even though the analysis can be drafted.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Presenting specific marketing ideas to clients to meet their advertising needs
changing shape
The software now makes the first pass at specific marketing ideas, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/01
Source: “Present specific marketing ideas to clients to meet their advertising needs.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The ideas and slides can be drafted by software, but pitching them to a client is a live, persuasive job.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Setting clear and measurable objectives for the team
changing shape
The software now makes the first pass at clear, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 1132/01
Source: “Set clear and measurable objectives for the team.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Objectives can be drafted, but agreeing them with a team is a management conversation.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Presenting proposals to both internal and external clients
changing shape
The software now makes the first pass at proposals, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 1132/01
Source: “Present proposals to both internal and external clients.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Proposal documents can be drafted quickly, though presenting and defending them in the room is a human job.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with customers, company officials, sales departments and advertising agencies to tailor promotional material
changing shape
The software now makes the first pass at customers, company officials, sales departments and advertising agencies, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 70 · 1132/01
Source: “Work with customers, company officials, sales departments, and advertising agencies to tailor promotional material.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Drafting is quick, though tailoring material happens through discussion with several parties.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Presenting ideas to a creative director or account team
changing shape
The software now makes the first pass at ideas, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 1132/01
Source: “Present ideas to a creative director or account team.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The ideas can be prepared by software, but selling them to a creative director happens face to face.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Overseeing clerical staff in updating information on tariffs
changing shape
The software now makes the first pass at clerical staff, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 50 · 1132/02
Source: “Oversee clerical staff in updating information on tariffs, licences, and restrictions.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The tariff and licence updates are routine, but overseeing the staff doing them is a management task.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Supervising clerical staff in maintaining records of export correspondence and bid requests
changing shape
The software now makes the first pass at clerical staff, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 50 · 1132/02
Source: “Supervise clerical staff in maintaining records of export correspondence and bid requests.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The record keeping itself is easily handled by software; supervising the staff who do it is not.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Collaborating with marketing firms to distribute products
staying human
The value here is that a specific person handles marketing firms and stands behind it. That is earned, not computed.
importance 75 · 1132/01
Source: “Collaborate with marketing firms to distribute products.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Working with a distribution partner is a relationship between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Promoting the sale of company products in collaboration with sales teams
staying human
The value here is that a specific person handles the sale of company products and stands behind it. That is earned, not computed.
importance 80 · 1132/02
Source: “Promote the sale of company products in collaboration with sales teams.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Promotion is done alongside colleagues and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Guiding dealers and distributors on implementing policies and procedures to enhance business efficiency
staying human
The value here is that a specific person handles dealers and stands behind it. That is earned, not computed.
importance 75 · 1132/02
Source: “Guide dealers and distributors on implementing policies and procedures to enhance business efficiency.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Guidance drafts easily, but getting dealers to adopt it is relationship work.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Overseeing sales of manufactured products
staying human
The value here is that a specific person handles sales of manufactured products and stands behind it. That is earned, not computed.
importance 75 · 1132/02
Source: “Oversee sales of manufactured products.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Overseeing sales means directing people and responding to what they report.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Developing departmental purchasing and merchandising strategy through effective leadership
staying human
The value here is that a specific person handles departmental and stands behind it. That is earned, not computed.
importance 70 · 1132/02
Source: “Develop departmental purchasing and merchandising strategy through effective leadership.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: A purchasing strategy can be drafted, but leading the department to adopt it is a people job.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing performance evaluations to control sales and service programmes
staying human
The value here is that a specific person handles performance evaluations and stands behind it. That is earned, not computed.
importance 70 · 1132/02
Source: “Direct performance evaluations to control sales and service programmes.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Evaluating people's performance depends on a manager's relationship with them.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Discussing contracts, selection of advertising media or products to be advertised with department heads or staff
staying human
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 65 · 1132/02
