Will AI replace Marketing and commercial managers?

Not as a job, but it is already doing parts of the work. Across the 70 official task statements scored for Marketing and commercial managers (United Kingdom, SOC 2432), 41% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 52 out of 100 (range 45–58, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.

Which tasks in “Marketing and commercial managers” can AI already do?

The highest-scoring tasks in release 2026-q4.1 are: “Assess the effectiveness of campaigns to inform future ones” (93/100, very high); “Compile lists describing product or service offerings” (93/100, very high); “Compose engaging blog posts on relevant subjects” (93/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.

Which tasks in “Marketing and commercial managers” stay human?

About 35% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Distribute promotional materials at meetings, conferences, or trade shows” (0/100, minimal); “Develop and maintain professional relationships with stakeholders and senior managers” (2/100, minimal); “Organise and attend events such as conferences, seminars, receptions and exhibitions” (10/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.

What should someone working in “Marketing and commercial managers” do about AI?

Start from the ledger rather than the headline: 41% of this job's weighted core work is exposed, and roughly 35% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.

How is the AI exposure score for Marketing and commercial managers calculated?

Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 70 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

UK dataswitch to US

Marketing and commercial managers

developing and implementing marketing plans, evaluating market findings to inform strategic decisions and using sales forecasting to ensure the sale and profitability of products. If that's your week, this page is about your job.

The honest answer

This job is splitting in two: assessing the effectiveness of campaigns to inform future ones is work AI now does quickly and cheaply, and developing and maintaining professional relationships with stakeholders and senior managers is work it can't touch.

Your move: what you can actually do about this ↓

Where the work sits, by task weight

shifting to AI: 41%
changing shape: 24%
staying human: 35%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

Whole-job exposure score 52 out of 100 (45–58 allowing for uncertainty): partial exposure, across 70 scored tasks. The number is the support for the sentence above it, not a headline about anyone’s future.

How we know this

What is measured: Every published task statement for marketing and commercial managers is rated on five dimensions: can a model produce the output, does the work need a body in a room, does it need a legally accountable person, does it depend on a person being trusted in the moment, and how much data exists. A published formula turns those five ratings into the score; the model never writes the number.

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Which half fills your week decides your exposure. The ledger below shows which rows you can move toward.

Your week, as this page understands it

Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts. The job title says “marketing” or “commercial managers”: officially one job, two names. The real job is the part underneath: developing and maintaining professional relationships with stakeholders and senior managers. That is the thing someone has to be right about.

The exposed part of this job is specific, and we won’t pretend it is coming back. But marketing and commercial managers is not one task. It is 70 scored ones, and they are nowhere near equally exposed. The most durable of them, on this evidence, is developing and maintaining professional relationships with stakeholders and senior managers, and the ledger below shows exactly why.

Where the work sits, by task weight

shifting to AI: 41%
changing shape: 24%
staying human: 35%

These bars are tasks changing hands, not people being counted out. The ledger below shows which.

How we know this

How the bar is built: Each task’s share of the bar is its published importance weight, so a task you do all day counts for more than one you do twice a year.

Release: 2026-q4.1, scores computed 2026-08-04. Read the full method.

Your job, task by task

These are the official task statements for this occupation, in plain English, sorted by what the evidence says is happening to each one. The official wording sits under every line so you can check the rewrite against it.

3 rows are marked low confidence, so treat them as a ballpark rather than a fine measurement.
46 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Shifting to AI

28 tasks

Tasks today’s tools can already do most of. This is the part we will not soften: where these rows are the bulk of your week, the week changes.

Developing and implementing marketing plans
This is reading one thing and writing another: plans in, a record out. That is the shape today's tools are built for.
importance 95 · 2432/02
Source: “Develop and implement marketing plans, advertising strategies, direct marketing efforts, and campaigns.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Marketing plans and campaign strategies follow well-documented patterns software drafts well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Conducting market research and analysing industry trends
This is reading one thing and writing another: market research in, a record out. That is the shape today's tools are built for.
importance 90 · 2432/02
Source: “Conduct market research and analyse industry trends.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (79–87 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Market research and trend analysis draws on abundant published information.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Analysing business developments and monitoring market trends
This is reading one thing and writing another: business developments in, a record out. That is the shape today's tools are built for.
importance 90 · 2432/02
Source: “Analyse business developments and monitor market trends.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking and summarising market information is desk research that software handles well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Setting targets to increase brand awareness among target demographics
This is reading one thing and writing another: targets in, a record out. That is the shape today's tools are built for.
importance 90 · 2432/02
Source: “Set targets to increase brand awareness among target demographics.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Setting awareness targets from market data is analysis and planning software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.

Changing shape

17 tasks

Tasks where the machine takes the producing and a person keeps the checking, the deciding, or the answering-for-it. For most jobs this is the biggest group, and it is where "transformation, not termination" is literally visible.

Developing marketing strategies to enhance brand visibility and increase market share
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 95 · 2432/02
Source: “Develop marketing strategies to enhance brand visibility and increase market share.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Drafts come easily, but a strategy that fits this business needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Arranging the effective distribution of marketing materials
The software now makes the first pass at the effective distribution of marketing materials, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 95 · 2432/02
Source: “Arrange the effective distribution of marketing materials.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Distribution can be planned automatically, though the leaflets themselves are moved and handed out by people.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Coordinating marketing activities to enhance brand visibility and engagement
The software now makes the first pass at activities, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 95 · 2432/02
Source: “Coordinate marketing activities to enhance brand visibility and engagement.” (UK task statement)
How this row was scored
Exposure score: 49 out of 100 (42–56 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Planning and joining up marketing activity can be drafted by software, though agreeing it across teams still needs a person.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.

Staying human

25 tasks

Tasks that stay with a person, because they happen in the physical world, because the rules need someone accountable, or because the value is that a specific person does them.

Creating awareness of the brand
The ratings behind this row put awareness of the brand well outside what today's tools can do on their own.
importance 95 · 2432/02
Source: “Create awareness of the brand being marketed.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (25–49 allowing for uncertainty): low exposure, low confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software produces the material, though building recognition depends on choices and relationships across the business.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Collaborating with in-house or external creative agencies to design marketing materials like brochures and adverts
The value here is that a specific person handles in-house and stands behind it. That is earned, not computed.
importance 95 · 2432/02
Source: “Collaborate with in-house or external creative agencies to design marketing materials like brochures and adverts.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Software drafts brochure and advert copy, but working with an agency is a back-and-forth between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Managing the execution of product and service launches
The value here is that a specific person handles the execution of product and stands behind it. That is earned, not computed.
importance 90 · 2432/02
Source: “Manage the execution of product and service launches.” (UK task statement)
How this row was scored
Exposure score: 30 out of 100 (23–37 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: A launch depends on many people doing things on time, which needs someone chasing them.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.

Show the other 60 tasks

Assessing the effectiveness of campaigns to inform future ones
shifting to AI
This is reading one thing and writing another: the effectiveness of campaigns in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Assess the effectiveness of campaigns to inform future ones.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring how well a campaign worked uses data these tools read and interpret very reliably.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Compiling lists describing product or service offerings
shifting to AI
This is reading one thing and writing another: lists describing product in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Compile lists describing product or service offerings.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Pulling product and service details into a clear list is routine writing from records the business already holds.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Composing engaging blog posts on relevant subjects
shifting to AI
This is reading one thing and writing another: blog posts in, a record out. That is the shape today's tools are built for.
importance 70 · 2432/02
Source: “Compose engaging blog posts on relevant subjects.” (UK task statement)
How this row was scored
Exposure score: 93 out of 100 (89–97 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing blog posts is one of the tasks current software does best, with an edit for house style.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Writing and proofreading marketing copy for both online and printing campaigns
shifting to AI
This is reading one thing and writing another: copy in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Write and proofread marketing copy for both online and print campaigns.” (UK task statement)
How this row was scored
Exposure score: 88 out of 100 (84–92 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing and proofreading campaign copy is one of the tasks software does most reliably, with sign-off before publication.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Keeping records of all goods
shifting to AI
This is reading one thing and writing another: records of all goods in, a record out. That is the shape today's tools are built for.
importance 70 · 2432/01
Source: “Keep records of all goods despatched, received, and stored.” (UK task statement)
How this row was scored
Exposure score: 85 out of 100 (81–89 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Despatch and stock records are structured data that systems already keep automatically.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Developing social media strategies to engage with the audience
shifting to AI
This is reading one thing and writing another: social media strategies in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Develop social media strategies to engage with the audience.” (UK task statement)
How this row was scored
Exposure score: 83 out of 100 (76–90 allowing for uncertainty): very high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Social media strategy is one of the best-documented areas of marketing, so drafts come easily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Maintaining customer records to inform marketing strategies
shifting to AI
This is reading one thing and writing another: customer records in, a record out. That is the shape today's tools are built for.
importance 75 · 2432/02
Source: “Maintain customer records to inform marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 81 out of 100 (77–85 allowing for uncertainty): very high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Customer records live in software already, with data protection rules over how they are used.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Booking individual advertising spots, such as pages, posters, internet banners and broadcast adverts
shifting to AI
This is reading one thing and writing another: individual advertising spots in, a record out. That is the shape today's tools are built for.
importance 70 · 2432/02
Source: “Book individual advertising spots, such as pages, posters, internet banners and broadcast adverts.” (UK task statement)
How this row was scored
Exposure score: 79 out of 100 (72–86 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Buying advertising space is increasingly automated, with platforms placing and pricing the slots.
The five ratings: output a model can produce 4/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Analysing product sales and costs to ensure profitability
shifting to AI
This is reading one thing and writing another: product sales in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/01
Source: “Analyse product sales and costs to ensure profitability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Margin analysis from sales and cost data is straightforward number work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Determining price schedules and discount rates
shifting to AI
This is reading one thing and writing another: price schedules in, a record out. That is the shape today's tools are built for.
importance 80 · 2432/01
Source: “Determine price schedules and discount rates.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Price schedules and discounts follow from costs and market data, which software analyses well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Monitoring customer preferences to determine focus of sales efforts
shifting to AI
This is reading one thing and writing another: customer preferences in, a record out. That is the shape today's tools are built for.
importance 80 · 2432/01
Source: “Monitor customer preferences to determine focus of sales efforts.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Spotting patterns in customer preferences is data analysis.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Preparing budgets for financial planning
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 80 · 2432/01
Source: “Prepare budgets for financial planning.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget preparation from known figures is routine numerical work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Conducting research on consumer opinions and marketing strategies
shifting to AI
This is reading one thing and writing another: research in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Conduct research on consumer opinions and marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Gathering and summarising research on consumer opinion and strategy is desk work software does quickly.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Evaluating market findings to inform strategic decisions
shifting to AI
This is reading one thing and writing another: market findings in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Evaluate market findings to inform strategic decisions.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Reading market findings and drawing out what they mean for decisions is exactly the kind of analysis software handles.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Using sales forecasting to ensure the sale and profitability of products
shifting to AI