Source: “Discuss contracts, selection of advertising media, or products to be advertised with department heads or staff.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The work is a live discussion where people weigh contract and media options together.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Selecting products or accessories for display at trade or special production shows
staying human
The ratings behind this row put products well outside what today's tools can do on their own.
importance 70 · 1132/01
Source: “Select products or accessories for display at trade or special production shows.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (20–44 allowing for uncertainty): low exposure, low confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Choosing display items can be part planned at a desk, but judging how they look on a stand needs someone there.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Making informed managerial decisions that manage risk
staying human
The ratings behind this row put informed managerial decisions well outside what today's tools can do on their own.
importance 75 · 1132/02
Source: “Make informed managerial decisions that manage risk, drive sales and profitability, taking into account the requirements of different customer and delivery channels.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (21–35 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the five ratings behind the score, with no single dominant reason.
The rating behind it: Software can lay out the options, but making the call and carrying the risk stays with a manager.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Ensuring ethical, sustainable and legal sourcing of product ranges, aligned with business strategy
staying human
The ratings behind this row put ethical, sustainable and legal sourcing of product ranges well outside what today's tools can do on their own.
importance 70 · 1132/02
Source: “Ensure ethical, sustainable, and legal sourcing of product ranges, aligned with business strategy.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (16–40 allowing for uncertainty): low exposure, low confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Checking sourcing is legal and sustainable involves supplier visits and sign-offs a person has to make.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Stimulating interest in leasing programmes at franchised dealers
staying human
The value here is that a specific person handles interest and stands behind it. That is earned, not computed.
importance 60 · 1132/02
Source: “Stimulate interest in leasing programmes at franchised dealers.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting franchised dealers interested depends on persuasion in person.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Implementing strategies to meet or exceed specified profit targets
staying human
The value here is that a specific person handles strategies and stands behind it. That is earned, not computed.
importance 75 · 1132/01
Source: “Implement strategies to meet or exceed specified profit targets.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (16–30 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Carrying a profit plan through a business depends on people acting on it.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Overseeing sales of property
staying human
The value here is that a specific person handles sales of property and stands behind it. That is earned, not computed.
importance 70 · 1132/02
Source: “Oversee sales of property.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (11–35 allowing for uncertainty): low exposure, low confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Property sales involve viewings, client trust and rules about who may handle the transaction.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Communicating with customers to address their needs
staying human
This work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 80 · 1132/02
Source: “Communicate with customers to address their needs.” (UK task statement)
How this row was scored
Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Serving a customer at the counter happens face to face.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating promotional activities or trade shows to market products or services
staying human
This work happens in the physical world: promotional activities, in a real place. Software cannot follow it there.
importance 80 · 1132/01
Source: “Coordinate promotional activities or trade shows to market products or services.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Planning is desk work, but running a stand or trade show means being at the event.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing the hiring, training and performance evaluations of marketing or sales staff
staying human
The value here is that a specific person handles the hiring and stands behind it. That is earned, not computed.
importance 70 · 1132/01
Source: “Direct the hiring, training, and performance evaluations of marketing or sales staff.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Hiring and developing people depends on judgement built face to face.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Managing and motivating teams to increase sales
staying human
The value here is that a specific person handles teams and stands behind it. That is earned, not computed.
importance 70 · 1132/01
Source: “Manage and motivate teams to increase sales.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Motivating a sales team depends on trust built with those people.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Managing sales team to achieve sales targets
staying human
The value here is that a specific person handles sales team and stands behind it. That is earned, not computed.
importance 70 · 1132/01
Source: “Manage sales team to achieve sales targets.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Leading a sales team to hit targets depends on relationships and motivation only a person can carry.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Mentoring new creatives and reviewing their portfolios
staying human
The value here is that a specific person handles new creatives and stands behind it. That is earned, not computed.
importance 65 · 1132/01
Source: “Mentor new creatives and review their portfolios.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Mentoring depends on a trusting relationship with a specific person, which software cannot stand in for.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Providing presentation support during new product and service introductions to field staff and customers
staying human
This work happens in the physical world: presentation support during new product, in a real place. Software cannot follow it there.
importance 65 · 1132/01