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Use sales forecasting to ensure the sale and profitability of products, lines, or services.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sales forecasting works from figures the business already holds, and the forecasting methods are well documented.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing the financial aspects of product development
shifting to AI
This is reading one thing and writing another: the financial aspects of product development in, a record out. That is the shape today's tools are built for.
importance 80 · 2432/02
Source: “Assess the financial aspects of product development including budgets and expenditures.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (71–79 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Budget and expenditure analysis for product development is routine numerical desk work.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Developing business cases for environmental marketing strategies
shifting to AI
This is reading one thing and writing another: business cases in, a record out. That is the shape today's tools are built for.
importance 70 · 2432/02
Source: “Develop business cases for environmental marketing strategies.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Business cases draft well from documented costs, benefits and evidence.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Recommending modifications to products and packaging to enhance environmental sustainability
shifting to AI
This is reading one thing and writing another: modifications in, a record out. That is the shape today's tools are built for.
importance 60 · 2432/02
Source: “Recommend modifications to products and packaging to enhance environmental sustainability.” (UK task statement)
How this row was scored
Exposure score: 75 out of 100 (68–82 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Sustainability options and trade-offs are well documented, so recommendations draft readily.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Reviewing sales and service accounting and record-keeping
shifting to AI
This is reading one thing and writing another: sales in, a record out. That is the shape today's tools are built for.
importance 75 · 2432/01
Source: “Review sales and service accounting and record-keeping.” (UK task statement)
How this row was scored
Exposure score: 72 out of 100 (65–79 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Checking sales and accounting records against expected patterns is structured data work that software does well.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 4/4.
Overseeing daily management of various social media channels
shifting to AI
This is reading one thing and writing another: management of various social media channels in, a record out. That is the shape today's tools are built for.
importance 90 · 2432/02
Source: “Oversee daily management of various social media channels.” (UK task statement)
How this row was scored
Exposure score: 70 out of 100 (63–77 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scheduling, posting and monitoring social channels is largely automated already, though tone still needs watching.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 4/4.
Handling budgets for campaigns
shifting to AI
This is reading one thing and writing another: budgets in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Handle budgets for campaigns.” (UK task statement)
How this row was scored
Exposure score: 66 out of 100 (59–73 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Tracking campaign spend is easy to automate, but committing the money is the manager's decision.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Evaluating marketing effectiveness for the organisation or clients
shifting to AI
This is reading one thing and writing another: effectiveness in, a record out. That is the shape today's tools are built for.
importance 90 · 2432/02
Source: “Evaluate marketing effectiveness for the organisation or clients.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (60–68 allowing for uncertainty): high exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Measuring what worked is data analysis, though the conclusions get discussed with clients or colleagues.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Carrying out client or marketing surveys to obtain information about potential customers
shifting to AI
This is reading one thing and writing another: client in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Carry out client or market surveys to obtain information about potential customers.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Writing surveys and analysing the answers is standard desk work, though some customer contact still involves a person.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Overseeing content delivery across different platforms
shifting to AI
This is reading one thing and writing another: content delivery across different platforms in, a record out. That is the shape today's tools are built for.
importance 85 · 2432/02
Source: “Oversee content delivery across different platforms.” (UK task statement)
How this row was scored
Exposure score: 64 out of 100 (57–71 allowing for uncertainty): high exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Scheduling and checking content across platforms is largely handled by publishing tools.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Developing product-marketing strategies to increase market share and customer engagement
changing shape
The software now makes the first pass at strategies, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 90 · 2432/02
Source: “Develop product-marketing strategies to increase market share and customer engagement.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts product marketing plans, but choosing what will actually work for this product needs commercial judgement.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Identifying and developing a marketing strategy based on establishment objectives
changing shape
The software now makes the first pass at a marketing strategy, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 90 · 2432/02
Source: “Identify and develop a marketing strategy based on establishment objectives, market characteristics, and cost factors.” (UK task statement)
How this row was scored
Exposure score: 58 out of 100 (51–65 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software drafts a credible marketing strategy, but the commercial judgement about this firm's goals and costs needs heavy reworking.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Assessing marketing potential of new and existing shop locations
changing shape
The software now makes the first pass at potential of new and existing shop locations, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 75 · 2432/01
Source: “Assess marketing potential of new and existing shop locations, considering statistics and expenditures.” (UK task statement)
How this row was scored
Exposure score: 56 out of 100 (49–63 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Statistics support the analysis well, though judging a shop location usually includes seeing it.
The five ratings: output a model can produce 3/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Listening to and resolving customer complaints regarding services
changing shape
The software now makes the first pass at and resolving customer complaints regarding services, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 2432/01
Source: “Listen to and resolve customer complaints regarding services, products, or personnel.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (46–60 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Automated service handles most complaints well, though an upset customer often wants a person to take it seriously.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Discussing with customers to determine details of equipment problems
changing shape
The software now makes the first pass at customers, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 60 · 2432/01
Source: “Discuss with customers to determine details of equipment problems.” (UK task statement)
How this row was scored
Exposure score: 53 out of 100 (49–57 allowing for uncertainty): partial exposure, high confidence.
Why it sits in this group: reading one thing and writing another; the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Working out a fault from a description is well-supported, though the conversation matters to the customer.
The five ratings: output a model can produce 3/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Approving expenditures to manage financial resources
changing shape
The software now makes the first pass at expenditures, but someone has to be answerable for the result, and it cannot be the software. So the job becomes checking and deciding rather than producing.
importance 80 · 2432/01
Source: “Approve expenditures to manage financial resources.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; someone qualified has to answer for it.
The rating behind it: Analysis can support the decision, but signing off spending is an act of authority a person must hold.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 2/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Consulting with other department personnel to identify required goods and services
changing shape
The software now makes the first pass at other department personnel, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 70 · 2432/01
Source: “Consult with other department personnel to identify required goods and services.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (36–50 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Requirements are usually settled by talking to the people who need the goods.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Creating creative videos for marketing campaigns
changing shape
The software now makes the first pass at creative videos, but the deciding part still needs a person. So the job becomes checking and deciding rather than producing.
importance 80 · 2432/02
Source: “Create creative videos for marketing campaigns.” (UK task statement)
How this row was scored
Exposure score: 43 out of 100 (31–55 allowing for uncertainty): partial exposure, low confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Software can now generate rough marketing video, though usable footage usually still needs people and kit.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 0/4 · how much data exists 3/4.
Overseeing clerical staff in updating information on tariffs
changing shape
The software now makes the first pass at clerical staff, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 65 · 2432/01
Source: “Oversee clerical staff in updating information on tariffs, licences, and restrictions.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The tariff and licence updates are routine, but overseeing the staff doing them is a management task.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Supervising clerical staff in maintaining records of export correspondence and bid requests
changing shape
The software now makes the first pass at clerical staff, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 65 · 2432/01
Source: “Supervise clerical staff in maintaining records of export correspondence and bid requests.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: The record keeping itself is easily handled by software; supervising the staff who do it is not.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating with graphic designers, writers and other creative professionals on project requirements
changing shape
The software now makes the first pass at graphic designers, writers and other creative professionals, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 2432/02
Source: “Coordinate with graphic designers, writers, and other creative professionals on project requirements.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Briefing creative people and reacting to their work is a conversation, not a document.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Working with colleagues, other departments and media buyers either in-house or in a specialist agency
changing shape
The software now makes the first pass at colleagues, other departments and media buyers, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 90 · 2432/02
Source: “Work with colleagues, other departments and media buyers either in-house or in a specialist agency.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Working with colleagues and media buyers runs on relationships and negotiation rather than produced documents.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Consulting with businesses on factors affecting product sales in local and international markets
changing shape
The software now makes the first pass at businesses, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 80 · 2432/02
Source: “Consult with businesses on factors affecting product sales in local and international markets.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Advising a business on what drives its sales rests on conversation and trust, even though the analysis can be drafted.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Seeking out sponsorship opportunities for events
changing shape
The software now makes the first pass at sponsorship opportunities, but the part that matters is a person saying it and standing behind it. So the job becomes checking and deciding rather than producing.
importance 75 · 2432/02
Source: “Seek out sponsorship opportunities for events.” (UK task statement)
How this row was scored
Exposure score: 40 out of 100 (33–47 allowing for uncertainty): partial exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Prospect lists can be built automatically, but winning a sponsor depends on a personal approach.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating with printers to ensure quality material production
staying human
The ratings behind this row put printers well outside what today's tools can do on their own.
importance 75 · 2432/02
Source: “Coordinate with printers to ensure quality material production.” (UK task statement)
How this row was scored
Exposure score: 37 out of 100 (30–44 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch.
The rating behind it: Specifications and proofs go back and forth on screen, but checking print quality means seeing the job.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Promoting the sale of company products in collaboration with sales teams
staying human
The value here is that a specific person handles the sale of company products and stands behind it. That is earned, not computed.
importance 85 · 2432/01
Source: “Promote the sale of company products in collaboration with sales teams.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Promotion is done alongside colleagues and customers.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Guiding dealers and distributors on implementing policies and procedures to enhance business efficiency
staying human
The value here is that a specific person handles dealers and stands behind it. That is earned, not computed.
importance 80 · 2432/01
Source: “Guide dealers and distributors on implementing policies and procedures to enhance business efficiency.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Guidance drafts easily, but getting dealers to adopt it is relationship work.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing performance evaluations to control sales and service programmes
staying human
The value here is that a specific person handles performance evaluations and stands behind it. That is earned, not computed.
importance 75 · 2432/01
Source: “Direct performance evaluations to control sales and service programmes.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Evaluating people's performance depends on a manager's relationship with them.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Overseeing sales of manufactured products
staying human
The value here is that a specific person handles sales of manufactured products and stands behind it. That is earned, not computed.
importance 75 · 2432/01
Source: “Oversee sales of manufactured products.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Overseeing sales means directing people and responding to what they report.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Discussing contracts, selection of advertising media or products to be advertised with department heads or staff
staying human
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 70 · 2432/01
Source: “Discuss contracts, selection of advertising media, or products to be advertised with department heads or staff.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: The work is a live discussion where people weigh contract and media options together.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Collaborating with marketing firms to distribute products
staying human
The value here is that a specific person handles marketing firms and stands behind it. That is earned, not computed.
importance 75 · 2432/02
Source: “Collaborate with marketing firms to distribute products.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Working with a distribution partner is a relationship between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Resolving copyright infringement problems by conferring with legal staff
staying human
The value here is that a specific person handles copyright infringement problems and stands behind it. That is earned, not computed.
importance 50 · 2432/02
Source: “Resolve copyright infringement problems by conferring with legal staff.” (UK task statement)
How this row was scored
Exposure score: 35 out of 100 (28–42 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Infringement checks and letters draft easily, but resolving it involves working through the problem with legal colleagues.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Selecting products or accessories for display at trade or special production shows
staying human
The ratings behind this row put products well outside what today's tools can do on their own.
importance 70 · 2432/02
Source: “Select products or accessories for display at trade or special production shows.” (UK task statement)
How this row was scored