Source: “Provide presentation support during new product and service introductions to field staff and customers.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Supporting a live introduction means being present with field staff and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing the mobilisation of a campaign team to advance goals
staying human
The value here is that a specific person handles the mobilisation of a campaign team and stands behind it. That is earned, not computed.
importance 60 · 1132/01
Source: “Direct the mobilisation of a campaign team to advance goals.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Mobilising a campaign team depends on leadership people respond to.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Managing teams newly placed within the agency
staying human
The value here is that a specific person handles teams newly placed within the agency and stands behind it. That is earned, not computed.
importance 60 · 1132/01
Source: “Manage teams newly placed within the agency.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Settling a newly formed team is about trust and day-to-day relationships rather than producing any document.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Developing self and team members for continuous improvement
staying human
The value here is that a specific person handles self and stands behind it. That is earned, not computed.
importance 75 · 1132/02
Source: “Develop self and team members for continuous improvement.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Developing yourself and your team depends on personal relationships and honest feedback between people.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Recruiting and training new staff to enhance sales performance
staying human
The value here is that a specific person handles new staff and stands behind it. That is earned, not computed.
importance 75 · 1132/02
Source: “Recruit and train new staff to enhance sales performance.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Hiring and training salespeople rests on judging and building relationships with individuals in person.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Managing and overseeing the organisation's foreign sales and service outlets to maximise international market presence
staying human
The value here is that a specific person handles the organisation's foreign sales and stands behind it. That is earned, not computed.
importance 65 · 1132/02
Source: “Manage and oversee the organisation's foreign sales and service outlets to maximise international market presence.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Running overseas outlets depends on managing people in other places.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Collaborating with flavour experts and packaging specialists to address product development issues
staying human
The ratings behind this row put flavour experts well outside what today's tools can do on their own.
importance 60 · 1132/01
Source: “Collaborate with flavour experts and packaging specialists to address product development issues.” (UK task statement)
How this row was scored
Exposure score: 16 out of 100 (9–23 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the five ratings behind the score, with no single dominant reason.
The rating behind it: Solving flavour and packaging problems relies on hands-on testing and specialist know-how that is rarely written down.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 1/4.
Discussing photography details of production with technical directors
staying human
The value here is that a specific person handles photography details of production and stands behind it. That is earned, not computed.
importance 50 · 1132/01
Source: “Discuss photography details of production with technical directors, managers, crew members, and writers.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (6–20 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Working out shoot details with the crew happens through live discussion and on-set knowledge that is not written down.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 1/4.
Participating in product launches to enhance marketing strategies
staying human
This work happens in the physical world: product launches, in a real place. Software cannot follow it there.
importance 80 · 1132/01
Source: “Participate in product launches to enhance marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 11 out of 100 (4–18 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Taking part in a launch means being there with colleagues and customers.
The five ratings: output a model can produce 1/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Inspiring and motivating team members to enhance productivity and team cohesion
staying human
The value here is that a specific person handles team members and stands behind it. That is earned, not computed.
importance 80 · 1132/02
Source: “Inspire and motivate team members to enhance productivity and team cohesion.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (6–14 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Motivating people depends entirely on a real human relationship.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 1/4.
Attending conferences and events related to a product or sector
staying human
This work happens in the physical world: conferences, in a real place. Software cannot follow it there.
importance 70 · 1132/01
Source: “Attending conferences and events related to a product or sector.” (UK task statement)
How this row was scored
Exposure score: 6 out of 100 (2–10 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: The value of a conference is in being there and meeting people.
The five ratings: output a model can produce 1/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Visiting and photographing locations within budget to assess their suitability
staying human
This work happens in the physical world: locations within budget, in a real place. Software cannot follow it there.
importance 60 · 1132/01
Source: “Visit and photograph locations within budget to assess their suitability.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: This means travelling to places and photographing them, which needs a person on site.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 1/4.
Working on location to support media productions
staying human
This work happens in the physical world: location, in a real place. Software cannot follow it there.
importance 50 · 1132/01
Source: “Work on location to support media productions.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Supporting a production on location is work that requires being physically present.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 1/4.