Exposure score: 32 out of 100 (20–44 allowing for uncertainty): low exposure, low confidence.
Why it sits in this group: mistakes that are cheap to catch.
The rating behind it: Choosing display items can be part planned at a desk, but judging how they look on a stand needs someone there.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.
Negotiating contracts with customers and suppliers to implement marketing campaigns
staying human
The value here is that a specific person handles contracts and stands behind it. That is earned, not computed.
importance 80 · 2432/02
Source: “Negotiate contracts with customers and suppliers to implement marketing campaigns.” (UK task statement)
How this row was scored
Exposure score: 28 out of 100 (21–35 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Contract terms can be drafted, but the negotiation itself runs on trust between the people involved.
The five ratings: output a model can produce 2/4 · needs a body in a room 0/4 · needs an accountable person 1/4 · needs to be trusted in the moment 3/4 · how much data exists 3/4.
Overseeing sales of property
staying human
The value here is that a specific person handles sales of property and stands behind it. That is earned, not computed.
importance 70 · 2432/01
Source: “Oversee sales of property.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; the value is that a specific person does it.
The rating behind it: Listings and paperwork generate easily, but selling a property involves viewings and negotiation between people.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 1/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Stimulating interest in leasing programmes at franchised dealers
staying human
The value here is that a specific person handles interest and stands behind it. That is earned, not computed.
importance 70 · 2432/01
Source: “Stimulate interest in leasing programmes at franchised dealers.” (UK task statement)
How this row was scored
Exposure score: 26 out of 100 (19–33 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Getting franchised dealers interested depends on persuasion in person.
The five ratings: output a model can produce 2/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Organising photo shoots for marketing content
staying human
This work happens in the physical world: photo shoots, in a real place. Software cannot follow it there.
importance 70 · 2432/02
Source: “Organise photo shoots for marketing content.” (UK task statement)
How this row was scored
Exposure score: 24 out of 100 (17–31 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; mistakes that are cheap to catch; work that happens in the physical world.
The rating behind it: Booking and briefing a shoot is desk work, but the shoot itself needs people, cameras and a location.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 3/4.
Implementing strategies to meet or exceed specified profit targets
staying human
The value here is that a specific person handles strategies and stands behind it. That is earned, not computed.
importance 80 · 2432/02
Source: “Implement strategies to meet or exceed specified profit targets.” (UK task statement)
How this row was scored
Exposure score: 23 out of 100 (16–30 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Carrying a profit plan through a business depends on people acting on it.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Communicating with customers to address their needs
staying human
This work happens in the physical world: customers, in a real place. Software cannot follow it there.
importance 80 · 2432/02
Source: “Communicate with customers to address their needs.” (UK task statement)
How this row was scored
Exposure score: 20 out of 100 (13–27 allowing for uncertainty): low exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Serving a customer at the counter happens face to face.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Coordinating promotional activities or trade shows to market products or services
staying human
This work happens in the physical world: promotional activities, in a real place. Software cannot follow it there.
importance 85 · 2432/02
Source: “Coordinate promotional activities or trade shows to market products or services.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (11–25 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Planning is desk work, but running a stand or trade show means being at the event.
The five ratings: output a model can produce 2/4 · needs a body in a room 2/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Directing the hiring, training and performance evaluations of marketing or sales staff
staying human
The value here is that a specific person handles the hiring and stands behind it. That is earned, not computed.
importance 80 · 2432/02
Source: “Direct the hiring, training, and performance evaluations of marketing or sales staff.” (UK task statement)
How this row was scored
Exposure score: 18 out of 100 (14–22 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Hiring and developing people depends on judgement built face to face.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 3/4 · how much data exists 2/4.
Managing and overseeing the organisation's foreign sales and service outlets to maximise international market presence
staying human
The value here is that a specific person handles the organisation's foreign sales and stands behind it. That is earned, not computed.
importance 85 · 2432/01
Source: “Manage and oversee the organisation's foreign sales and service outlets to maximise international market presence.” (UK task statement)
How this row was scored
Exposure score: 17 out of 100 (10–24 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Running overseas outlets depends on managing people in other places.
The five ratings: output a model can produce 1/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 2/4.
Building and developing customer relationships to enhance brand loyalty and business growth
staying human
The value here is that a specific person handles customer relationships and stands behind it. That is earned, not computed.
importance 90 · 2432/02
Source: “Build and develop customer relationships to enhance brand loyalty and business growth.” (UK task statement)
How this row was scored
Exposure score: 13 out of 100 (9–17 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Building customer loyalty is a relationship, and a person has to be on the other end of it.
The five ratings: output a model can produce 1/4 · needs a body in a room 0/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 2/4.
Organising and attending events, conferences, seminars, receptions and exhibitions
staying human
This work happens in the physical world: events, conferences, seminars, receptions and exhibitions, in a real place. Software cannot follow it there.
importance 85 · 2432/02
Source: “Organise and attend events such as conferences, seminars, receptions and exhibitions.” (UK task statement)
How this row was scored
Exposure score: 10 out of 100 (3–17 allowing for uncertainty): minimal exposure, medium confidence.
Why it sits in this group: the same decision, made over and over; work that happens in the physical world; the value is that a specific person does it.
The rating behind it: Planning an event can be done at a desk, but being at the conference or exhibition cannot.
The five ratings: output a model can produce 2/4 · needs a body in a room 3/4 · needs an accountable person 0/4 · needs to be trusted in the moment 2/4 · how much data exists 3/4.
Developing and maintaining professional relationships with stakeholders and senior managers
staying human
The value here is that a specific person handles professional relationships and stands behind it. That is earned, not computed.
importance 85 · 2432/02
Source: “Develop and maintain professional relationships with stakeholders and senior managers.” (UK task statement)
How this row was scored
Exposure score: 2 out of 100 (0–6 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: the value is that a specific person does it.
The rating behind it: Professional relationships with senior colleagues exist between people, and cannot be produced by anything else.
The five ratings: output a model can produce 0/4 · needs a body in a room 1/4 · needs an accountable person 0/4 · needs to be trusted in the moment 4/4 · how much data exists 1/4.
Distributing promotional materials at meetings
staying human
This work happens in the physical world: promotional materials, in a real place. Software cannot follow it there.
importance 65 · 2432/01
Source: “Distribute promotional materials at meetings, conferences, or trade shows.” (UK task statement)
How this row was scored
Exposure score: 0 out of 100 (0–4 allowing for uncertainty): minimal exposure, high confidence.
Why it sits in this group: work that happens in the physical world.
The rating behind it: Handing out materials at meetings and trade shows needs someone there.
The five ratings: output a model can produce 0/4 · needs a body in a room 4/4 · needs an accountable person 0/4 · needs to be trusted in the moment 1/4 · how much data exists 2/4.