What this job pays, and how many people do it

Median pay: £94,100a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
People doing this job: 253,900in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: market research in, a record out. The rows above are exactly that shape: conducting market research and analysing industry trends and analysing business developments and monitoring market trends. What it cannot do is be there in the room, and that is still where promotional materials get done. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

Your week is splitting in two, and which half fills it is the whole question. Conducting market research and analysing industry trends is going; distributing promotional materials at meetings is not.

So, given all that: 34% of this job's task weight sits in rows the software is already learning, 30% in rows that change shape rather than disappear, and 36% in rows it is nowhere near. That is the position, measured across 98 scored tasks. It is not a forecast about you.

The occupation is an average and you are not, so the first job below is finding out where your own week actually sits.

This week: one thing

Print the task ledger above and put your own hours next to each row. Roughly, in pen, in one sitting. Then look at which group your hours actually pile up in. Twenty minutes, this week.

What you end up holding: your own week, on one page, sorted into what is shifting and what is not
How long it takes: about twenty minutes

If printing it isn’t practical: Read the rows off this page and write the same list on the back of an envelope. Same twenty minutes, same page, and it works just as well said out loud to someone who knows the job. The point is your hours next to the rows, not the paper it is on.

Over the next 90 days

Volunteer toward the durable end, visibly. Over the next ninety days put your hand up for the work in the bottom group (distributing promotional materials at meetings) and let people see you doing it. Not a new project: the same job, with your mix deliberately tilted. The point is that when the rota or the reorganisation comes, the version of you people picture is the one doing the part that stays.

Over the next 12 months

Claim a specialism at the durable end and let the other end go. Over a year, deliberately become the person who handles distributing promotional materials at meetings, and deliberately stop being the first choice for the rows in the top group. That trade costs something, because the exposed work is often the comfortable work. Decide it on purpose rather than by drift. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest UK occupations to marketing, sales and advertising directors (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was sales accounts and business development managers: only about 27% of its durable work is work you already do and it pays 38.8% less. Your own job splits about 34/66: that share of the list sits in the top exposure band and the rest does not. On this evidence the honest move is inside the job rather than out of it. Become the person who owns “approve expenditures to manage financial resources”, and let the exposed end go.

How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

Sales accounts and business development managers
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “participate in product launches to enhance marketing strategies”. Across the whole of both lists that adds up to about 27% of the work in that job the software is not taking.
Why I am not recommending it: It is closer than most, and still not close enough: about 27% of that job's durable work is already yours, against the 35% I want to see before I will call something a route. It is a pay cut, in those words: £57,625 against your £94,135, 38.8% less (ASHE Table 14.7a, 2025 provisional (both)). Retraining to earn less is a decision, not advice.
Look at that job’s page anyway →
Marketing and commercial managers
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “coordinate promotional activities or trade shows to market products or services”. Across the whole of both lists that adds up to about 26% of the work in that job the software is not taking.
Why I am not recommending it: It is closer than most, and still not close enough: about 26% of that job's durable work is already yours, against the 35% I want to see before I will call something a route. It is a pay cut, in those words: £53,703 against your £94,135, 43.0% less (ASHE Table 14.7a, 2025 provisional (both)). Retraining to earn less is a decision, not advice.
Look at that job’s page anyway →
Advertising accounts managers and creative directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “participate in product launches to enhance marketing strategies”. Across the whole of both lists that adds up to about 16% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 16% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on. It is a pay cut, in those words: £48,977 against your £94,135, 48.0% less (ASHE Table 14.7a, 2025 provisional (both)). Retraining to earn less is a decision, not advice. And it is a narrow door: about 55,700 of those jobs against 253,900 of yours (ONS via Nomis), 22% as many seats.
Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 34% of its task weight, across 98 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
The whole-job doom story
Nothing on this page says this job ends. It says the mix inside it moves. Half the rows above are unchanged or changing shape, and the plan is about which half your week sits in. That is a very different problem, and a solvable one.
Panic-buying a course
Do the twenty-minute sorting exercise first. Most people who buy a course before they have done it buy the wrong one, and the free services listed below will tell you the same thing without charging for it.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