What this job pays, and how many people do it

Median pay: £53,700a year, before tax, the middle of the range, so half earn more and half earn less.ashe-t14, 2025 · ASHE 2025 provisional (reference April 2025)Provisional, because the ONS revises this figure in the autumn.
How we know this
Source: ashe-t14
Reference period: ASHE 2025 provisional (reference April 2025)
Rounding: Shown to the nearest £100. The exact published figure is in the downloadable dataset. We do not render pounds the survey cannot support.
People doing this job: 140,600in the UK, 2026.nomis-aps · Apr 2025-Mar 2026 (latest APS 12-month period)This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.

What is deliberately not here: a forecast of how many of these jobs exist in ten years. Where an official projection exists for a market we publish it with its vintage; where it does not, we leave the space empty rather than borrow the other country’s number.

Why this is shifting

The reason is boringly specific. Most of what is shifting here is reading one thing and writing another: the effectiveness of campaigns in, a record out. The rows above are exactly that shape: assessing the effectiveness of campaigns to inform future ones and developing and implementing marketing plans. What it cannot do is be trusted in person, which is what professional relationships run on: someone specific doing it and standing behind it. Which is why this page talks about your tasks changing, not your job ending.

Your move

Over a pint: what I’d tell you if you were my friend

Your week is splitting in two, and which half fills it is the whole question. Assessing the effectiveness of campaigns to inform future ones is going; developing and maintaining professional relationships with stakeholders and senior managers is not.

So, given all that: 41% of this job's task weight sits in rows the software is already learning, 24% in rows that change shape rather than disappear, and 35% in rows it is nowhere near. That is the position, measured across 70 scored tasks. It is not a forecast about you.

The occupation is an average and you are not, so the first job below is finding out where your own week actually sits.

This week: one thing

Print the task ledger above and put your own hours next to each row. Roughly, in pen, in one sitting. Then look at which group your hours actually pile up in. Twenty minutes, this week.

What you end up holding: your own week, on one page, sorted into what is shifting and what is not
How long it takes: about twenty minutes

If printing it isn’t practical: Read the rows off this page and write the same list on the back of an envelope. Same twenty minutes, same page, and it works just as well said out loud to someone who knows the job. The point is your hours next to the rows, not the paper it is on.

Over the next 90 days

Volunteer toward the durable end, visibly. Over the next ninety days put your hand up for the work in the bottom group (developing and maintaining professional relationships with stakeholders and senior managers) and let people see you doing it. Not a new project: the same job, with your mix deliberately tilted. The point is that when the rota or the reorganisation comes, the version of you people picture is the one doing the part that stays.

Over the next 12 months

Claim a specialism at the durable end and let the other end go. Over a year, deliberately become the person who handles developing and maintaining professional relationships with stakeholders and senior managers, and deliberately stop being the first choice for the rows in the top group. That trade costs something, because the exposed work is often the comfortable work. Decide it on purpose rather than by drift. Before you pay for anything, spend an hour with National Careers Service. It is free and government-funded, and it is listed below with the rest of the free routes.

The roads out of here, and why I am not sending you down them

I looked at the obvious moves out of this job, and here is what I found.

I checked the 12 nearest UK occupations to marketing and commercial managers (nearest by the work that AI is not taking, not by job title), and none of them survived. The closest was marketing, sales and advertising directors: only about 33% of its durable work is work you already do. Your own job splits about 41/59: that share of the list sits in the top exposure band and the rest does not. On this evidence the honest move is inside the job rather than out of it. Become the person who owns “arrange the effective distribution of marketing materials”, and let the exposed end go.

How that was checked: this job was compared against all 412 UK occupations in this release on their official task statements, and the 12 nearest were examined one by one. A move that turns on an industry, an employer or a qualification rather than on the work itself will not show up in a check like that. And this release carries no licence register, so anything you are weighing needs that looked up separately.

3 moves I checked and rejected

These are the obvious-looking jumps. They are here with their reasons rather than quietly dropped, because the ones that fail are worth knowing about. It is one less thing to turn over at night.

Marketing, sales and advertising directors
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “coordinate promotional activities or trade shows to market products or services”. Across the whole of both lists that adds up to about 33% of the work in that job the software is not taking.
Why I am not recommending it: It is closer than most, and still not close enough: about 33% of that job's durable work is already yours, against the 35% I want to see before I will call something a route.
Look at that job’s page anyway →
Sales accounts and business development managers
Why it looked obvious: It came up as a near neighbour because one of your tasks is on their list in the same words: “coordinate promotional activities or trade shows to market products or services”. Across the whole of both lists that adds up to about 22% of the work in that job the software is not taking.
Why I am not recommending it: You would be starting most of it from nothing: about 22% of the durable work in that job is work you do today, and the rest you would be learning while the bills carried on.
Look at that job’s page anyway →
Public relations and communications directors
Why it looked obvious: It came up as a near neighbour on the work AI is not taking: you already develop and maintain professional relationships with stakeholders and senior managers, and their equivalent is to establish and maintain effective and professional relationships with clients and other stakeholders. Across both published task lists that is about 9% of the durable work in that job.
Why I am not recommending it: Almost none of it is work you already do: about 9% of the durable side of that job. That is a different job, not a next step. And it is a narrow door: about 32,200 of those jobs against 140,600 of yours (ONS via Nomis), 23% as many seats.
Look at that job’s page anyway →

What I’d stop worrying about

A friend tells you what not to spend fear on. This is that list.

The headline number you read somewhere
The big “X% of jobs” figures are about the whole economy, not about you. The number that describes your job is on this page: 41% of its task weight, across 70 scored tasks. Every row behind it is printed above with the source. Check ours; ignore theirs.
The whole-job doom story
Nothing on this page says this job ends. It says the mix inside it moves. Half the rows above are unchanged or changing shape, and the plan is about which half your week sits in. That is a very different problem, and a solvable one.
Panic-buying a course
Do the twenty-minute sorting exercise first. Most people who buy a course before they have done it buy the wrong one, and the free services listed below will tell you the same thing without charging for it.
The “obvious” next job everyone suggests
I checked the obvious moves and most of them did not survive. The reasons are printed with the routes above, including the pay and the gate. A move that fails on the numbers is worth knowing about so you can stop turning it over at night.

If you run a team doing this job

If you run a team doing this job, the conversation you owe them is the one on this page, and sooner than feels comfortable. Show them the ledger rather than a reassurance: the rows moving toward the software are assessing the effectiveness of campaigns to inform future ones, and the rows that are not are where you want your people visible. Ask each of them to do the this-week move and bring the list to your next one-to-one. It turns a rumour into a piece of work, and it tells you which parts of your team's week are actually at stake. And say the thing out loud that a team lead usually leaves unsaid: a shrinking team is your exposure too, so do the move yourself as well.

You are reading the United Kingdom figures

The United States splits this work across more than one official group, of which Marketing Managers is the closest. The pay and employment figures are not directly comparable, and we do not average them together.

Switch to the United States page →partial match

The other groups this work is counted across:

In US official statistics this job is counted as Marketing Managers, Sales Managers, Market Research Analysts and Marketing Specialists and Writers and Authors. Pay is shown separately for each of those groups (medians cannot be averaged together), while the task list and the scores on this page are for this group only.

Your route through this

Two honest options, and no deadline on either

Free, and complete

The moves above cost nothing. These are the real services that go with them: public, government-funded, and free at the point of use. Nothing on this page is behind an email address or a payment.

In England:
National Careers Service
A free hour with a government-funded careers adviser is worth more than another evening of reading. In England that's the National Careers Service.
Free, government-funded
- Discover your skills and careers (the skills assessment)
In England:
National Careers Service - Find a course
Search what's actually running near you before you spend anything.
Free to search; individual courses vary
In England:
Free courses for jobs (Level 3 qualifications)
A free Level 3 qualification you already qualify for beats a paid course you don't need.
Free for eligible adults
In England:
Skills Bootcamps
Free, up to 16 weeks, and you get a job interview at the end. In England these are Skills Bootcamps - search what's running near you.
Free for eligible adults in England
- Skills Bootcamps - what they are and who can do them (DfE, Skills for Careers)
- Skills Bootcamps - JobHelp (DWP)
In Scotland:
My World of Work (Skills Development Scotland)
In Scotland it's My World of Work, from Skills Development Scotland.
Free, publicly funded
- Skills Development Scotland
In Wales:
Careers Wales
In Wales it's Careers Wales.
Free, Welsh Government-funded
In Northern Ireland:
Careers Service Northern Ireland
In Northern Ireland it's the Careers Service on nidirect.
Free, Department for the Economy-funded

A nearby route

There's no Space built for marketing and commercial managers yet.

Collab365 Spaces is built by the same people as this site. We find the problems that AI and automation are creating inside one kind of work, then solve them as short courses, briefings and Blueprints. Each Space is the community too, so the research and the people doing your job are in the same place.

What a Space actually is, in full

The closest match is The AI Authority, a community for non-technical managers and domain experts turning one-off AI prompts into workflows a team can trust. It overlaps with the part of your job that is growing: the judgement half: briefing AI properly, checking what it produces, and turning one-off prompts into a workflow a team can rely on. It is not a marketing Space - no channels, no brand, no campaigns. If that overlap isn't you, the free route below covers the same ground.

Try The AI Authority free →

7 days free, no card needed. Explore up to 2 Spaces before you choose a plan: you pick a plan later, not now.

After the trial it is a paid community, and you get identical data either way. If the overlap above is not your job, the moves above cost nothing and stand on their own.

Noted, and thank you. We’ll email you if a Space for marketing and commercial managers launches. Nothing else.

That did not look like an email address, so nothing was saved. Have another go below.

We could not save that. The fault is ours, not yours, and your address was not stored. Please try again later.