If you run a team doing this job

If you run a team doing this job, the conversation you owe them is the one on this page, and sooner than feels comfortable. Show them the ledger rather than a reassurance: the rows moving toward the software are conducting market research and analysing industry trends, and the rows that are not are where you want your people visible. Ask each of them to do the this-week move and bring the list to your next one-to-one. It turns a rumour into a piece of work, and it tells you which parts of your team's week are actually at stake. And say the thing out loud that a team lead usually leaves unsaid: a shrinking team is your exposure too, so do the move yourself as well.

You are reading the United Kingdom figures

The United States splits this work across more than one official group, of which Marketing Managers is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United States page →partial match

The other groups this work is counted across:

Sales Managers

In US official statistics this job is counted as Marketing Managers and Sales Managers. Pay is shown separately for each of those groups (medians cannot be averaged together), while the task list and the scores on this page are for this group only.

Your route through this

Two honest options, and no deadline on either

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

In England:
National Careers Service
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
- Discover your skills and careers (the skills assessment)
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Skills Bootcamps
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
- Skills Bootcamps - what they are and who can do them (DfE, Skills for Careers)
- Skills Bootcamps - JobHelp (DWP)
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
- Skills Development Scotland
In Wales:
Careers Wales
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded

A nearby route

There's no Space built for marketing, sales and advertising directors yet.

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

The closest match is The AI Authority, a community for non-technical managers and domain experts turning one-off AI prompts into workflows a team can trust. It overlaps with the part of your job that is growing: briefing, checking and delegating AI-assisted work so it is repeatable across a team rather than one person's trick. It is not a marketing Space. If that overlap isn't you, the free route below covers the same ground.

Try The AI Authority free →

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

After the trial it is a paid community, and you get identical data either way. If the overlap above is not your job, the moves above cost nothing and stand on their own.

Noted, and thank you. We’ll email you if a Space for marketing, sales and advertising directors launches. Nothing else.

That did not look like an email address, so nothing was saved. Have another go below.

We could not save that. The fault is ours, not yours, and your address was not stored. Please try again later.

No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Marketing, sales and advertising directors?: Not as a job, but it is already doing parts of the work. Across the 98 official task statements scored for Marketing, sales and advertising directors (United Kingdom, SOC 1132), 34% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 46 out of 100 (range 41–53, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Marketing, sales and advertising directors” can AI already do?: The highest-scoring tasks in release 2026-q4.1 are: “Compile lists describing product or service offerings” (93/100, very high); “Conduct market research and analyse industry trends” (83/100, very high); “Analyse market trends to compare products and assess competitor strategies” (83/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Marketing, sales and advertising directors” stay human?: About 36% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Work on location to support media productions” (0/100, minimal); “Visit and photograph locations within budget to assess their suitability” (0/100, minimal); “Distribute promotional materials at meetings, conferences, or trade shows” (0/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Marketing, sales and advertising directors” do about AI?: Start from the ledger rather than the headline: 34% of this job's weighted core work is exposed, and roughly 36% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Marketing, sales and advertising directors calculated?: Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 98 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

About the data on this page

Provisional, because the ONS revises this figure in the autumn.
This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
No importance weighting is published for some of these tasks, so they are treated as equally central, which is a simplification rather than a measurement.
4 rows are marked low confidence, so treat them as a ballpark rather than a fine measurement.
The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
53 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
At least one of this occupation's task rows has no published task-relatedness and falls back to the uniform weight: the documented exception path, not an alternative weighting scheme.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Task statements: gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
Task weights: gaisi-index (relatedness-with-uniform)
Scores: Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
Pay and employment: ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

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Using these figures?

Cite this

Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.

Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published 2026-08-05. Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.