No deadline on any of this. The page will still be here, and the data is refreshed on a published schedule rather than when someone wants a headline.

Questions people ask about this job

Will AI replace Marketing and commercial managers?: Not as a job, but it is already doing parts of the work. Across the 70 official task statements scored for Marketing and commercial managers (United Kingdom, SOC 2432), 41% of the importance-weighted core work is made of tasks today's AI could already do most of. The overall exposure score is 52 out of 100 (range 45–58, band: partial). That is a statement about tasks, not about headcount: this measures what AI could do, not whether any employer adopts it, whether the law allows it, or whether doing the routine parts faster creates more demand for the human parts. Figures are from release 2026-q4.1.
Which tasks in “Marketing and commercial managers” can AI already do?: The highest-scoring tasks in release 2026-q4.1 are: “Assess the effectiveness of campaigns to inform future ones” (93/100, very high); “Compile lists describing product or service offerings” (93/100, very high); “Compose engaging blog posts on relevant subjects” (93/100, very high). Each score comes from five published 0–4 ratings turned into a number by a published formula, and each carries the model's one-sentence reason on the page.
Which tasks in “Marketing and commercial managers” stay human?: About 35% of this job's task weight sits in work that scores low for AI exposure. The lowest-scoring tasks in release 2026-q4.1 are: “Distribute promotional materials at meetings, conferences, or trade shows” (0/100, minimal); “Develop and maintain professional relationships with stakeholders and senior managers” (2/100, minimal); “Organise and attend events such as conferences, seminars, receptions and exhibitions” (10/100, minimal). Low scores usually mean the task needs a body in a room, a legally accountable human, or trust built in real time. Those are the three things the scoring rubric treats as gates rather than obstacles.
What should someone working in “Marketing and commercial managers” do about AI?: Start from the ledger rather than the headline: 41% of this job's weighted core work is exposed, and roughly 35% is not. The practical move is to spend more of your week on the tasks that score low, the ones above, and to get fluent at directing AI through the tasks that score high, because those are the parts that change whether or not you are ready for them. This page does not predict your job, and nothing here is career advice tailored to you: the score describes the occupation, not the person.
How is the AI exposure score for Marketing and commercial managers calculated?: Each official task statement for the occupation is rated on five published 0–4 dimensions (output replicability, physical embodiment, licensed accountability, real-time human trust, and data availability) by claude-opus-5 using scoring prompt task_scoring_v1.0. The model never writes the score; a published formula turns the five ratings into a 0–100 number, so every score can be recomputed by hand. The occupation figure is the importance-weighted mean across 70 scored tasks. The prompt, the rubric, the formula and the full dataset are published at https://futureproof.collab365.com/method and https://futureproof.collab365.com/data/2026-q4.1 under CC BY 4.0.

Where these numbers come from

About the data on this page

Provisional, because the ONS revises this figure in the autumn.
This headcount comes from a survey, not a census, so treat it as a good estimate rather than an exact count.
3 rows are marked low confidence, so treat them as a ballpark rather than a fine measurement.
The match between this job and its counterpart in the other country is partial, so the two pages count slightly different groups of people.
46 of this occupation's scored task statements carry a score that was measured under a different occupation's context, because the statement is shared between jobs and has only been scored once so far. Each one names the occupation it was measured under in the free routes below; none is presented as a measurement for this job.
Task clusters are not derived in this release, so the task-cluster field is empty and no Collab365 Space routing is attached to this occupation yet.

Task statements: gaisi-indexProcessing: catalogue-bridge → ssc-relatedness-weighting → task-scoring → score-aggregation
Task weights: gaisi-index (relatedness)
Scores: Rubric task_scoring_v1.0, model claude-opus-5, computed 2026-08-05.
Pay and employment: ashe-t14 (ASHE 2025 provisional (reference April 2025))nomis-aps (Apr 2025-Mar 2026 (latest APS 12-month period))

Figures on this page come from release 2026-q4.1, published 2026-08-05. Every release keeps its own permanent address, so a figure you cite in March is still there, unchanged, in November.

The plain-English wording on this page is assembled directly from the task statements and the published ratings, not written by hand for this occupation. That is why it is specific, and it is also why we say so.

The routes and free resources further up are today’s, not the release’s (last reviewed 2026-08-05). A route is an offer, not a historical fact, so it moves on its own clock.

How we score a job Download this release Look up another job

Using these figures?

Cite this

Everything on this site is published under CC BY 4.0. Quote it, chart it, sell something built on it. Just say where it came from, and cite the dated release rather than the site, so the figure you quote stays checkable.

Plain text

Collab365 (2026). Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1 (methodVersion 2.0.0, promptVersion task_scoring_v1.0). https://futureproof.collab365.com/data/2026-q4.1. Licensed CC BY 4.0. Built with O*NET data (USDOL/ETA, CC BY 4.0); ONS data (Open Government Licence v3.0); GAISI task framework (arXiv:2507.22748, MIT); BLS data (public domain).

BibTeX

@misc{collab365futureproof2026q41,
  title        = {Collab365 Futureproof: task-level AI exposure for US and UK occupations, release 2026-q4.1},
  author       = {{Collab365}},
  year         = {2026},
  url          = {https://futureproof.collab365.com/data/2026-q4.1},
  note         = {Release 2026-q4.1, methodVersion 2.0.0, promptVersion task_scoring_v1.0, CC BY 4.0}
}

Permalink

https://futureproof.collab365.com/data/2026-q4.1

Data as of release 2026-q4.1, published 2026-08-05. Releases never change after publication; when the figures move, a new dated release is published beside this one and this one stays exactly where it is.